22
Get Your Brand On How to buy clothing and merchandise to meet the brand standards
Get Your Brand On How to buy clothing and merchandise
to meet the brand standards
2
This presentation will cover: • Examples of on-brand clothing
• Process for getting merchandise and clothing approved
• How to work with Trademark and Licensing
• Information about approved vendors
3
Most of the information in this presentation is on our website:
Cfaes.osu.edu/brand/merchandise
4
About the logo on merchandise • Merchandise requires a logo with the registered trademark
symbol: ®
• An embroidery-friendly logo is available for clothing
• Contact [email protected] for either of these logos. They
aren’t available for download.
5
About clothing and merchandise • Go with primary brand colors for clothing: scarlet, gray,
black or white (No one wants a maize and blue shirt with our logo!!)
• If you are giving shirts or promotional items to an employee, the cost is considered a taxable fringe benefit and the employee will be subject to payroll tax
• Check with the college business office for more information • Information also available here:
osuebusiness.osu.edu/documents/TaxableBenefitProcess.pdf
6
Examples of on-brand clothing • Pre-approved clothing examples are available at cfaes.osu.edu/
brand/clothing-examples
• You may work with an approved vendor to design other
approaches
• All clothing must be approved by the college brand team
([email protected]) as well as by Trademark and
Licensing
7
Clothing and merchandise examples!
8
T-SHIRTS
OHIO AGRICULTURAL RESEARCH AND
DEVELOPMENT CENTER
AGRICULTURAL, ENVIRONMENTAL AND DEVELOPMENT ECONOMICS
THE OHIO STATE UNIVERSITY EXTENSION
9
BASEBALL CAP
COLLEGE OF FOOD, AGRICULTURAL,AND ENVIRONMENTAL SCIENCES
OSU EXTENSION
10
11
OARDC
OHIO AGRICULTURAL RESEARCHAND DEVELOPMENT CENTER
12
EXTENSION
OSU EXTENSION
13
EXTENSION
OSU EXTENSIONCUYAHOGA COUNTY
14
ATI
OHIO STATE AGRICULTURALTECHNICAL INSTITUTE
15
JUMP DRIVE
cfaes.osu.edu senr.osu.edu
SCHOOL OF ENVIRONMENT AND
NATURAL RESOURCES
senr.osu.edu
@FoodAgEnvNews go.osu.edu/YnB
16
MUGS
cfaes.osu.edu
OHIO STATE UNIVERSITY EXTENSION AGRICULTURAL, ENVIRONMENTAL AND DEVELOPMENT ECONOMICS
17
cfaes.osu.edu
OHIO AGRICULTURAL RESEARCH AND DEVELOPMENT CENTER SCHOOL OF
ENVIRONMENT AND NATURAL RESOURCES
SPORT BOTTLE WITH TWIST-ON CAP
18
PENS
cfaes.osu.edu
SCHOOL OF ENVIRONMENT AND
NATURAL RESOURCES
senr.osu.edu
@FoodAgEnvNews go.osu.edu/YnB
senr.osu.edu
19
Approval Process
• Send your design to the college brand team:
• Once approved, fill out Trademark and Licensing’s request form,
found at: trademarklicensing.osu.edu/page/department-request/
• Send the request form and the approved art to Karen Dertinger at
• Use only approved vendors
20
University’s approved vendors for promotional products and apparel, as of 8/1/14
All suppliers are in eStores and will provide favorable conditions:
• No freight charges • No set-up fees • Free samples and pre-production samples • Free graphic designer available • No advance payments • Convenient payment terms • Maximum 10% allowable overruns
21
Supplier Contact Phone e-mail
American Solutions for Business Chip Brady (614) 745-8322 [email protected]
Express Promotions Jamie Berger (414) 507-0046 [email protected]
G&G Outfitters Trisha Burgan (630) 207-1997 [email protected]
Golden Star Promotions Joanne Kouriss (614) 569-8718 [email protected]
Idegy Inc Read Allen (614) 545-5000 x220 [email protected]
Outreach Promotional Nevin Bansal (614) 484-7329 [email protected]
Overture Tej Shah (847) 912-4387 [email protected]
Proforma TCL Lori Luke (614) 844-6369 [email protected]
Shumsky Enterprises Zach Davidson (937) 531-6025 (937) 321-9512 [email protected]
Smile Promotions Rula Hanania (812) 323-9290 [email protected]
Staples Contract Sheri Quinn (614) 249-6003 and Commerical (614) 218-0775 [email protected]
Sunshine Promotions Alex Acree (937) 867-0949 [email protected]
Zorch Mike Callahan (877) 768-5080 [email protected]
Approved vendors for promotional products and apparel Contracts e!ective begining 8/1/14
All the suppliers will be in eStores and will provide favorable conditions for the University, including:
• No freight charges• No set-up fees• Free samples and pre-production samples• Free graphic designer available
• No advance payments• Convenient payment terms• Maximum 10% allowable overruns (eliminate change orders/match exceptions)
