Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | lauren-pope |
View: | 485 times |
Download: | 2 times |
www.brilliantnoise.com | @brilliantnoise
Get your guidelines off the shared drive and into hearts and minds Confab Central 2017
Lauren Pope @la_pope
DIFFICULT QUESTION 1:
Do your guidelines get used *every day*?
DIFFICULT QUESTION 2:
Are they *genuinely* useful?
MADE-UP FACT 1:
93% of all guidelines are a forgotten PDF on a shared drive.
MADE-UP FACT 2:
49% of guidelines aren’t actually all that useful.
Pretty frustrating when you put your heart, soul and sweat into them.
REASON 1:
You don't have the right guidelines. (Sorry. Not sorry.)
REASON 2:
Your guidelines aren’t in the right format.
FIX 1:
Make them useful and inspiring.
FIX 2:
Make them usable and findable.
TIP 1:
Do your research.
TIP 2:
Make your guidelines work harder, not your colleagues.
TIP 3:
Find a way to make them pay attention.
DEATH TO THE PDF ON THE SHARED DRIVE.
IDEA 1:
Run training sessions, workshops or webinars.
IDEA 2:
Build a wiki or website.
IDEA 3:
Make them interactive.
IDEA 4:
Make beautiful hard copies.
Thank you (and seriously, death
to the PDF on the shared drive)
@la_pope | www.brilliantnoise.com | @brilliantnoise