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| Date post: | 13-Sep-2014 |
| Category: |
Business |
| View: | 495 times |
| Download: | 0 times |
Process
1. Ideation2. Factory Identification3. Qualification and Pricing4. Product Development and
Production5. Shipping and Sales6. Feedback Loop
Ideation
Blue Sky vs. Sourcing play vs. TweakFixed vs. variable cost structureFeasibility of low production runsDomestic vs. China
Factory Identification
AlibabaPanjivaTrade shows (Canton Fair)Sneakier methods
Qualification and Pricing
Factories vs. TradersHot Porridge Principal3 Sources vs. Raw Material MethodPayment termsDeliveryShould I go to China?
Product Development and Production
The EXPENSIVE free ride
QA
Shipping and Sales
Freight ForwardingAirOcean
CustomsLiabilitySales channels
Feedback Loop
Often overlookedCreate meaningful changes in product2nd round pricing negotiations
Thanks!Peter Keller@[email protected]
Case Study: EdgeStar v. Frigidaire
$249 retail<- $125 landed
$179 wholesale ->
Same FactorySame Production Line
SAME FRIDGE
Case Study: Gym rings 1
US sourcing$7k for tooling+ variable cost+ straps
China$2500 for 100 sets landedin Austin
Case Study: Gym rings 2
US ManufacturedImported strapsNo fixed costCo-dev
Case Study: Pullup Rig
Ground-updesign
Low variablecost
Factory flexibility
Case Study: Speed Rope
TweakMarketdifferentiation
Project: CrossFit Watch
Blue-sky project
