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| Date post: | 09-May-2015 |
| Category: |
Technology |
| Upload: | jascha-kaykas-wolff |
| View: | 1,876 times |
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Content MarketingIs The Gold Rush
jascha kaykas-wolffcmo
Get Satisfaction Customer ConferenceMay 2, 2013
91% of B2B Marketers Use Content Marketing
56% of B2B marketers create content in-house exclusively, an increase of 18% over 2011
CMI & Marketing Profs: Benchmarks 2013
91% of B2B Marketers Use Content Marketing
56% of B2B marketers create content in-house exclusively, an increase of 18% over 2011
CMI & Marketing Profs: Benchmarks 2013
1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation
91% of B2B Marketers Use Content Marketing
56% of B2B marketers create content in-house exclusively, an increase of 18% over 2011
CMI & Marketing Profs: Benchmarks 2013
1% of B2B marketers outsource all content creation and 43% use a combination of in-house and outsourced content creation
65% of large companies outsource content creation and 44% overall outsource B2B content creation
@kaykas@kaykasGet Satisfaction Customer Conference
Stuck In Death Valley
What We Can Learn From Facebook
Mindjet: Enterprise Collaborative Work Management
1 Million Users
Limited Engagement“Going to dinner”Poking
2006 February Opened to everyone over 13
2007 Allowed Businesses To Create Pages
2008 Allowed Third Parties to Create Content
@kaykas@kaykasGet Satisfaction Customer Conference
CONTENT
@kaykas@kaykasGet Satisfaction Customer Conference
42 Million business pages9 Million Apps
1.1 Billion Monthly Users584 Million Daily Engaged
2.7 Billion Likes a day250 Million Photos Uploaded daily20 Minutes spent per visit
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer Conference
Internal IDEAS
@kaykas@kaykasGet Satisfaction Customer Conference
External IDEAS
Internal IDEAS
@kaykas@kaykasGet Satisfaction Customer Conference
External IDEAS
Internal IDEAS
Content
@kaykas@kaykasGet Satisfaction Customer Conference
Working with your community to createAdvocacy and Content
@kaykas
SALE
S &
MAR
KETI
NG
FU
NN
EL
The World Through A Marketer’s Eyes
BUYE
R’S
JO
UR
NEY
@kaykas
SALE
S &
MAR
KETI
NG
FU
NN
EL
The World Through A Marketer’s Eyes
BUYE
R’S
JO
UR
NEY
@kaykas
SALE
S &
MAR
KETI
NG
FU
NN
EL
Awareness
Consideration
Retention
The World Through A Marketer’s Eyes
BUYE
R’S
JO
UR
NEY
@kaykas Awareness
@kaykas Awareness
SMASH THE WATERMELLON
@kaykas Awareness
SMASH THE WATERMELLON
@kaykas@kaykasGet Satisfaction Customer Conference
• Create engaging content
• Pay to promote it• Extend reach with
tags/likes/shares• Increase traffic
back to blog
Awareness
@kaykas@kaykasGet Satisfaction Customer Conference
• Create engaging content
• Pay to promote it• Extend reach with
tags/likes/shares• Increase traffic
back to blog
Awareness
@kaykas@kaykasGet Satisfaction Customer Conference
• 420% Increase in blog traffic
• 300% Increase in Facebook views
• 1200 Likes
• Over 800 Shares
• 1320% Increase in reach*
• 3100% Increase in impressions**Isolated effect of social advertising
Awareness
@kaykas Consideration
@kaykas
VOICE OF YOUR CUSTOMER
Consideration
@kaykas
VOICE OF YOUR CUSTOMER
Consideration
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas@kaykasGet Satisfaction Customer Conference
@kaykas Consideration
@kaykas
HEALTH OF YOUR BUSINESS
Consideration
@kaykas Consideration
@kaykas Consideration
@kaykas Consideration
@kaykas Consideration
@kaykas
• Look To Alternative Operational Models
@kaykasfb.me/kaykas
linkedin.com/in/kaykas [email protected]
@kaykas
TAKEAWAYS
• Look To Alternative Operational Models
@kaykasfb.me/kaykas
linkedin.com/in/kaykas [email protected]
@kaykas
TAKEAWAYS
• Look To Alternative Operational Models• Enable Your Community To Create Content
@kaykasfb.me/kaykas
linkedin.com/in/kaykas [email protected]
@kaykas
TAKEAWAYS
• Look To Alternative Operational Models
• Create Advocacy For The Buying Journey• Enable Your Community To Create Content
@kaykasfb.me/kaykas
linkedin.com/in/kaykas [email protected]
@kaykas
TAKEAWAYS
• Look To Alternative Operational Models
• Pay Attention & React To Your Community• Create Advocacy For The Buying Journey• Enable Your Community To Create Content
@kaykasfb.me/kaykas
linkedin.com/in/kaykas [email protected]
Thank you!
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