Getting Brands to Funny

#anniemunrosloan

Entertainment

≠ Advertising

Brands are using humor more than ever.About half of all ads globally make use of humor.

In the US, 52% are humorous/lighthearted, in Europe 49%.

Social media is seen as a entertainment medium more than an instructional medium.

because it works

Being successful doesn’t just mean being funny, or

entertaining.

So how do we get brands to the right kind of funny?

FOURMAGICSTEPS

STEP ONE:Get Some Strategy

Align with marketing goals, aka, know how to sell sh*t.

STRATEGY

Know who you’re talking to.

STRATEGY

Create something that goes beyond the $$$.

STRATEGY

STEP TWO:Check Yourself

Know your voice,or make your voice.

CHECK YOURSELF

Find the right way in.

CHECK YOURSELF

Only offend the right people – including yourself.

CHECK YOURSELF

STEP THREE:Find the Right

Balance

Don’t make it about the product… But don’t leave the product until the end.

FIND THE RIGHT BALANCE

Make what will get shared… with the right risk.

FIND THE RIGHT BALANCE

Make it as universal and timeless as you need to.

FIND THE RIGHT BALANCE

STEP FOUR:Trust No One

Work with actual writers.

TRUST NO ONE

Work with actual actors.

TRUST NO ONE

Don’t fall in love.

TRUST NO ONE

FOURMAGICSTEPS

FOUR STEPS1. Get Some Strategy2. i-Check Yourself3. Find the Right Balance4. Trust No One

Thank you#anniemunrosloan

anniemunrosloan.com