GETTING CLEAR ON THE PURPOSE OF YOUR CONTENT

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LETS TALK ABOUT PASSION

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EARLY YEARS

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COMPUTERS BBS (COMMUNITY)

MP34

COLLEGE YEARS

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BUSINESS MEDIA

R&D COMMUNITY

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NOW

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COMMUNITY BUSINESS

DEVELOPMENT TRAVEL

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THIS YEAR, I DOUBLED MY

WEBSITE TRAFFIC

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WITH A PLAN, IT’S SIMPLE TO DO

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I’M MENDEL

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Community outreach at GoDaddy

From Austin, Texas

Passionate about community, business, development, and travel

Blogs frequently at mendel.me

@ifyouwillit on Twitter

BUILDING BLOCKS OF GREAT CONTENT

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EVERY ENDEAVOR SHOULD HAVE A

MISSION

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YOU SHOULD BE PASSIONATE ABOUT

YOUR MISSION

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YOUR CONTENT SHOULD REINFORCE

YOUR MISSION

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CONTENT = POSTS &

TAXONOMIES19

MY SITE MISSION: BLOG ABOUT

PROFESSIONAL PASSIONS TO HELP

OTHERS20

MY PROFESSIONAL PASSIONS:

DEV, BUSINESS, COMMUNITY

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WHAT HAPPENS WHEN YOU CREATE

A SITE WITHOUT PLANNING?

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I LEARNED THE HARD WAY

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blog about professional passions to help others

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blog about professional passions to help others

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blog about professional passions to help others

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blog about professional passions to help others

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blog about professional passions to help others

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blog about professional passions to help others

THIS TOOK YEARS OF RELENTLESS RE-EVALUATION

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AND REMOVAL OF POSTS,

CATEGORIES, AND TAGS

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LET MY JOURNEY HELP YOU

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WHERE TO START

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START WITH PASSION

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UNDERSTANDING YOUR PASSIONS

HELPS YOU CREATE BETTER CONTENT

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WHAT DO YOU CARE ABOUT?

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WHAT TOPICS ARE YOU PASSIONATE

ABOUT?

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TOPICS / IDEAS

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FROM KONSTANTIN’S WEBSITE, WE GET…

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• Presentations • Beer • Travel

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FROM PETYA’S WEBSITE, WE GET…

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• Chocolate • Project management at

Human Made • Open Media Foundation • Polyglots

WHAT DOES YOUR BUSINESS CARE

ABOUT?

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WHAT DOES YOUR BUSINESS STAND

FOR?

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WHAT SERVICES DO YOU OFFER?

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NOW THAT WE HAVE THE BUILDING

BLOCKS, LETS GET TO WORK!

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OSSM

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ORGANIZE

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CREATE CATEGORIES

RELATED TO MISSION

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WHAT DISTINGUISHES A CATEGORY?

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• Hierarchical • Topical

ex.

Development -> WordPress -> Themes Community -> Event -> Conference

Business -> Marketing

CREATE TAGS

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WHAT DISTINGUISHES A TAG?

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• Non-Hierarchical • Descriptive

ex.

Development -> WordPress -> Themes | CSS, JavaScript

Community -> Event -> Conference | Awesome, WordPress Business -> Marketing | Optimization, Workflow

SIGNAL

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STREET SIGNS

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BREADCRUMBS

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SOLVE PROBLEMS

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WRITE ABOUT QUESTIONS YOU

GOOGLE

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GOOGLE SEARCHES

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• Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive

gallery?” • Travel - “Best coffee in Austin texas”

WRITE ABOUT COMMON CLIENT

QUESTIONS

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COMMON CUSTOMER QUESTIONS

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• How do I create a new post? • How can I add an item to the menu? • Can I copy and paste from Microsoft Word? • How do I upload an image to my website? • What’s the process to recover my password?

MAKE

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WHAT DO YOU STAND FOR?

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WHAT ARE YOUR GUIDING PHILOSOPHIES?

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• Kindness • Compassion • Learning • Exploration • Improvement

WRITE PASSIONATELY &

SOLVE PROBLEMS

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GOOGLE SEARCHES

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• Community - “WordCamp Switzerland 2015” • Business - “How to write a marketing proposal” • Development - “How do I create a responsive

gallery?” • Travel - “Best coffee in Austin texas”

OSSM

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BE BOLD

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RE-STRUCTURE

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CREATE A MISSION

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REFLECT YOUR MISSION AND

PASSIONS ON YOUR SITE

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THESE ARE CHANGES YOU CAN

MAKE TODAY

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I’M MENDEL

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@ifyouwillit

mendel.me/presentations