Date post: | 06-May-2015 |
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Small Business & Entrepreneurship |
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www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
G e tti n g F u n d e d – W h a t O u r M e m b e r s L o o k F o r I n A P i t c h
2
• I am Gerard Buckley– Founder & CEO of Jaguar Capital an Advisory Practice for Growth
Companies in Governance, Financial Management & Financial Structuring– Chairperson of Board of Directors, Maple Leaf Angels Corporation &
Investor in eight early stage companies– Certified Corporate Director of the Institute of Corporate Directors– Previously Entrepreneur in Residence with Incubes (An Internet Company
Accelerator)– Member of Small & Medium Enterprise Committee of The Ontario
Securities Commission– Investment Committee of MSV University, Halifax, NS– 32 yr. Career with Scotia Capital as a Financial Risk Management Advisor to
Fortune 200 Companies: Rogers, Irving Group, Empire Co., Four Seasons, Bruce Power, OPG, Province of Ontario, Ford etc.
Who Am I
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
Agenda
• Introductions• Angel Audience• Your Personality• Short and Powerful• Recommended 10 Slides• Q&A
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• They are experienced and have seen many pitches
• You have 10-15 minutes to present
• Focus on getting everyone’s attention from the beginning
• Put yourself in their shoes while preparing your pitch
Angel Audience
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• The most important aspect of getting funding is the quality of the people involved in the business– Credible vision about how you will be successful– Personal pride in what you are doing– Passionate about your solution– Straightforward to deal with– Persistent but flexible approach– Your ability to be specific is critical
It’s All About You!
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• Ten slides at most• Use everyday language and focus on benefits• Realize that our investors are interested in how they can exit• Cover the major elements of your business model• Be candid about areas that are “works in progress”
• Have a strong close
Short but Powerful Pitch
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• Founder bios• Other key personnel• Key required hires and rationale
Slide 1: People
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• What is the problem and who has it?• Is this a pain point solution or an unmet need?• Business or consumer with specifics about their
profile• Who is the user? Is there a different buyer?• How big is this market? Is it growing? How big will it
be in three years? Cite any applicable third party sources
Slides 2 & 3: Market Need or Problem Solved
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• Combination of what it is and needs met• Describe your product/service• Major customer benefits• Describe pain points it cures or gain points it creates• How is the customer solving this problem or meeting this
need today?• Summary of competition
Slides 4 & 5: Your Product/Service
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• Pricing Model Overview– Who is paying?– What is the price point?– Subscription or one time?– Additional revenue streams?
• Marketing Approach– Quick comments on creating demand
• Sales Model– What is required for you to succeed in
terms of sales activities
Slide 6: Go-to-Market
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• Revenue over the last twelve months• Number of active customers• Number of prospects that have seen the solution• Current sales funnel• Partner activity/endorsements
Slide 7: Traction
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• What needs to happen over the next 12-18 months for you to be successful?
• Product Development• Sales• Marketing• Operations
Slides 8 & 9: Critical Success Factors &
Milestones
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
• Provide three year projection of sales• What is your pre-money valuation?• State any previous raises• Current burn rate• What is your ask for this round?• Use of proceeds should match Critical Success Factors
slides• Describe potential exit strategies
Slide 10: Financials and Exit
Maple Leaf Angels - Connects
Our mandate is to connect experienced, accredited investors, and the brightest, most passionate entrepreneurs in an effective investment process.
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
CONTACT
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels
APPLY FOR FUNDING
Contact InformationGerard Buckley, BBA, FICB, ICD.DManaging DirectorJaguar Capital Inc.(C) 416-884-9522(W) 416-646-6789
[email protected]@mapleleafangels.com
www.jaguarcapital.ca
Twitter: @jaguarcapital Twitter: @gerardbuckleySlideshare: Jaguar Capital
www.mapleleafangels.com | [email protected] | 416.646.6235 | @mapleleafangels