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Getting Into the Craft Brewing Industry
Kevin Wright – Hangar 24 Craft Brewery
Craft Brewing Industry Defined
• Breweries• Distributors• Suppliers• Retailers• Media• Community Supporters• Consumers• Beer Appreciators
Roles In A Brewery
• Brewer• Cellar Operator• Packager• Maintenance• Engineer• Management• Administrative
• Sales• Logistics• Drivers• Territory Managers• Retail• Restaurant Operations
Brewers Role (Reality Check)
• 50 – 90% of time cleaning/sanitizing• Manual Labor• Challenging Work Environment• Dangerous Work
Wages in a Brewery
Salary Info Full-Time Employees
Small Brewpubs (1 – 1000 bbls Annually)
Position Average Salary
Brewmaster $ 45,829.70
Asst. Brewer $ 21,490.00
Wages in a BrewerySalary Info Full-Time Employees
Med-Large Brewpubs (1001+ bbls Annually)
Position Average Salary
Brewmaster $ 50,985.00
Cellar Manager $ 29,625.10
Packaging Manager $ 24,000.00
Asst. Brewer $ 26,614.30
Accountant $ 50,000.00
Admin Staff $ 31,114.00
Graphic & Web $ 27,967.00
Marketing Manager $ 47,081.00
Wages in a BrewerySalary Info Full-Time Employees
Small-Med Production Breweries (1 – 10,000 bbls Annually)
Position Average Salary
Brewmaster $ 42,411.20
Head Brewer $ 38,172.40
Cellar Manager $ 28,229.50
Packaging Manager $ 28,436.50
Asst. Brewer $ 24,325.50
Packager $ 21,948.60
QC Lab Tech $ 25,000.00
Accountant or CFO $ 30,571.40
Admin Staff $ 33,250.00
Marketing Manager $ 40,824.00
Sales Manager $ 48,352.00
Sales Staff $ 37,958.20 Maintenance $ 36,000.00
Wages in a BrewerySalary Info Full-Time Employees
Med-Large Production Breweries (10,001+ Bbls Annually)
Position Average Salary
Brewmaster $ 74,366.10
Head Brewer $ 47,181.90
Cellar Manager $ 39,938.90
Packaging Manager $ 46,754.80
Asst. Brewer $ 32,842.90
Packager $ 25,000.00
QC Lab Tech $ 39,120.00
Accountant or CFO $ 63,998.80
Engineer $ 63,816.60
Admin Staff $ 40,816.10
Graphic & Web $ 43,257.30
Marketing Manager $ 63,943.00
Sales Manager $ 88,177.80
Sales Staff $ 48,985.60
Maintenance $ 44,812.00
Other Points to Consider
• Time Off Limitations• Many Breweries 24/7• Larger Brewery = Less Creative Input• Repeating Tasks
The Good Stuff!
• Community– Great People – Spirit of Inclusion & Collaboration– Events: Festivals, Beer Dinners, GABF, CBC
• Camaraderie– Like Minded People– Commitment to Shared Focus
• Doing What You Love (Not Working)• Beer!– You get to be around it– People want to be around you
Jobs Available!
• Industry Growth– 2011: 13% Volume Growth, 250 Openings– 103,585 total Jobs 2011 (estimated)– 1200ish New Breweries in Planning
• Regional Brewery (15,000 bbl+ ) Growth– 99% of Regionals Increasing– Increased Opportunity for Specialists
Paths Into the Industry
• “Cold” Application– Walk In– “Do Anything” or Volunteer Mentality
• Job Boards– ProBrewer.com– Trade Publications– Brewery Websites
• Brewing School
Brewing Schools (US)
• UC Davis Extension (Davis, CA)– Short Courses– Mid Level Courses– Master Brewing Program
• 18 Week Program & 8 Week Program• Intensive Brewing Science & Engineering & Sensory• Top Professors• IBD Exam• 2-week Internships• Limited Hands-On (Lab Work)• Full Through 2014 http://extension.ucdavis.edu/unit/brewing/
Brewing Schools (US)
• Siebel Institute (Chicago, IL)– Short Courses– Subject Specific Courses– International Diploma in Brewing Technology• 12 Weeks• Chicago & Doemens Germany Academy• European Brewing Tour• Brewing Only Focus for School• Excellent Faculty – Industry Representation• Available 2013 http://www.siebelinstitute.com/
Brewing Schools (US)
• American Brewers Guild (Salisbury, VT)– Intensive Brewing & Science/Apprentice Program• 28 Weeks
– 22 Weeks Distance Learning– 1 Week on Site– 5 Week Internship at Brewery of Choice
• Great Industry Reputation• Track Record of Training Many Brewers• Full Through 2014
http://www.abgbrew.com/
Pros & Cons of Schools
• Pros– Knowledge Gained– Access to Experienced
Professionals– Access to Industry– Job Placement– Head Start in Industry
• Cons– Time Commitment– Financial Commitment– School Work– Location
Applying & Interviewing
• General Best Interviewing Practices Apply• Be Professional• Believe in the Company/Story/Owner• Don’t Hound Brewers• Be Sober• What Are Breweries Looking For?
– Passion for Craft Beer– Understanding of Industry– Knowledge of Beer & Brewing– Hard Worker– Non “Jumpers”– Serious Commitment– Culture Fit
Applying & InterviewingGetting Selected
• Be Prepared– Do Your Homework– Explain how your Background/Education/Work
Experience Fit the Job• Convey Your Passion– Know Your “Why Craft Brewing” Story– Anecdotes, etc
• Ask Great Questions– Understanding of Position– Understanding of Company Including Culture
Closing & Questions
• Great Industry, Great People, Great Jobs
Questions?
Picture Credits
• 1 – H24• 2 – H24• 3 – Beer Magazine• 4 -
http://www.simplybeer.com/2009/06/16/beer-store-review-oaktree-buy-rite-south-plainfield-nj/
• 5 - http://www.germanbeerinstitute.com/history.html• 6 - http://pccustodian.net/images/• 7 -
http://leisureblogs.chicagotribune.com/thestew/2010/04/craft-brewers-conference-winners.html
• 8 – www.ucdavis.edu• 9 - http://www.siebelinstitute.com/• 10 - http://www.abgbrew.com/