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| Date post: | 21-Jul-2015 |
| Category: |
Marketing |
| Upload: | national-university |
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Is this how you use LinkedIn?
Source: Powersiteblog.com
Source: eMarketer, 2015
WHAT DO SOCIAL NETWORKS
DO?
Social networks provide context to content.
Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.
These “Brand Evangelists” become the people employees reach out to for help and collaboration.
Forrester Research, TechRadar for Vendor Strategists, 2009
Set Goals
Bio
RecommendJoin Groups
Measure
The Social Media Job Search Cycle
•connect•educate
•promote•inspire
measure profile
recommendjoin groups
Social Media Job Searching Model
Reading list
Social media changes average people into
“experts.”
Fall 2014
Spring 2015
www.Guardian.co.uk
Souce: The Netsize guide, from class materials
Small group discussions: ideas on
social media tools
What am I doing with Social
Networking? Searching for a job
Adding Content to social
Receive feedback
Researching companies
Finding gaps
Learning about business
Challenging myself to
improve skills
POSITIONS: ALL TYPES OF
ORGANIZATIONS SEEKING SKILLED
MARKETERS
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing
Sales
Customer Service
CRM Specialist
Content Writer/Producer
Analysts
Entrepreneurs
MBA MARKETING
CONCENTRATIONS
MARKETING
620 Consumer Behavior
631 Global Marketing
634 Market Research
660 NEW: Strategic
Marketing Simulation
MOBILE MKT/SOCIAL MEDIA
651 Mobile Marketing
652 Adv. Mobile MKT Strategy
653 Social Media
654 Adv. Social Media for MKT
655 Mobile MKT SocialMediaProj. This is where you build your actual mobile/social plan and present it! (capstone course)
BBA
SOBM CONCENTRATION IN MKT
Required courses:
MKT 302a (required)
MKT 420
MKT 430
MKT 434
MKT 443
Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
Cat 77 (p. 143 for details)
Next Steps
• Research a well developed profile/bio
• Set goals
• Consider what jobs are posted
• Set up or improve profile
• Make connections
• Get recommended
• Join Groups
• Add content
• Research topics of interest
• Make more connections
• Measure results
• Set new goals
CONTACT
E-mail: [email protected]
Twitter feeds: @marybethmccabe,
@solarmarketing, @thinkfuller, @drtravelbest
@sunmarketing
Admin. for many groups, National University
School of Business and Management, KUSI TV
Alumni, NATAS PSW, Social Media and Mobile
Marketing Professionals
YouTube: sunmarketingvideos, mobilemarketing
Blogs: mobilemarketingsocialmedia.com
marybethmccabes weblog, Dr. Mary Travelbest,
Sun Marketing Solar
Mobile: 858 488 2867
