Getting Other People to Care

Social Media Breakfast CTDecember 3, 2010

#1 Thing You Need to Learn:

Not everyone cares, but someone does and knows others who do, too

So why me?

It is wonderful to create.Akira Kurosawa

Take Away #1Everything is changing

Shaving with a face full of novocaine

Take Away #2Emotion trumps logic

(r)evolutionary

Compassion: suffering together

Evokes a specific action

What if you could know about all the worldʼs suffering?

Focus on specific actions

Take Away #3Powerful stories are the answer.

Everyone is overwhelmed with brands, messages, and options.

(You will see more than 4,000 ads today.)

Story anchors facts.

Story evokes emotions.

Story inspires action.

Take Away #4Show me what you did with the last $100 to get the next $100

http://www.cygresearch.com/burksblog/

Take Away #5Give others the tools to tell their story about you

Brands need to become platforms on which creative people can build.

- Scott Belsky

People give to people

Five Take Aways1. Everything is changing2. Emotion trumps logic3. Powerful stories4. The last $1005. Others tell your story

Examples

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Undertake Analyses!

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Federation!

•  Creator and manager of data ecosystem"

•  Identifies and makes data available for all to utilize"

•  Sets guidelines, standards for data capture, storage, and retrieval"

•  No"

•  Yes, through collaboration with analysts and data visualizers"

•  Trade Associations"•  HHS Community

Health Data Initiative"

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Questions?

Scott HendersonTwitter: @scottyhendoEmail: scott@causeshift.comBlog: rallythecause.comCompany: causeshift.com