Date post: | 24-May-2015 |
Category: |
Business |
Upload: | paul-gillin |
View: | 2,259 times |
Download: | 1 times |
Rapid-Fire Decisions
What Do These Have in Common?
Betas on Parade
But Fail Quickly
“None of us can predict what our customers really want. We're not setting out to do things wrong, but we can accept that we are doing it wrong most of the time. We need to find out that it's wrong and fix it—fast. It's amazing how smart you'll look when you respond to what your customers say and do.”
--Mike Moran
Moore’s Law
ComputersSoftwareMemoryStorageBandwidth
You Can Always Change It
Time Compression
Motrin Headache
The “Mom Response”
More than 15,000 tweets More than 400 media stories And 3,500 blog entries And then there’s YouTube…
Courtesy Digitas
Mass Media Pickup
Courtesy Digitas
Golden Rules
Good ideas are a dime a dozen Intention and behavior are two different
things Don’t test on enthusiasts Seek input at every stage Open up interfaces
In Technology, First Movers Rarely Win
First Mover Winner
Apple I MS-DOS
Apple Newton Palm
Compuserve AOL
Yahoo Google
Compaq Dell
AT&T Nokia
MySpace Facebook
Visicalc Excel
Mapquest Google Maps
First Mover Winner
Many players iPod
Macintosh Windows
Novell TCP/IP
Napster iTunes
Friendster Facebook
Beta VHS
Geocities Blogs
WordPerfect Word
1-2-3 Office
Tribal Instincts
If there was no technology involved, would your idea appeal to basic tribal instincts?
What is the analogy of your idea to the ways in which tribal communities work?
Does your idea solve a compelling problem quickly and simply?
Can your idea be described in 30 words or less?