1Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.

Getting Started Guide 1.0

Nielsen eViP

2Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

NIELSEN eVIP…MAKING ACCESS TO VIP DATA EASIER THAN EVER

ACCESS● Available through Nielsen Answers portal

on your desktop, laptop, and/or tablet● Supported browsers include Google

Chrome, Safari, Firefox, and Internet Explorer

● Supported tablet devices include iOS and Android

● Supported tablet operating systems include iOS 11+ and iPad Air 2+, Android 7+

GENERAL USABILITY● Save report templates for future use ● Easily share templates/reports with users

in your organization● Utilize ‘Current Measurement’ default for

reports to run most recently cleared data● Save custom lists for frequently used

dayparts and viewing sources● Set most often used options, dayparts,

viewing sources, programs, and demographics as defaults

REPORT TYPE● Create cutback reports based on the data

you need to see● Select from 4 report types:

○ Time Period○ Program○ Reach○ Time Period Trend (current vs.

Prior Year)

USER-DEFINED DATA VIEWS● Flexibility in metric precision selections,

i.e. whole numbers, tenths, hundredths, or thousandths

● Data availability for Live+Same Day, Live+1, Live+3, Live+7

● Select from expanded list of Nielsen standard dayparts or create custom dayparts

● Easily define daypart intervals by total daypart or 30 / 60 minutes

● Search individual programs or programs within dayparts

● Large list of available demographics● Drag and drop sequencing to specify

viewing source, daypart, and/or program sort order for the report view and PDF

REPORT OUTPUT● Display the output in the Report View or

export to a PDF ● On-screen report viewer:

○ Scroll columns and rows in the Report View

○ “Ruler” option to magnify selected row

● PDF features:○ Download or email directly to

your Answers email address○ Each PDF includes official

Nielsen-branded cover page and Market Data

○ Easily PDF-export Market Data on it’s own

Local TV

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Getting Started Guide 1.0

HOW TO Page

● Create a New Report 5

○ Select a Market 5

○ Select Options 6

○ Select Viewing Sources 7

○ Select Dayparts 8

○ Select Individual Programs 9

○ Select Demographics 10

○ Run a Report 11

○ Export a Report to PDF 11

● Rename and Save a Report 12

● Navigate the Report Manager 13

● Utilize the Report Builder Toolbar 14

● Appendix: Market Data Table 15

Updated August 2018

Nielsen eViP

Table of Contents

4Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORTTo create a new report, click the NEW REPORT button to open up the Report Builder.

Select a MarketIf you have multiple markets assigned to your eViP user ID, the first step is to select the MARKET for your report data. Note: Each report can only include one market. If you only have access to one market, you will bypass the Market tab and go directly to the Options screen. After selecting a Market, click the NEXT or OPTIONS tab.

NAVIGATING THE MARKET SCREEN

Sort By - Sort by market rank, or alphabetically

Search – Search market list by entering at least one character or a character string (i.e. T or Tam for Tampa).

Nielsen eViP

5Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORTSelect Options

The OPTIONS screen is where you can setup the basic format for the report output, including type of report, measurement period, sample, data stream and what metrics (along with precision) are included. After selecting your Options, click the NEXT or VIEWING SOURCES tab.

NAVIGATING THE OPTIONS SCREEN

Measurement Period - Select a Measurement Period for your report, select a specific report period or ‘Current Measurement’.

TIP: Current Measurement - Runs your report with the most recently released measurement. This allows you to save a report with Current Measurement, and run after new measurement has been released without having to make any changes to your report.

Sample – Total DMA is default setting. For LA & Miami markets, if you subscribe to Hispanic, then you will be able to choose between Total DMA or Hispanic samples.

Report Type - Choose between the following report types: Time Period, Time Period Trend, Reach, or Program (Within Dayparts, or Individual Program)

Data Stream - Choose Live+Same Day, Live+1, Live+3, or Live+7

Rating, Share, Impressions, Station Totals - Select preferred metric precision

Station Totals - Station Totals enabled for Time Period, Time Period Trend, Program (Within Dayparts and Individual Program) when the Live+7 data stream is selected. The default is None

Special Note for Early Access [May 2018 - until release of June 2018 measurement data]:● February 2018 is the only available measurement period● Live+24 is the only data stream available for Diary markets prior to transitioning to the new RPD+

methodology. After the RPD+ transition, data streams will be consistent across all market types

Nielsen eViP

6Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORTSelect Viewing Sources

The VIEWING SOURCES screen is where you can select the broadcast and/or cable stations for your report. You can also select to include HUT/PUT on this tab. After selecting Viewing Source(s), click the NEXT or DAYPARTS/PROGRAMS tab.

Tip: Program Reports - When running Individual Program reports, bypass the Viewing Source screen to search programs within all Viewing Sources, or select station and/or cable nets to search programs within specific Viewing Sources

NAVIGATING THE VIEWING SOURCES SCREEN

AVAILABLE - Shows what Viewing Sources are available to select● Search - Search by a Viewing Source name● Sort - Sort by the Viewing Source name, DMA of of Origin, Cume, and Affiliation. Default Sort is highest to lowest

cume ● Hide Spill/Cable - Uncheck the hide spill/cable box to see/select spill and cable stations● Saved Lists - Manage current Saved Lists. Any saved list with broadcast stations are market specific. Any saved lists

that are all cable stations are available across markets.

To MOVE Viewing Sources from Available list to Selected list, click on:● + [Plus]- After selecting desired Viewing Sources from the Available list, select the + button to move the Viewing

Sources over to the Selected list● All Cable - Select all cable networks ● All Broadcast - Select all broadcast and local cable origination stations

SELECTED - Shows what Viewing Sources have been selected to report. Drag and drop the viewing sources to specify the sort order they should appear on your report

● Trashcan Icon - Individually delete Viewing Sources, or select the Clear button to clear all at once● Disk Icon - Save a list of commonly used Viewing Sources for easy access● Save/Save As - Click on Save to save your selected viewing sources as a list for future use. When editing a previously

saved list, clicking Save will overwrite the prior contents. Use Save As to save your selections as a new list without impacting your original.

Nielsen eViP

7Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORTSelect Dayparts

The DAYPARTS screen allows you to select the dayparts for your report. You can use Standard Nielsen dayparts and/or define your own custom dayparts. After selecting daypart(s), click the NEXT or DEMOGRAPHICS tab.

NAVIGATING THE DAYPARTS SCREEN

AVAILABLE - Shows what Dayparts are available to select

● Select Interval - Select the breakout for the requested daypart. You can report the daypart as a single number, or break it out in 30 or 60 minute increments.

● Custom Tab - Create a custom Daypart, type in the Start and End time, switch ‘AM’ to ‘PM’ by clicking the button

● Saved Lists - Manage current Saved List

To MOVE Dayparts from Available list to Selected list, click on:● + [Plus] - After selecting desired Dayparts from the Available list, select the + button to move the Dayparts

over to the Selected list

SELECTED – Shows what Dayparts have been selected to report. Drag and drop the dayparts to change the order they will appear on your report

● Trashcan Icon - Individually delete Dayparts from the selected half of the screen, or select the Clear button to clear them all

● Disk Icon - Save a list of commonly used Dayparts for easy access● Save/Save As - Click on Save to save your selected Dayparts as a list for future use. When editing a

previously saved list, clicking Save will overwrite the prior contents. Use Save As to save your selections as a new list without impacting your original.

Nielsen eViP

8Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORTSelect Individual Programs

If you have selected Program - Individual Program, instead of being directed to the Dayparts screen, you’ll be directed to the PROGRAM screen. From this screen you can search for a specific program(s) to be include in your report output. After selecting Program(s), click the NEXT or DEMOGRAPHICS tab.

NAVIGATING THE PROGRAMS SCREEN

AVAILABLE - Shows what Programs are available to select

● Search - In order to see programs, Search by at least one character and press ENTER

To MOVE Programs from Available list to Selected list, click on::● + [Plus] - After selecting desired Program(s) from the Available list, select the + button to move the

Program(s)over to the Selected list

SELECTED - Shows what Programs have been selected to report. Drag and drop the Programs to change the order they appear on your report

● Trashcan Icon - Individually delete Programs from the selected half of the screen, or select the Clear button to clear them all

Nielsen eViP

9Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORTSelect Demographics

The last selection before running a report is to select your desired DEMOGRAPHICS from the list provided. After selecting Demographics, click the NEXT, RUN REPORT, or REPORT VIEW tab.

NAVIGATING THE DEMOGRAPHICS SCREEN

Selecting Demographics - select each individual Demographic you would like to see in your report view and PDF

Nielsen eViP

10Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORT

Run a Report

Nielsen eViP

NAVIGATING THE REPORT VIEW SCREEN

Highlight Rows - Select a row to highlight it and increase the font size

Expand View - Select the arrows in the top right corner to expand the report view

Once all of your selections have been made, either click Report View or Run Report to view your report.

11Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO CREATE A NEW REPORT

Export a Report to PDF

Nielsen eViP

MARKET DATA - Each report includes the Viewers in Profile Market Data. It can be exported as a PDF on its own, by default it is included in the report view PDF. See Appendix for details on individual Market Data Tables.

TIP: After selecting a Market, Measurement Period, and Sample, you can access the Market Data.

.

To download a Report View select the PDF button to export the report as a PDF file. You may also email a copy to your Nielsen Answers email address.

12Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO RENAME AND SAVE A REPORTRename a Report

Save a Report

NAVIGATING THE SAVE REPORT SCREEN

Private/Shared - Save a report as Private, meaning only you will be able to view this report, or save it as Shared, meaning anyone in your organization will be able to view the report.

Save/Save As - Click on Save to save your report selections for future use. When editing a previously saved report, clicking Save will overwrite the prior report name / selections. Use Save As to save as a new report without impacting your original.

Nielsen eViP

While building a report, at any point, change the Report Name by clicking the REPORT NAME box and entering a unique report name.

While building a report, at any point, save the report by clicking the SAVE button. If you’ve already entered a unique report name, you will see it in the report name box, if you haven’t, please do so at this point.

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HOW TO NAVIGATE THE REPORT MANAGER SCREEN

NAVIGATING THE REPORT MANAGER SCREEN

Saved Report Screen - Adjust your Saved report view using either the Grid View (shown) or List View

Search – Search saved reports by any report name

Markets – Filter (or search) saved reports by selected Market(s)

Measurement Periods – Filter (or search) saved reports by selected Measurement Periods

Privacy Settings – Easily switch between your Private and Shared reports

Report Manager – Edit, Download, or Delete any existing eViP report

Nielsen eViP

After you create / save your first Nielsen eViP report, you will be directed to the REPORT MANAGER screen on subsequent logins. From here you can create a new report or download, edit, delete existing reports.

14Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

HOW TO UTILIZE THE REPORT BUILDER TOOLBAR

NAVIGATING THE REPORT BUILDER TOOLBAR

Saved Reports – Returns user to Report Manager screen

Save – Save report at any point during the report creation process

Market Data – Download Market Data individually

PDF – Download completed report to a PDF

Clear – Clear the selections on the current screen

Reset Defaults – Clear any Defaults that have previously been set

Set Default – On each individual screen, set any selections as Default

Run Report – Run Report after making selections on each screen

Previous – Go to Previous screen

Next – Go to Next screen

Nielsen eViP

The REPORT BUILDER TOOLBAR is on every screen, and allows for easy navigation.

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Current eVIP Market Data (eReports PDF) New Nielsen eViP Market Data

Table # Table Name Plan Component Name

___ ___ New Market Rank & DMA Maps

Table 1 Universe Estimates Modify Household Universe Estimates and Penetrations - consolidated Tables 1 & 2Table 2 Universe Estimates Penetration

Table 5 TV HH & In-tab Diary HH by Sampling Area Replace Reported Households By County Note: RPD Plus markets report UE’s only (no intabs)

Table 4 Television Stations Modify Viewing Sources - expanded and reorganized for new 2.5 reportability threshold

Table 11 Station Operating Notes Continue Viewing Source Operating Notes - no changes

___ ___ New Contest Notes - data currently reported in Special Notes

Table 14 DMA Cable Advertising Information Continue DMA Cable Advertising Information - no changes

___ ___ New Data Exclusions - data currently reported in Special Notes

___ MRC Accreditation Continue MRC Accreditation - updated to handle 3 types of accreditation - HH & Persons, HH only, or not accredited.

___ ___ New Permissible Uses - currently reported in Special Notes

___ Special Notes Continue Special Notes - reorganized; consistent look and feel

___ ___ New Additional Disclosure Information - reference table to other information available and location (e.g. LMRS, Local Workspace, etc.)

The following will no longer be included in new Nielsen eViP

Table 3 Sample Sizes: Household (Diary Data) Retire No Longer Applicable when diary markets convert to RPD+

Table 6 Persons In-Tab Sample Characteristics & WESE

Remove Current eViP refers user to LMRS. See new Additional Disclosure Info table

Table 7 Minimum Reporting Standards Remove Current eViP refers user to Local Ref Supplement. See new Additional Disclosure info table

Table 8 , 8A, 8B

Standard Error Information Remove Current eViP refers user to LMRS and SE Calculators. See new Additional Disclosure info table

Table 9 Measurement Schedule Remove Not needed - all markets will have 12 mo measurement

Table 10 Footnotes Remove ___

Table 12 Sample Performance Indicator Remove Report in LMRS. See new Additional Disclosure Info table.

Table 13 Characteristics and Demographics Imputation Remove Refers to LMRS today - report will retire in LMRS as markets transition to their new methodology

APPENDIX: MARKET DATA TABLES (CURRENT eVIP vs NEW)

Nielsen eViP

16Copyright © 2018 The Nielsen Company (US), LLC. All Rights Reserved.

ABOUT NIELSENNielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.