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In this user guide, you will learn how to do the following:
What’s Inside?!
ü Choose your Password
ü The Invite
ü Signing In
ü What’s on your Dashboard
ü Navigating your Dashboard
ü The Industry Dialogue Tool
ü The Industries
ü Using the Tool
Access !50/50-360°!
Explore your Dashboard!
Become an Industry Expert!
ü The OPEN Rewards Calculator
ü Detailed Spend Categories
ü Reward Value Totals
ü Business Gold Rewards Card
Quantify Rewards!
50/50-360° is a web-based dialogue platform that provides real-time program specific information to help create an evolving consultative dialogue strategy. § It provides you relevant, useful, timely information when you need it. § Gives you quick tips to customize your conversation.
What is 50/50-360°?!
Industry Insights!
Best Practices!
Cardmember Trends!
Cardmember Pain Points!
Spend Opportunities!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
To gain access, you’ll first need to click on a hyperlink that is found in the body of the email invitation sent to you.
The Invite!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
Email Subject: I’m inviting you into OPEN OBCS Alorica workspace
Welcome to 50/50-360°! Hi, I’m inviting you to join the OPEN OBCS Alorica workspace. Please click on this link to confirm your email address. Once you have confirmed your account, you will receive a second email with login details. Thanks!
(your username is your email address)!
A: Choose your password
B: Click REGISTER, which will direct you to your Dashboard
Choose your Password!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
!!!!!!!!!
Once your info is saved, you can easily go directly to your dashboard:!https://ogilvy.socialtext.net/st/dashboard
Signing In!
A: Your full email address
B: Enter Password
C: Select REMEMBER ME to make logging in easier
D: Click LOG IN
Bookmark the Dashboard link for easy access!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
What’s on your Dashboard!
ANNOUNCEMENTS
SBO FACTS & CALL TIPS
The ENHANCED Plum Card from American Express OPEN
Team information, product updates, and more!
Featured SBO Fact or Call Tip!
Click Here to access the latest American Express commercial spots!
OPEN OBCS Alorica!Welcome to 50/50-360!! Access Team Resources!
BULLETIN BOARD
This web-based communication hub was designed to help you enhance your dialogue with prospects. Please take time to practice using the Rewards Calculator and explore the rich Industry Content, Job Aides, and more! Created by Ogilvy To learn more about this dialogue tool or for questions and suggestions, contact [email protected]
Team Announcements, such as Contest
Winners or Top Sales Person of the Month!
DIALOGUE TOOLS
TEAM SPOTLIGHT
USERFUL LINKS
• American Express® Homepage
• American Express OPEN® Homepage
• Membership Rewards®
• Membership Rewards® - Earn Hub
• OPEN Savings® - Calculate Savings
• ShopAmex
• B2B Directory: Merchant look-up
• Pay With Points
• OPEN Forum
Who’s accelerating telesales this month?
Click the DASHBOARD BUTTON to return to the Dashboard
Navigating your Dashboard!
Information is organized into 3 sections:
ANNOUNCEMENTS
SBO FACTS & CALL TIPS
The ENHANCED Plum Card from American Express OPEN
Team information, product updates, and more!
Featured SBO Fact or Call Tip!
Click Here to access the latest American Express commercial spots!
OPEN OBCS Alorica!Welcome to 50/50-360!! Access Team Resources!
BULLETIN BOARD
This web-based communication hub was designed to help you enhance your dialogue with prospects. Please take time to practice using the Rewards Calculator and explore the rich Industry Content, Job Aides, and more! Created by Ogilvy To learn more about this dialogue tool or for questions and suggestions, contact [email protected]
Team Announcements, such as Contest
Winners or Top Sales Person of the Month!
DIALOGUE TOOLS
TEAM SPOTLIGHT
USERFUL LINKS
• American Express® Homepage
• American Express OPEN® Homepage
• Membership Rewards®
• Membership Rewards® - Earn Hub
• OPEN Savings® - Calculate Savings
• ShopAmex
• B2B Directory: Merchant look-up
• Pay With Points
• OPEN Forum
Who’s accelerating telesales this month?
Community
Updates &
Information!Relevant
Announcements,
Facts, Call Tips &
Videos!
Dialogue
Tools &
References!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
The Industry Dialogue Tool!
ANNOUNCEMENTS
SBO FACTS & CALL TIPS
The ENHANCED Plum Card from American Express OPEN
Team information, product updates, and more!
Featured SBO Fact or Call Tip!
Click Here to access the latest American Express commercial spots!
OPEN OBCS Alorica!Welcome to 50/50-360!! Access Team Resources!
BULLETIN BOARD
This web-based communication hub was designed to help you enhance your dialogue with prospects. Please take time to practice using the Rewards Calculator and explore the rich Industry Content, Job Aides, and more! Created by Ogilvy To learn more about this dialogue tool or for questions and suggestions, contact [email protected]
Team Announcements, such as Contest
Winners or Top Sales Person of the Month!
DIALOGUE TOOLS
TEAM SPOTLIGHT
USERFUL LINKS
• American Express® Homepage
• American Express OPEN® Homepage
• Membership Rewards®
• Membership Rewards® - Earn Hub
• OPEN Savings® - Calculate Savings
• ShopAmex
• B2B Directory: Merchant look-up
• Pay With Points
• OPEN Forum
Who’s accelerating telesales this month?
Industry Dialogue
Click the “Industry Dialogue” button to access the Industry Dialogue tool
Quickly become an Industry Expert. Connect with prospects by understanding the needs and trends of his/her industry.
The Industries!
Advertising & Media Computer & I.T. Construction
General Contracting Plumbing Electrical
Hospitality Food & Beverage Restaurant Bar
Nonprofit Medical & Dental
Optometry Orthopedists Family Practice/Pediatrics
Professional Services Law Offices Consulting Engineering Financial Services Event Planning Interior Design
Retail & Distribution
Retail & Shops Wholesale
Transportation
Long Haul Trucking Automotive Dealer
Travel & Tourism
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
ü Advertising & Media ü Computer & I.T. ü Construction ü Hospitality ü Nonprofit ü Medical & Dental ü Professional Services ü Retail & Distribution ü Transportation ü Travel & Tourism
A: Select the industry
ü General Contracting ü Electrical ü Plumbing
B: If applicable, select the sub industry
To get started with the Industry Dialogue Tool, begin by selecting your desired industry:
Using the Tool!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
The “Be Ready” tab is great for pre-call planning. Quickly get information about the industry, from recent trends to top merchants and get information on the typical Cardmember, from how they use their Card to their industry perspectives.
Learn about the industry!
Get Points to Consider for your call!
Learn about recent developments !
Get insights into how !Cardmembers!
use their Cards!
Get Cardmember perspectives!
Find out the key merchants !
See where Cardmembers are spending and how they are redeeming MR points !
Using the Tool: Be Ready!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
The “Understanding Needs” tab is a great resource to use to help make you sound like an industry expert. Incorporate key terms into your conversation and ask High Gain Questions, which are written to resonate with industry insiders.
Speak the language using industry lingo!
Get insights into how !Cardmembers!
use their Cards.!
Ask HIGH GAIN questions!!
Using the Tool: Understanding Needs!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
The “Positioning Value” tab provides information to help you build value through rewards and benefits that come with Cardmembership.
Make rewards more tangible by giving industry specific redemption examples!
Position Card benefits effectively by using industry rationale !
Using the Tool: Positioning Value!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
The OPEN Rewards Calculator!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
ANNOUNCEMENTS
SBO FACTS & CALL TIPS
The ENHANCED Plum Card from American Express OPEN
Team information, product updates, and more!
Featured SBO Fact or Call Tip!
Click Here to access the latest American Express commercial spots!
OPEN OBCS Alorica!Welcome to 50/50-360!! Access Team Resources!
BULLETIN BOARD
This web-based communication hub was designed to help you enhance your dialogue with prospects. Please take time to practice using the Rewards Calculator and explore the rich Industry Content, Job Aides, and more! Created by Ogilvy To learn more about this dialogue tool or for questions and suggestions, contact [email protected]
Team Announcements, such as Contest
Winners or Top Sales Person of the Month!
DIALOGUE TOOLS
TEAM SPOTLIGHT
USERFUL LINKS
• American Express® Homepage
• American Express OPEN® Homepage
• Membership Rewards®
• Membership Rewards® - Earn Hub
• OPEN Savings® - Calculate Savings
• ShopAmex
• B2B Directory: Merchant look-up
• Pay With Points
• OPEN Forum
Who’s accelerating telesales this month?
Click the “Rewards Calculator” button to access the OPEN Rewards Calculator
The OPEN Rewards Calculator!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
To get started, choose one of two options:
A: Enter the total anticipated monthly expense
B: Click “Enter Detailed Spend Categories” to reveal a guided list of expenses
Detailed Spend Categories!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
Use the first column to enter anticipated monthly expenses (initial ASL)
Use the second column to enter additional expenses that are covered
Click “Clear” to erase all entries
The total expenses in each column and row will calculate automatically!
Tips:!ü After entering an expense value, press “Tab” or “Enter” for the calculator to calculate ü Do NOT enter periods/decimals (commas are okay)
Reward Value Totals!
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
Scroll down to see the Membership Rewards® or Cash Back totals by Product, as well as annual sample redemption options
If a CM is eligible for an acquisition incentive, enter the promotional incentive in the box !
18
Business Gold Rewards Card!
Use the 3-2-1 Categories (Airfare, Advertising, Gas, and Shipping) rows to break out the expenses eligible for 3X or 2X points
The calculator will calculate the 3X and 2X MR values in the Business Gold Rewards section!
For Your Information:!The calculator will NOT factor in the 3X or 2X values for any product other than the Business Gold Rewards
Access 50/50-360° Explore Your Dashboard Become an Industry Expert Quantify Rewards
Here are some helpful tips to make navigating your dashboard simple and easy! ü Regularly check your Dashboard for updates/announcements
Ø Save as a Favorite!!
ü Click on the Industry Dialogue Button to open a new tab.
ü Click on the Rewards Calculator Button to open a new tab. Ø Use all 3 tabs to help create a 50/50 dialogue with your prospects by
leveraging a 360 degree view of OPEN, Industry Insights, and the value of American Express Cardmembership.!
Best Practices!
We want to hear from you! !Merchant!What merchant would you add to an industry merchant list? Spend Opportunity Question!What industry specific Spend Opportunity Question works for you – and you feel would be beneficial to share? Resource!What resource, such as a job aide or website, is a “go to” for you? What else would be helpful?!
Collaboration!
Got questions? Comments? [email protected]
