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Getting Started in Social Media OCTS – Andrea Gonzalez Feb. 8, 2013
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Getting Started in
Social Media
OCTS – Andrea Gonzalez
Feb. 8, 2013
Agenda
Creating a strategy
What should you use
Do’s and Don’ts
Resources
Bookmark this page
CAES Social Media Info
http://www.caes.uga.edu/unit/octs/resources/social-media/
Why you need a road map
Strategy 101
Why?
Need to have a goal
A clear direction will help avoid:
Wasted time
Wasted effort
Backlash
Burning out
#1. Who?
Who is your audience?
Kids?
Parents?
Farmers?
What does your audience need?
ASK!
#2. How?
How much time do you have to dedicate towards updating posts?
Once a week?
Once a month?
Never?
Do you have enough people in your office to spend time on social media?
#3. What?
What do you want to accomplish?
What kind of information do you want to share?
Pictures?
Event info?
Educational info?
How will this differ from your county webpage?
Before starting
See if an account already exists
What other related entities already exist
Contact me
Read the policies
Questions?
What should I use?
Platforms
The bare minimum
County webpage
Emails/Newsletters
Keep clients in the know
OCTS supported tools
YouTube
Blogs*
Facebook accounts
Three options
Personal account
Page
Group
Facebook general
The person chosen to maintain the page or group should use their personal profile to create the account.
Fake profiles violate FB’s terms of service.
Group members should not be “friends.”
Pages do not link to personal profiles.
Privacy settings on personal page protect you.
Facebook does not allow users under 13.
Have a co-admin
Select a co-administrator and “friend” that person.
Important backup if admin leaves.
Can unfriend later.
Can be co-worker, parent, student, volunteer.
Ask Cheryl Varnadoe about Social Media Officer position for 4-Hers.
Facebook page
Most popular option
Anyone can see, don’t need an account
Gives great analytics
Post pictures, create events, easy to interact with followers.
Create a page: http://www.facebook.com/pages/create.php
What to include
Category: Companies & Organizations> Education
Location: Make sure people know it’s for the county/city in Georgia
About info – What is this page about?
Include admin names and their contact info
Contact info for the organization
Related graphics with good logos
Facebook group
A must for 4-H clubs – should be CLOSED, members approved by admin
Must have an account to view
Not just admin posting
New posts alerts everyone in group
Ability to send messages
Create a group: http://www.facebook.com/about/groups/
What to include
Identifying information in the description
“GA” in the name
Can set up a group address
Can change thumbnails to picture
Admins
What if I’m not doingit “right”
Create the correct account for your organization.
Make a post with link to new group or page.
Encourage others to make the switch
After a designated time period, delete the old account.
Need help changing something?
Contact me and we’ll work through it together.
If a page already exists
Try contacting the admin.
May be able to make you an admin.May be able to get them to delete it.
If you don’t know who runs the page or group:
“Like” the page/join the group, post message directing people to official group.
May be a lost cause.
Designate your page as the “official” one. Best strategy: have the most compelling content.
Questions?
Twitter accounts
Fast way to share info with lots of people.
Only have 140 characters but can post as much as you want.
Good for:
News
Links to other related websites
Upcoming events
Events as they happen
What to include
Want a short username.
@JacksonCoExt
Include the state and contact info in profile info.
Make sure more than one person in your office knows the login information.
Identifying graphics.
4-H accounts should be protected.
Questions?
YouTube
Videos are a great way to share knowledge.
Must be captioned.
Contact Emily Pitts for more info:
Blogging
Currently working on setting up a way for counties to have a blog with uga.edu url.
Blogging 101 training on Mar. 15
Contact Emily Pitts for more info
Photos
How to share photos?
Make sure you have subject’s permission
Anything free works fine.
Popular choices: Flickr, photobucket, shutterfly
Best to have a secure album where only select people have access.
Don’t tag or caption pictures of minors.
Questions?
Do’s and Don’ts
Do:
be proactive about online safety and privacy
spread the word about your accounts
update frequently
Don’t
break user agreements or encourage others to
create and account and forget about it
be afraid to try
Resources
Privacy basics: http://www.facebook.com/help/325807937506242/
About pages: http://www.facebook.com/help/194555227342272/
About groups: http://www.facebook.com/help/162866443847527/
Resources
Twitter: https://support.twitter.com/
How to stay up to date: www.mashable.com
See how we do it:
http://www.facebook.com/UGA.Cooperative.Extension
http://www.facebook.com/UGACAES
https://twitter.com/UGA_CollegeofAg
Related trainings
Taking Social Media to the Next Level
Feb. 11, 9-10
Navigating Social Media for Youth Programs
Feb. 11, 11-10
