GETTING STARTED WITH SEO

Private and Confidential. Property of Whereoware, LLC.

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ABOUT US

• PRIVATELY HELD DIGITAL AGENCY• 17 YEARS OF EXPERIENCE• PERSONALIZED WEBSITES• EMAIL CAMPAIGNS• CLOUD BASED SOLUTIONS AND MOBILE

APPLICATIONS• DATA INTEGRATION

SEARCH ENGINEOPTIMIZATION

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WHAT IS SEARCH ENGINE OPTIMIZATION

SEO focuses on growing visibility in organic (non-paid) search engine results. SEO isn't just about building search engine-

friendly websites. It's about making your site better for people

too.

”Organic search leads as the primary channel for website organic traffic, driving 51 percent

of searchers to sites.”

-Brightedge

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WHY IS IT IMPORTANT

Google receives over 57,000 searches per second on any given day.

(Source: Internet Live Stats, 2016).

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SEO BASICS

LINK STRUCTURE

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LINK STRUCTUREIdeally you let crawlers browse all the pathways of your website

Google's crawler can reach all the green leaves. However, even

though the blue leaves may be important, the crawler has no way to reach them (or even know they

exist).

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LINK STRUCTUREIdeally you let crawlers browse all the pathways of your website

Google's crawler can reach all the green leaves. However, even

though the blue leaves may be important, the crawler has no way to reach them (or even know they

exist).

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PYRAMIDS

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BEWARE OF FORMS

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….AND FLASH, JAVA, ETC

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LIMIT LINKS

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AVOID IFRAMES

CONTENT

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CONTENT

THINK HIGH QUALITY

USE KEYWORDS

KEEP IT FRESH AND ON TREND

MAKE IT INDEXABLE

INCORPORATE IMAGES & VIDEO

KEYWORD RESEARCH

Keyword research is one of the most important, valuable, and high

return activities in the search marketing field.

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KEYWORD RESEARCH PROCESS

Start

Finish

Is the keyword relevant for my site?

Buy traffic to see how well it

converts. Track conversion rate

over 200-300 clicks.

Understand which websites rank for your keyword to

evaluate competition.

Create list of your most valuable keywords

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KEYWORD RESEARCH TOOLS

1. WORDSTREAM

2. GOOGLE ADWORDS KEYWORD PLANNER TOOL

3. GOOGLE TRENDS

4. MICROSOFT BING ADS INTELLIGENCE

5. WORDTRACKER’S FREE BASIC KEYWORD DEMAND

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KEYWORD USAGE

Ensure you incorporate your keywords into

your copy.

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USING TAGS & ALT TEXT

THROUGH BROWSER THROUGH GOOGLE CACHE

(Image Source: Moz).

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TITLE TAGS

IS IT UNIQUE FOR EACH PAGE?

IS IT UNDER 50-60 CHARACTERS?

DOES IT INCLUDE YOUR KEYWORDS?

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META DESCRIPTION

IS IT UNIQUE, COMPELLING, AND EASY TO READ FOR EACH PAGE?

IS IT UNDER 155 CHARACTERS?

DOES IT INCLUDE YOUR KEYWORDS?

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ALT TAGS

DOES THE ALT-TEXT DESCRIBE THE IMAGE AND INCLUDE YOUR KEYWORDS?

IS IT UNDER 140 CHARACTERS?

DOES EVERY IMAGE HAVE ALT-TEXT?

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DUPLICATE CONTENT

BIG PROBLEM: Search engines don't know which version to include/exclude

HOW IT OCCURS: • URL variations: www.widgets.com/blue-widgets?color=blue is a

duplicate of www.widgets.com/blue-widgets• HTTP vs. HTTPS or WWW vs. non-WWW pages• Scrapped or copied content

COMMON WAYS TO FIX IT:• 301 redirects• Rel="canonical"

URL STRUCTURE

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URL STRUCTURESImprove user experience

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URL STRUCTURESRankings

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URL STRUCTURESLinking

WELL-WRITTEN URLS CAN SERVE AS THEIR OWN ANCHOR TEXT WHEN COPIED AND PASTED AS LINKS IN FORUMS, BLOGS, SOCIAL MEDIA NETWORKS,

OR OTHER ONLINE VENUES.

(Image Source: Moz).

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URL STRUCTURES: WHAT TO CONSIDER?

ARE YOUR URLS AS SIMPLE, CONCISE, RELEVANT, COMPELLING, AND ACCURATE AS POSSIBLE?

IS IT SHORTER THAN 2,083 CHARACTERS?

IS IT FOLLOWING THE IDEAL FORMAT: HTTP://WWW.EXAMPLE.COM/CATEGORY-KEYWORD/SUBCATEGORY-KEYWORD/PRIMARY-KEYWORD.HTML

ARE YOU USING ALL LOWERCASE LETTERS. (UPPERCASE LETTERS MAY CAUSE DUPLICATE PAGE ISSUES.)

ARE YOU USING HYPHENS TO SEPARATE WORDS?

LOCAL SEO

KEYWORD RESEARCH

80% of consumers have used a search engine in the past week to find local

business information- Moz Local

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LOCAL SEOGet your website optimized for local

SHOW CREDIBILITY:• TESTIMONIALS• ACCREDITATIONS• EXTERNAL REVIEWS

ON PAGE CHANGES:• Title tags• Meta descriptions• Header tags• Page content• Images• Map• Name, address and phone (nap) on every page

LINK STRUCTUREMAKE IT EASY FOR SEARCH ENGINES:• LOCATION/CITY1• LOCATION/CITY2

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LOCAL SEOConsistent NAP & citations

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LOCAL SEOSetup Google My Business

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LOCAL SEOConsistent NAP & citations

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LOCAL SEOConsistent NAP & citations

MEASURING SUCCESS

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MEASURING SUCCESS

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MEASURING SUCCESS

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MEASURING SUCCESS

NOW WHAT?

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EASE OF IMPLEMENTING

EASE OF IMPLEMENTATION (1 BEING SUPER SIMPLE – 5 BEING YOU’LL NEED

SOME EXTRA HELP)

LINK STRUCTURE 2

GREAT CONTENT 1-3

URL STRUCTURES 5

EMPLOYING LOCAL SEO TECHNIQUES 2-3

MEASURING SUCCESS 2-3

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TOOLS/RESOURCES TO HELP

www.moz.comwww.semrush.comhttps://www.spyfu.com/https://www.screamingfrog.co.uk/seo-spider/http://searchengineland.comhttps://www.google.com/webmasters/

THANKS FOR WATCHING!

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