Getting Started with Parkbench: Basic Client Training - Part 3/3

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Getting started with Parkbench

Basic Client Training - Part 3 / 3


Client Training Overview

1. Get your first interview done…on yourself!

2. Your Ad that goes on the side of every page

3. Logging in and editing your profile

4. Features in your back-end

5. The Local Leader® System 101

6. Parkbench Resources & Realtor FAQ

7. How the Technology works

8. Talking to businesses

9. Talking to homeowners

10. Getting success in the short and long term


Webinar Details

1. It is being recorded so you can watch again later on YouTube.

2. The training slide deck will be emailed to you as a PDF.

3. Ask your questions in the Chat Box.

4. I will go through the training to save time.

5. Amanda (Co-Founder), will answer questions (live).

6. If you have any questions after, email [email protected]

7. If the internet cuts out, sit tight, I will be right back!

mailto:[email protected]


Parkbench Resources Pageparkbench.com/parkbench/realestate-resources

1. Watching the training videos again

2. Get the Parkbench Media Kit (ie Logos) for your print & website

3. Download the Interview Question Guides

4. Get the scripts for “how to book an interview”

5. Listen to recordings of meetings being booked, and interviews

being completed

6. Examples of Realtor’s flyers including their Neighbourhood Site.

http://parkbench.com/parkbench/realestate-resources


Pre launch: getting started with meetings

How many “relationship leads” for meetings will Parkbench setup for me? At least 3

How do I find out about these meetings? 1. You will get an email 2. You can login to your back-end and see all of them


Where to find leads in your back-end


What do I say when someone asks, “why am I doing this?

1. “I want to give back to the neighbourhood that I live/work in.” 2. “I want to help local businesses succeed and encourage more people to

shop local.” 3. “I want to help people stay up to date with what is going on around

them, and increase engagement within the community.” 4. “I want to get to know more of the people and businesses in the

community.”

There are many answers to this. Write yours down.


Pre launch: Materials

How many review cards will Parkbench send meTo Start: - 1000 review-for-a-deal cards - 1000 thank you for reviewing this business cards

How many window stickers will Parkbench send me To Start, 10 window stickers

How many do I give to a business 1 window sticker + 100-200 review cards. If they run out, you have a reason to see them again!

Can I get more? Yes, you can ask for more if you run out


The Review Cards & Window Sticker

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window sticker 8 in.pdf 1 2015-02-06 7:15 PM


Pre launch: After the meeting with a business

Who puts up the deals for the businesses?

Two Options:

1. The business uploads their own

promotions through their back-end.

2. Parkbench can do it for the business,

upon receiving the promotion via email

or interview.


Where do I find the interview submission forms?


How do I add, edit, and delete businesses?


How do I or a business owner add an event?


Can a business add themselves to the website without me?

Yes


What do I need to do after I setup my profile?

Upload feature listings EVERY WEEK


What do I need to do after I setup my profile?

Upload the recently sold data every quarter


Post Launch: How do people find out about the website? (ie get traffic

Parkbench: SEOWe automatically generate thousands of pages of new content, across all the neighbourhood websites, everyday.

Parkbench: Social Media We share local news, events, and your interviews on social media.

Local Businesses Local businesses drive direct traffic by handing out the review cards.

You Talk about it and share links on your social media.


Questions you may hear from…

Business Owners, Professionals, Schools & Community Groups


The basic questions and answers for people who want a “listing”

Do we ever have to pay? NO! :)

Who do I contact if I have any questions? Parkbench Customer Service [email protected]

Why would I use this if I have a Yelp/Foursquare/Yellow Pages?

1. Because you can’t offer promotions on those sites for free

2. To build a positive online reputation. 95% of profiles on Parkbench have a positive rating because of the “write-a-review-get-a-deal” system.

Why does my business have a profile on there if I never asked for it, or put it on?

Parkbench does it’s best to find as many active businesses in the community as possible to set them up with a free basic profile, which gives them free exposure, and provides a useful resources to locals.



What are the main features?

1. It’s neighbourhood focused & free 2. You can offer a new customer coupon 3. You can offer a reward for a review 4. You can post your daily specials and in-store sales 5. You can post events, announcements, pictures, and information


What are the main benefits?


How can I benefit if there is not a lot of traffic to the site?

1. Offer a reward for a review 2. Hand out the review cards

• Get your customers engaging with your brand

• Get your customers to come back and spend more money

• Get your customers to boost your SEO and online reputation


How does Parkbench help me show up higher in search engines?

Reviews


Can I respond to reviews?

Yes

The business is notified overtime they get a review. We encourage businesses to reply to ALL reviews - good or bad


Questions around reviews

Can I get reviews removed? Parkbench will remove vulgar and slanderous (and therefore useless) reviews.

Can I remove bad reviews?

It is in your best interest NOT to review “bad” reviews because they make the positive ones more believable, and it gives you a chance to show excellent customer service. Replying effectively to a negative review is proven to look better than a 5-star review.


Questions you may hear from…

Users (i.e people)


What are the main features?

1. It’s neighbourhood focused & free

2. It automatically aggregates local information from around the web

3. Find local news, events, and deals

4. A business and school directory

5. Subscribe and receive a weekly neighbourhood newsletter

6. Read and write reviews and tips about local businesses

7. Promote your own business and events

8. Read about the people and businesses in the neighbourhood.

9. Talk to a local real estate expert

10. Find real estate properties and recently sold data


What are the main benefits?

1. Support your neighbourhood

2. Save time trying to find local news, events, and deals

3. Stay informed about what is going on around you

4. Find more events easier and in less time than on Google and Facebook.

5. Parkbench showcases local content better than Google and Facebook.

6. Make more money with your business without spending a penny

7. Get real estate advice and information from a true local expert.


Questions about reviews and tips

How do I write a review or leave a tip?1. Create an account 2. Find the business 3. Click “write a review” or “leave a tip”

What is the difference between a review and a tip?

A review is a full description about your experience.

A tip is a short phrase that gives someone insight to make a good & quick decision.

Can I edit or delete my reviews?You cannot do it yourself. Parkbench can do it for you. Email [email protected]



Question about the technology

How does it work?


It’s a secretit just works :)


Year 1: you will get clients because you build relationships


Year 2: you will get MORE clients because of SEO

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Year 3+: you will get EVEN MORE clients because of brand exposure

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Date post:	23-Jan-2018
Category:	Real Estate
Upload:	parkbenchcom
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Getting Started with Parkbench: Basic Client Training - Part 3/3

Real Estate