Getting the most from

Why use YouTube

• Still the world’s largest video sharing service – More than 1 billion unique users visit YouTube each month

• 19.1million per month in UK

– Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth

– 100 hours of video are uploaded to YouTube every minute

• Mobile-friendly – In some countries, around 40% of YouTube watch time is

on mobile devices

• More emphasis on social and engagement features • YouTube Live available to all “good-standing” users

• It’s free!

Most popular content types

Most popular marketing videos

YouTube video duration

• Default maximum duration for YT videos is 15 minutes

• Verified YT accounts can upload videos of up to 11 hours and 128Gb

• Average YT video length is 4.4 minutes (Comscore Jan 14)

• Usual advice is to make your video short as possible but….

– depends on engagement

Most popular marketing video lengths

Getting started - Creator Studio

Verifying your YT account

Making your content easy to find

• Google can’t watch video

• Titles, tags and key words are vital

– “video-friendly” key words

• Within reason, more is better

• Helps to drive views and engagement

– Comments, likes and subscriptions

Customising your YouTube channel

Add information for each video

Adding text and tags

Choose a thumbnail preview

• Custom thumbnails are now possible

• Need to be manually created and uploaded

Using annotations

• Layer text, diagrams and links over your video – Speech bubble: For creating pop-up speech bubbles with

text. – Spotlight: when the user moves the mouse over these

areas the text you enter will appear. – Note: For creating pop-up boxes containing text. – Title: For creating a text overlay to title your video. – Label: For creating a label to call out and name a specific

part of your video.

• Annotations can be clickable links – video, playlist, channel, Google+, subscribe, fundraiser

• Analytics will report numbers of clicks

Controlling comments

Sharing and embedding

Playlists

• A collection of videos from your account and other accounts

– Can be used to consolidate multiple accounts

• Playlists can be linked and embedded just like videos

Live events

• Any verified user in good standing can stream live video

• Quick version uses Google Hangouts On Air • Custom version allows more flexibility including

encoding options • Multicam feature enables viewers to select

camera angles • Live comment features • Record for later playback • Broadband upstream speed is the limiting factor

Basic set-up

RecoLive

Using Analytics

Using Analytics