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| Date post: | 09-May-2015 |
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Hi
Startup #1 – Taking CAD to the Web/Mobile
Reaching 10M users in two years
Startup #2 – Leveraging Big Data/Cloud to change how R&D teams work in the cloud
Getting to bloggers
I’m a good looking, smart
and fun app,
Why don’t you want to
write about me?
Bloggers are story tellers
Tell them a good story
#1
Getting out of the ‘niche’ – making a vertical app horizontal
boring interesting
Tell a good story
#1 Tell a good story
#1 Tell a good story – give concrete examples
#1 Tell a good story - your content should be worth watching by itself
Why our product is interesting/ important/ revolutionary?
Why writing about our product will drive more traffic to you?
#2 Understand who you’re writing for
#2 Understand who you’re writing for
#2 Understand who you’re writing for
Aligning our story to other successful posts
#2 Understand who you’re writing for
Autodesk who?
Are you from Facebook, Google, Apple or Amazon?
Yes
WooHoo!
No
Say who?
#3 Who are you?
Taking a personal angle
#3 Who are you?
Milestones (get creative), customer stories, data, general topic
#4 Why now?
Great story
+
Beautiful images
+
Video
90% baked story
+
The ‘10 minutes mix and serve’ rule
News
+
#5 Summary
You’re the only one getting this mail I know your blog and approaching you for a reason
Don’t write too much about yourself or the company Name dropping
Why now? Why your readers should care about Takipi?
Similar to something Which worked before
What can your readers use Takipi for?
End with a question
Don’t neglect your signature
Which blogs should I approach?
Medium size blogs
Small/ personal blogs
Tip : Notice where your competitors are going back to
www.similarsites.com
Mmm… my product isn’t ready yet
Is there something to do in the meanwhile?
Guest posting
Tip : start with ‘How to’ articles
I Know what I’m doing
What’s in it for you
Question
4 Hours Later
Say Thanks!
You read blogs all the time. Use this time to understand how bloggers think
Looking for great titles
What is the most popular content
Personal Blog – www.startupmoon.com
To really understand bloggers, there’s only one thing to do
