Getting your patients on the Portal: If You Build it, They will come....with a little help

www.medfusion.com 1CONFIDENTIAL

IF YOU BUILD IT, THEY WILL COME…WITH A LITTLE HELP

Amy Roberts Assistant System Administrator

Hilary Bias System Administrator

Kansas City Bone & Joint ClinicA division of Signature Medical Group of KC


PEOPLE ARE ENGAGING, BUT ARE THEY ENGAGING WITH US?

Looking for Health/Medical Information is one of the Top 5 Things People Do Most Online (Pew Internet Study, December 2011)


WHY DO WE NEED TO

ENGAGE?


ANOTHER MU MEASURE ON

ENGAGEMENT…


BOTTOM LINE IN BARE BONES

The bottom line… patient’s will need to engage with us too.

We need to have patients on our patient portal

How to get there?

Social Sites Blog Website Portal

AND- it’s working

We have over 22,500 patients on our portal


THE EPATIENT 101

Social media- engage, engage, engage

Blogging

Fabulous website

Easy to use portal with timely response from staff

Make the ePatient experience a reflection of your Patient experience- Great


SO LET’S TALK

SOCIAL

Have you joined the conversation?

Twitter, Facebook, YouTube, Linked In, Pinterest, Instagram, and on and on…

Do you want to increase your website traffic?

Do you want more patients?

Do you want more people on your portal?

Do you want people to look to you for reliable information?

Do you want to support a cause?


MMM….bacon! #CHUGChat


WHAT TYPE OF CONTENT AM I GOING TO PUT OUT THERE??

Mixing it up is key- Make it fun tooEducational Content – curated or written by EP

Tagging/RT others

Community Involvement

Promoting events

Fun staff activities

Trivia

Current events

Holidays

Patient Stories



BECOME A BLOGGER

FAQs

Curated Content

Life changing patient stories

Invite guests

Prevention tips

Hot topics

Staff spotlights

Seasonal

Technology


BLOG

ABOUT IT


BLOG

ABOUT IT MORE


E-PATIENT FRIENDLY WEBSITE


GET THEM TO

THE PORTAL


WHAT YOUR PORTAL

NEEDS TO DO

Secure messaging

Interface with your GE product

Export CCDA document

Allow the ability to view, download or transmit


USE

CONNECTION CARDS


THROW

A PARTY

Surf the Web Luau Party


TALK ABOUT IT

ALL THE TIME!

Staff Emails “Hilary’s Hints”

Scripting for templates in scheduling

Posters on back of doors in exam rooms

Screen savers in rooms

Checkout staff

E-Newsletter blast


KEEP THE LIGHTS ON

Patient Engagement- not an on/off switch

Staff and physician engagement

Have providers suggest portal

Change Patient and staff behavior

No more ‘we have done it this way for 20 years’

Integrate into workflows

Send test results

Follow up on treatment

Ask staff for ideas

Constantly EVALUATE HOW YOU ARE DOING!


HOW ARE WE DOING?

GOOGLE ANALYTICS


HOW ARE WE DOING

IN SOCIAL?

Facebook Insights and Analytics

Pin Puff for Pinterest

Social Bro for Twitter


MONTHLY

MEETINGS


GET YOUR STAFF

INVOLVED

Meet with departments to discuss creative ways to get the patients on-line

Find out what patients are saying

What questions are they asking?

Contests?


LISTEN TO

YOUR PATIENTS

“The online patient portal is terrific and the social media exposure is great. My initial experience was very positive…. everything is SO efficient….An efficient office means services won't be missed, good job!”


THANK YOU

Visit the Medfusion booth for more great ideas to improve patient engagement!

Date post:	07-May-2015
Category:	Healthcare
Upload:	amy-roberts
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Getting your patients on the Portal: If You Build it, They will come....with a little help

Healthcare