8 - 1 Copyright McGraw-Hill/Irwin, 2005 The Law of Demand Law of Diminishing Marginal Utility Total and Marginal Utility Theory of Consumer Behavior Utility.
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MARGINAL UTILITY AND CONSUMER CHOICE 3.5 ● marginal utility (MU) Additional satisfaction obtained from consuming one additional unit of a good. ● diminishing.
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© 2005 Thomson C hapter 5 Marginal Utility and Consumer Choice.