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Who we are and what we do.

About Golden Gekko

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About Us

+400 apps in the past 12 months

Team of 130+ people across 5 countries

Cross platform specialists since 2005

+ + +

Your business is here… And

here…

Here

too…

And also

here.

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About Us

More than 100 brands and agencies have put their trust in us.

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Working with us

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An extract of our projects.

Portfolio

National GuardDrop Defender! the new 3D AR game by the US Army National Guard

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Portfolio

Augmented Reality is the concept

of superimposing virtual content

(such as rich 3D graphics) on top

of a view of the real world as seen

through your phone's camera.

Fly your helicopter through an

immersive 3D environment as you

take the lead on an exciting rescue

missions.

Just download the AR marker and

play!

VW Passat Mobile Web

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Portfolio

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O2 Priority MomentsPriority Moments is a clever new mobile service just for O2 customers.

Portfolio

It brings you great nearby offers and

experiences exclusive to O2, with a

handful picked from the best already

in the market - from some of the UK’s

most well-loved brands.

Launched in July 2011.

O2 Priority MomentsCommercial

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Portfolio

O2 Priority Moments

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Portfolio

1,3 M

Downloads

200 K

redemptions

No. 39 in App

Store

4 star rating

Top Vouchers

Domino’s Pizza

O2 Retail

Pizza Hut

Holiday Inn

Toni and Guy

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BAA HeathrowAirport Guide

Portfolio

Everything you need for an easy journey to and through Heathrow.

Live flight tracking.

Notifications of flight

status updates.

Interactive terminal

maps.

Travel planning

tools, security guide.

Shop and restaurant

listings and more.

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Reuters Portfolio

Currency Converter.

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Bloomberg Portfolio

Live Finance Data.

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Toyota YarisSee the new Toyota Yaris in all its glory.

Portfolio

View photos of the new Yaris.

View video on the Yaris in action.

Play Yaris game.

Share on Facebook.

Read all the stats you’d want to

know.

My DogSocial mobile platform for dog lovers.

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Portfolio

My Network: meet, connect, socialise, and share

with dog lovers

Share photos with other dog lovers

Out & About: dog friendly pubs, beaches, cafes,

hotels and other venues where your dog is

welcome too; travel tips and advice on tracking

and finding your lost dog

Directory: find dog care professionals near you

from over 25,000 names in 20 categories

Profile: calendar sync your dog care essentials,

all your dog’s vital stats in one place

Dog Care/Dr Dog: tips and suggestions on food,

health care and dog training

Advisor: Advice on choosing the right dog breed

Advice on tracking and finding your lost dog

Read tips on how to travel with your dog

European Directories

Yellow Pages in 8 countries.

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Portfolio

Mercedes GP Petronas

Client: Mercedes GP Petronas Team

Launched 2011

Challenge

To showcase the F1 team s racing

capabilities and Heros initially on HP

WebOS and later on Android, iPhone

and BB. The application includes racing

images and videos as well as a

community forum for team fans

Budget

55.000 euro for HP WebOS

Result

Live campaign

F1 Mobile App.

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Portfolio

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F1 Live TimingsLive Statistics from

Formula 1.

Portfolio

Client: FOM (F1)

Developed and launched in 2009

Challenge

Integrate directly with the F1 live timing server

which provides live stats for TV and web from

the F1 races around the world. The app had

to sync the data by the second exactly with

how it is displayed on the web but optimized

for a smaller screen.

Budget

80.000 euro over 4 months

Result

Over 300.000 downloads in 2009.

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Vodafone McLaren Mercedes F1“Build brand awareness and reach min 0.5m customers.”

Portfolio

Exclusive news and behind the scene interviews

with Lewis Hamilton, Heikki Kovalainen, the pit

crew and lots more.

Daily team news, Formula 1 news, real time race

information, results, championship standings and

new videos added throughout the season.

Delivered for Java and Widget.

Distributed via SMS, Web, Appstores and

Bluetooth.

Application launched in 10 territories.

Budget: 60.000 euro over 5 months

Result: Over 600.000 successful downloads.

Mango MNG for iPad & iPhone

Look, Style, Shop.

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Portfolio

300.000+ iPhone downloads first three months

For Mango and in collaboration with Vasava.

Features

Updates on collection and new releases

Peek previews on new arrivals

Browse the Mango collections

Mix & Match - Dress up a doll or yourself

by taking a picture of you then drag & drop

clothes onto your body.

You can rotate and resize the clothes

Share your image via email

Add items to wish list to save favorites

Exclusive discounts and promotions

Add items to shopping basket and buy

Store locator

Social sharing on Facebook or via email

Mango MNG for HP PalmPad

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Portfolio

Mango H.E.for iPad & iPhone

Look, Style, Shop.

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Portfolio

After the success of the Mango

MNG application, Vasava assigned

Golden Gekko to develop an

iPhone application also for the male

collection H.E.

Mango s HE app was launched on

28th of June 2010

Features

News on collection and brand

Early peek on novelties

Exclusive discounts and

promotions

via mobile coupons

Whish list to save favorite

Share on Facebook or via email

Store locator

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Malibu Island BowlingMobile game to promote Malibu’s Coconut and Melon.

Portfolio

Game launched and available in the USA and

Canadian AppStore with over 8M downloads

80% of users played multiplayer with a friend

promoting the game further

Features:

Malibu branded bowling game

User bowls against Malibu bottles

Modes for one and two players

Selection of the ball (coconut or melon)

Selection of game background (one of five)

Bacardi

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Portfolio

Johnny Walker

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Portfolio

Despicable Me

Features:

Story oitline

Trailer

Game based on the story of the movie

Scenery related to the movie and

recognizable from other channels

Characters included in the game

Zap A Minion promoting the movie Despiclable Me

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Portfolio

Despicable Me

iPad version.

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Portfolio

Bunnybeat

For HOP, the movie.

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Portfolio

For Eastern Universal Pictures Golden

Gekko developed the movie HOP, telling

the story of the teenage son of the Easter

Bunny who leaves home for Hollywood to

pursue his dream of becoming a drummer.

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PhotoboxEurope’s No.1 online photo service going mobile

Portfolio

Upload of photos from device to online Photobox

account

Add photos to albums and import photos from

online Albums

Share photos

Rich display of photos and slide show features.

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Build apps yourself. In a day or two.

Tino Mobile App Builder

Create your own mobile cookbook

Package content

Design

Build

Launch and market in just a few days for most

major platforms

Do it with Tino in just one day.

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Made with

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Our Approach.

App Development

App Development

Golden Gekko has been handling the challenges of mobile

fragmentation since our start in 2005. Java was the

dominant platform standard for mobile app development.

At the time mobile app development had already become

complex due to a myriad of device manufacturers and

platforms so we developed the GG Mobile App Framework

allowing us to support up to 95% of all smartphones and

feature phones globally.

Since then the platform landscape has evolved with iOS,

Android, Blackberry, Windows Phone 7, Meego, Bada and

WAC being large players creating great opportunities for

developers, but also even more fragmentation challenges.

The following slides shows a technical overview giving a

high level explanation how Golden Gekko’s App

Framework handles the fragmentation today in order to

make our development cost efficient and our applications

as fast and reliable as possible.

In mobile fragmentation is forever, deal with it.

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We level out platform capabilities.

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GG Tech

Each plaform has it’s own proprietary feature set and capabilities.

For flexibility, speed and reliability we build native apps extended

with our unique library containing 100+ components for leveling

these capabilities out. This means our customers can benefit from

utilising all technical possibilities in a cost efficient way.

Our Design Process

We encourage the process to be as collaborative as

possible .- You are experts in your business and we need

to learn from that expertise to incorporate

Step 1 is we present our proposed high level concept.

Steps 2, 3 and 4 are driven by our collaboration with you to

find the full solution to fulfill your objectives.

Explanation.

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High level

concept

Designs & Art

definition

Complete

Wireframes

Complete

designs

GG QA Phases

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GG Tech

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

Pre testing

Jira kick-off task

Test cases

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

Early testing

Jira smoke test

task

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Mature testing

Jira smoke test

task

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Acceptance

testing

Jira tasks

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Test lead writes

test cases

Maintenance

testing

Jira tasks

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

Jira tasks

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

process

input

activity

output

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Introduction.

App Store Distribution

Introduction

Generally the most efficient way of generating traffic to a mobile campaign is by exposing the campaign

through the mobile channel from the beginning. Click-through-rates from mobile banner advertising for normal

marketing campaigns is about 1-5% on mobile but for free applications such as the ones offered by Golden

Gekko click-through-rates have been 15-20% and in some cases above 50%. The click-through rates are also

in the same magnitude when using SMS to promote new services but the cost is higher and the risk of being

accused of spamming is also greater.

Another alternative is to tag along on existing communication channels and campaigns using TV, Web and

Magazines but conversion ratios are usually low and the ad-space could potentially be used even more

efficiently for other types of campaigns.

Finally the most impressive results seen to date have been based on a combination of PR and

appstore/community distribution. Most news channels still consider mobile marketing and applications exciting

and are happy to write about it as long as the service is useful to the consumers.

Insights about app distribution.

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Distribution

Our Offering

Golden Gekko (GG) distributes, seeds and promote

the client’s mobile application/s across various online

application stores and application directories

targeting the countries as agreed by the parties.

Additionally, the application distribution channels will

be monitored, managed and results will be reported

to the client throughout the campaign.

Golden Gekko manages the content, reviews,

ratings, etc across the application stores and

application directories. Copy and design is optimized

on an ongoing basis by GG.

We distribute apps on global app stores.

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Distribution

The Main App Stores

The list of app stores below shows some of the app stores we’re frequently using for global distribution.

Similar to the global ad networks we consider the complete list of distribution sources including local app stores to

be confidential.

Apple App Store - Mobile9 - http://www.mobile9.com

Google Android Market - https://market.android.com/apps/

Getjar - http://www.getjar.com

Mobango - http;//mobango.com

Nokia Ovi - http://www.ovi.com

Blackberry App World - www.blackberry.com/appworld

Vodafone - https://widget.vodafone.com/dev/

Mobilerated - http://www.mobilerated.com

Appia - http://www.appia.com/

Mobiles24.com - http://mobiles24.com

Golden Gekko is a trusted partner of the top 50 global app stores.

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Distribution

Key Deliverables

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Distribution

Planning................................................

Planning the campaign

including analyzing app stores

to be included, potential

download figures per

country, most cost efficient

paid for downloads and

providing a recommendation

Design................................................

Designing the appstore

information pages including

activation instructions, user

profiles, copy and graphics

together with the client and

get sign-off.

Implementation................................................

Uploading the app or links to

the app for each of the app

stores and directories

including copy, graphics,

specifying devices for each

version of the application and

setting up reporting. Create

initial reviews and ratings to

position the app.

Paid Distribution................................................

Set up the paid for targeted

campaigns (PPD) for Getjar

and Mobango to boost

downloads (Optional).

Evaluation................................................

Evaluate number of

downloads by country, device,

source and evaluate the

conversation rates for each

layer of the campaign.

Reporting................................................

Monthly reporting of number

of downloads per region per

distribution channel.

Golden Gekko will provide

recommendations on an

ongoing basis on how to

improve campaign

performance if required.

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Because together we are stronger

PARTNERSHIPS

Partnerships

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Distribution

MMA................................................

Regional member with active

involvement in both Sweden

& Spain.

Organize events & meetings

periodically that help to boost

the mobile marketing industry.

WAC................................................

Pioneers in implementing the

Operator In-App billing

system.

Close collaboration with WAC

in R&D projects.

Telefonica O2................................................

Partnership on internal

projects & app development

for Telefonica’s customers.

Shared office space in

Telefonica O2 London.

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