CASE STUDYGHD THE STUDY

PROJECTOVERVIEW

CLIENT

GHD

BRIEF

To showcase hair trends for the up-

coming season by creating an accom-

panying environment for the style.

THEOBJECTIVE

GHD’s aim was to style and showcase

autumn/winter hair trends for the

press.

GHD focused on 4 specific styles;

Teenage Kicks, Modern Minimalist, Prin-

cess Diaries and Ready for Battle.

The client wanted to create 4 indi-

vidual spaces to accompany each look

to provide a deeper immersion into the

style.

THESOLUTION

The Study’s white minimalist space

provided a perfect base for the crea-

tion of different environments.

The Space was effectively split up

into 4 unique areas linked only by the

minimalism of The Study. This clarity

between each space ensured a focus

on each individual environment and

the blank areas between each crea-

tion created the feel of entering a new

world.

RESULTS

The Event was a great success, with

a high number of Press in attend-

ance, providing the brand with a large

amount of exposure set to be pub-

lished in the Autumn.

Gift bags were handed out providing

people with a range of hairbrushes to

recreate the styles they had just seen.

The Study’s wireless inbuilt sound sys-

tem acted as a great backdrop for the

event.

PRESS

1 The High Fashion Site 2 I Feel Like I Dreamt It

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Market

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide