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@constantcontact#ccmobile
making the case for mobilebeyond text messages
© 2013
@constantcontact#ccmobile
6
/GhostPartner
#GhostLocal
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learn more
blogs.constantcontact.com/tag/mobile/
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@constantcontact#ccmobile
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129,000,000# of smartphones
owned in U.S. in 2012
comscore.com
29%of Americans
use only mobile devices to access the
internet.ondeviceresearch.com
91%of U.S. adults
own a cellphonetheatlantic.com
56%own a
smartphonePewinternet.org
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@constantcontact#ccmobile
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welcome #2
83%of our audiences use mobile devices to manage their personal lives
80%of adults 18-44 have
their smartphones with them
22 hoursa day
mediabistro.com
© 2013
@constantcontact#ccmobile
9
220,000,000!Google “small business mobile marketing”
GhostPartner.com
© 2013
@constantcontact#ccmobile
11
mobile responsivevs.
mobile friendly mobile friendly
technology
question
marketing +strategy
question
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@constantcontact#ccmobile
12
© 2013
@constantcontact#ccmobile
13
US smartphone subscriptions
expected to grow
+28% in 2013
Mary Meeker
GhostPartner.com
© 2013
@constantcontact#ccmobile
14
people look at mobile devices
150xper day
people look at smartphones
200xper day
Alan Moore, No Straight Lines
© 2013
@constantcontact#ccmobile
15
of Americans under 35 used a mobile device to make a donation.
40%
used a mobile device to browse non-profit websites and emails.
50%
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@constantcontact#ccmobile
16
75%used phone to get real-time,
location-based information
70%who ran a local search via mobile acted within one hour
90%of mobile searcheslead to an action
local search
PewInternet.org
searchengineland.com
CMO Council
GhostPartner.com
© 2013
@constantcontact#ccmobile
17GhostPartner.com
© 2013
@constantcontact#ccmobile
18GhostPartner.com
Duh!
© 2013
@constantcontact#ccmobile
19GhostPartner.com
© 2013
@constantcontact#ccmobile
20
Litm
us.c
om
44%of email is opened on a mobile device.
© 2013
@constantcontact#ccmobile
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Blue Hornet
80%of users delete
mobile email that doesn’t look good.
Blue Hornet
of users
unsubscribefrom email lists after
receiving mobile email that doesn’t look good.
30%
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@constantcontact#ccmobile
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© 2013
@constantcontact#ccmobile
23
66%of small businesses are using mobile for their business.
34%aren’t.
small businessuse of mobile
Constant Contact customer research
© 2013
@constantcontact#ccmobile
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34%aren’t.
• have no plans to adopt mobile in the future65%
• lack of customer demand 56%
• “mobile isn’t relevant to my industry or business” 28%
Constant Contact customer research
GhostPartner.com
© 2013
@constantcontact#ccmobile
25
Dorothy S. JonesApril 1, 1947 – April 5, 2013
Services
Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family.
© 2013
@constantcontact#ccmobile
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why not?
we’re a nonprofit…
not bestfor my
products…
cost is too high…
we’re regulated
by the government…
© 2013
@constantcontact#ccmobile
27
mobile for operations82%
calendar ortime management
74%
customercommunications
52%
GPS / mapping
44%
accounting orinvoicing
© 2013
@constantcontact#ccmobile
28GhostPartner.com
© 2013
@constantcontact#ccmobile
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YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT.
THEY DO.
Karen McGrane, author of Content Strategy for Mobile@karenmcgrane
“
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@constantcontact#ccmobile
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at the end of the day, it’s
about
success
© 2013
@constantcontact#ccmobile
31GhostPartner.com
© 2013
@constantcontact#ccmobile
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tip#1avoid
using too much text
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@constantcontact#ccmobile
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avoid multiple columns
tip#2
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@constantcontact#ccmobile
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tip#3
clear and easy calls to action
GhostPartner.com
© 2013
@constantcontact#ccmobile
35
avoidtiny
fonts
tip#4
9-point font, headlines don’t stand out
Minimum: 22-point headlines, 11-point body text, improved contrast
© 2013
@constantcontact#ccmobile
36
avoidtiny
fonts
tip#4
Better: 22-point headlines, 16-point body text
© 2013
@constantcontact#ccmobile
37
tip#5use
images carefully
@constantcontact#ccmobile
© 2013
@constantcontact#ccmobile
38
don’t ignore local
search
bonus
#1
GhostPartner.com
© 2013
@constantcontact#ccmobile
39
don’t ask customers or supporters to
turn their phones off!
bonus
#2
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@constantcontact#ccmobile
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camera on the phone to take shots in-store or with customers, social posts from businesses featuring images, etc. don’t
ignore mobile
tech
bonus
#3youtube.com
100 hoursof video uploaded
per minute
1.4 billion images
taken on mobile per dayNokia’s Vesa Jutila, at DigitalK 2012
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@constantcontact#ccmobile
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44%
© 2013
@constantcontact#ccmobile
42
© 2013
@constantcontact#ccmobile
43
less is more. focus – use less text
use a single column
clear and easy calls to action
no small fonts (test, test, test!)
use images carefully (don’t rely on them)
claim your listings: be found on local search!
let your customers use their phones
don’t ignore your phone (pics, video, social)
GhostPartner.com
© 2013
@constantcontact#ccmobile
44
next steps
have more questions? check out our answers to 10 of the most popular at the blog…(http://blogs.constantcontact.com/fresh-insights/10-mobile-marketing-questions)
if you’re ready to review your email template for mobile, call a coach today: 855-816-6508
want to learn more? try other live local seminars near you…constantcontact.com/local-learning/seminars.jsp
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Thursday March 13th, 9:30-11:30amChambrel Senior Center~~~~~~~~~~~~~~~~~~~~
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© 2013
@constantcontact#ccmobile
making the case for mobilebeyond text messages