Giancarlo AddarioCollaborative Research and IPR ManagementGlobal Research, Development and Quality Dept.

giancarlo.addario@barilla.com

≈ 8,300 Employees

ABOUT BARILLA

8.4 billion turnover

WE PROVIDE PEOPLE WITH QUALITY BRANDS & PRODUCTS DAILY

Every second

120Barilla Group’s products

are sold in the world !

BUILD THE FUTURE OF BARILLA’s BUSINESS within the adjacencies

NEW INGREDIENTS(algae, veg proteins, etc….)

NEW SERVICES/BUZMODELS

(food delivery,appliances….)

INTERACTION withCONSUMERS

(in store/online shoppingexperience, trust and

transparency…..)

BETTER NUTRITIONand

SUSTAINABILITY

SMARTPACKAGING

CUSTOMIZATION: GLUTEN FREE

IN HOUSE DEVELOPMENT,OUTSOURCED PRODUCTION

PERSONALIZATION: pasta 3D printing

CO-DEVELOPMENT with TNO (NL)A tool for pasta personalization(shapes, recipes) has been developedover a three years research projectwith the Dutch Research Institute

CO-DEVELOPMENT with WHIRLPOOL:CucinaBarilla consists of an advancedkitchen robot/oven and a range of kitsdeveloped and produced by Barilla,containing the ingredients to preparemany dishes including pasta, risotto,bread, pizza, focacce and cakes.

Each package is labeled with an RFIDcode: moving the label near the readeron the oven, the oven recognizes thekit and automatically adjusts its settings(water dosing, mixing, cooking)

SERVITIZATION: CUCINABARILLA

READY IN THREE SIMPLE STEPS

01- POUR INGREDIENTS 02-SCAN YOUR KIT 03- PREPARATION STARTS

NOT JUST AN OVENCucinaBarilla is a smart system that prepares for you many delicious dishes

SEE HOW IT WORKS >

READY in 3 SIMPLE STEPS

SUPPLY SUSTAINABILITY: granoduro.net

CO-DEVELOPMENT with STARTUP HORTA:granoduro.net® (durumwheat.net), is an interactive web-basedservice providing decision support (DSS), based on meteo andproduction forecast to reduce the use of fertilizers, and theenvironmental impact and to achieve higher protein content indurum wheat,

Crop environment

Air and soil

weeds, pests anddiseases

Database

Expert knowledge

Interpretation

Warning signal

Decision-makingAction

models

ARE BARILLA’s CHALLENGES YOUR CHALLENGES?

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