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The “Bright” Team’s SpecialistAmanda Hendrickson (Marketing and
Strategy)
Christy Fernholz “(Info Technology and Systems)
Tiffinee Bowen (Finance and General Admin)
Inspiration for Bright Boxes Is there a need? Business model: Why B2C rather
than C2C or B2B
Signature Products: The Bright BoxBright Box, Campus Spirit contents:
Bright Box Gift Tag with Personal MessageCampus Logo Sticker Water BottleCracker JacksSchool Color BandanaCheese CrackersGlow StickRice Krispies TreatsTootsie PopsM&MsSpirit Quote Card SkittlesCampus Logo Stress ToyLaundry Card
• Other Bright Box Care Packages:• Birthday Box• Finals Box• Specialty (Religious) Boxes• Christmas, Easter, Chanukah,
Chinese New Year, Nowruz• Graduation Box• Freshman Survival Box• Get Well Soon Box• Career Box
• Calendar service
Is always open for business Global reach, can shop from any where Store “signage” can be updated quickly and
frequently Richness of the informational content. Cost savings from:
The lack of retail space rentMinimal facility maintenanceFewer employees needed
InfrastructureInfrastructure CustomerCustomer
Core Capabilities:
E-CommerceCare PackageUniversity PopWarehouseDelivery
Cost Structure:Relevant yet low cost items + flat rate postage.
Partner Network:UniversitiesSuppliersStudent Groups
Value Configuration:Local relevanceFast delivery
Product & Service:
Specialty Care package
“Bright Box”sold by
Giftpac.com
Customer Relationship:Calendar Profile
Distribution Channel:Website WarehouseFlat rate mail
Revenue
Target Customer:
Moms of California University students with household income above national av.
OfferOffer
Parents of California University Students National and Global Mean income level and above White/Asian MOMs Religious Holidays
1. Keep it simple2. Offer relationship with the brand3. Recognize her needs: time off, balance, family
time4. Avoid celebrity reps5. Offer opportunities to touch, see, or feel
product6. Provide ways to enrich her child’s life7. Include an online component8. Reward her for her loyalty9. Recognize she is more than a mom10. Help her be “The Best Mom”
Targeted marketing to Niche Segment
Ensure high ranking on Google for Web searches (on-line component)
Strong Campus Presence on Strategic Days
Marketing and partnership opportunities with each University, Alumni Organizations
Targeted marketing to Niche Segment
Tabling on campus for prospect email list drive
Marketing to parents of high school graduates
Marketing to Campus religious support groups
Marketing to Major Churches
Loyalty Component Discounts for purchasing several
packagesThree care packages for a
discounted priceOr a $5 off coupon towards the
next purchase Reward factors
Kids can log on and send a “You are the Best” digital thank you card
% of proceeds go back to University
PHASE 2 2011 PHASE 3 2012
211,874.88 (loan amount = 200,000 for Q1’10 and Q2’10 CoGS and OPEX/ rate = 5.5/ terms = 2 years)
Cash Flow 35% of Net Income (YR 2010 = 34,505.51/ YR 2011= 69,996.89/ YR = 2012 124,219.83)
Calculated Discounted Payback Period = 2.98
DISCOUNTED PAYBACK METHODCUTOFF PAYBACK PERIOD = 3YRS
Hosted on Syseva Corp’s web server SiteServer data centerLow CostVirtual host not a dedicated server
Service level agreement with SiteServer includes 1Mbps99.9% availability1 IP addressBurstable bandwidth
Features of the serverRAID 12.6GHz quad-core CPURedundant power supplies Redundant Ethernet connections
Google Apps SSL
Constant Contact (CRM)
Pre-written survey templates Option to create your
own survey
Provide links to include in your emails, website, or newsletters that direct customers to your survey
Reports that summarize your survey’s results
Email marketing Customizable
templates
Support in building, managing and growing our permission-based mailing list
97% delivery rate by offering content
Email tracking
Linux server
MySQL database
Apache web server
Drupal’s shopping cartManage inventory Process Credit CardsManage Customer Service
Drupal offersA flexible feature rich frameworkBuilt-in functionalityAdd-on modulesA large support community
http://giftpac.syseva.com
The information collected isUsed to facilitate purchasesShared w/companies involved in processing an
orderUsed to provide updates about an orderUsed to send notices about promotions
We may contact recipients of orders by email or phone regardingOrder detailsPromotional deals
Cookies will be used to track visits to our web site
IP addresses will be collected to Gather demographic
information Monitor the level of
activity on our site
Modifications to the privacy policy will be posted 10 days before they go into effect
Primary measurement of success will be the number of orders placed
MonitorNumber of unique visitorsNumber of abandoned shopping
cartsNumber of customer
complaints/dissatisfactionsNumber of repeat customers
The “Bright” Team Specialist Thanks You!