CPG Challenge Sale

2013 Digital Advertising Seminar for CPG and Retail

Shopping Insights Holiday Hurdles Retail & CPG SolutionsAs we close in on Q4, we begin to see an uptick in both spending and purchasing across the retail and CPG verticals within digital advertising. From Thanksgiving to Black Friday into Cyber Monday, consumers are converting online and spending at a higher rate.

During this webinar I will review some key research findings from 2012s holiday season that will shed some light on what to expect this year. We will also be reviewing our Q4 holiday benchmarks to help our clients gauge their performance as we close out the year

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Shopping insights Q4 is the shopping season. Small window for opportunity. Mobile is the new consumer tool.2

The shopping seasonIn 2012, online sales increased 30.3% over 2011, that number is growing YoY. eCommerce power days like Cyber Monday (Nov. 26) and Free Shipping Day (Dec 17) are the fastest growing shopping days of the holiday season.From November 1st until December 1st is the largest shopping period of the season.

Moving from stores to online

Online sales increasing

Small window of opportunity

Black Friday Weekend is the peak of the consumer shopping season

Facts/..

eMarketer expects more than one-fifth (23.7%) of the $262.3 billion in US retail ecommerce sales forecast for all of 2013 to occur in those two months.

Consumer Spending Increases: Online sales increased 30.3% over 2011

Highest ecommerce conversion rates out of any day over the Black Friday weekend.

3Cyber Monday.Cyber Monday is the largest day for Ecommerce spending with almost $1.5 billion in 2012. Mobile commerce in general has increased 96% from 2011-2012.

Cyber Monday is not new news

Need to understand just how big

Limited time for exposure

Reaching consumers on all formats

Tailoring your ads for cyber Monday

Facts::: Cyber Monday is the largest day for Ecommerce spending with almost $1.5 billion in 2012. Online spending rose 17% from 2011-2012. Mobile commerce has increased 96% from 2011-2012=On Cyber Monday in 2012, more than 18% of consumers used a mobile device to visit a retailer's site, an increase of more than 70% over 2011.

4Mobile users are purchasing. Mobile sales reached close to 13%, in 2012, an increase of more than 96%. As of March 2013, tablet traffic surpassed phones as the driver of mobile traffic to retail sites.

Consumers look to mobile

Need familiar and clean experience

Extension of their browsing behavior.

With them in stores while watching tv

Facts:::In 2012, 82% of Smartphone users researched or browsed for products while holiday shopping. Mobile sales reached close to 13% , an increase of more than 96 % over 2011. The iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7% of online shopping. In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites, with more than 10% of site visits and the highest conversion rate (4.4%) of mobile devices.

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Holiday hurdlesSome additional points to be aware of/look out for

Be prepared that the following might make you uncomfortable.

6Mobile campaigns for every device consumers use requires extensive planning and development of multiple ads and formats to run correctly which all require time and money.

Connecting with multi device consumers. As we saw in the previous stats consumers are using mobile

Using to shop, compare, search, and socialize

Issues are within the technology

One ad can be running on 2 different operating systems, 3 different browsers with varying browser version all with different specifications

Not to mention which device they are viewing it on which also have unique and complicated requirements.

All of these different variables can require different modification, planning, and development to run correctly which all require time and money.

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Building for every platform is very expensive, HTML5 development typically costs 20% more than Standard Flash, and Social marketing has strict guidelines that can delay campaign launches.

The higher costs of multi-screen development. The cost to build in each platform is very expensive.

HTML5 resources typically cost upwards of 20% more than Flash.

Social has strict limitations and requires complex development especially within rich media and Facebook.

In-Stream video is powerful, but complicated. Timing is often the greater concern due to video production/rendering times and multitude of publisher specs.8Therefore, competition is going to be more of a threat this year, you have a limited window to reach consumers and need to get in front of user while they are browsing.

Consumers are not going to spend more this year.

A July 2013 study states that most consumers plan to spend the same as last year

Increased competition online from other advertisers and showrooming

Limited window to reach users (black Friday weekend/cyber monday)

Getting products in front of users while they browse

9How do you hurdle the competition given multi-screen development costs, multiple vendors, fragmented reporting and unfamiliar technologies?

Time is limitedare you ready for the challenges?

You have limited amount of time in Q4 during two month period

Building a multi channel brand within digital

Working with multiple partners, publishers, and technologies

Making your campaign count and lead to sales/conversions

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2013 Retailer SolutionsSome additional points to be aware of/look out for

Be prepared that the following might make you uncomfortable.

11 Is your strategy scalable and flexible across channels?Do your partners understand mobile and the resources to build?How can data and vendor relationships enhance your creative? Are you leveraging social within your holiday campaign?Find smarter partners.

The devil really is in the details for digital

You are now thinking about how to get your brand and products to the right users in the right way

Need a strategy that is scalable and flexible across multichannel.

Are you working with partners who understands mobile and have adequate HTML5 resources and technology?

Have you thought about data and how it can be used as well as the vendor relationships required to enhance your creative?

Do you have a way to utilize twitter, pinterest, instagram and even Facebook within your holiday campaign.

Do you have partners to help repurpose content across the digital video ecosystem?

Do they understand the different codecs, screen resolutions, aspect ratios and player sizes.

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Shorten the path to consumer purchase.

Leverage digital and its unique ability to connect with user engagement by offering targeted content, product features and links to drive consumers closer to the point of purchase online.

Dont limit yourself or your strategy to flash

Get the user closer to the point of purchase

Include product features and links to drive the user closer to the point of purchase online.

Include relevant pricing information, product imagery, info, and links to drive the user to the retailers website.

Interactive product categories allow for a personal touch when targeting users

An easy way to navigate through multiple product sets to create an endless aisle of products.

Use location or demographic data to target specific product pricing, store locations, and offers to users.

This example takes the look and feel of an online or print circular and transforms it into an interactive product showcase.

It drives users directly to the products they want to purchase.13Preview Black Friday and Cyber Monday deals, sign up for exclusives, promote online only exclusive like free shipping, BOGO offers, and special coupons.

Leverage ads to promote deals & online exclusives.

Ads that utilize products and services at the center of design.

Including black Friday deals and promotions like free shipping

Using videos price and product descriptions to highlight product and features.

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Keep users engaged!

Higher interaction rates yield higher brand recognition. Effective creative lets users set reminders, make lists, compare products, and email item of interest to themselves and others, all while you collect valuable data.Keep the user in the ad

Higher interaction leads to higher brand recognition

Guide the user through the shopping experience.

Include interactive elements as well as features that collect user data.

Continually education and inform your consumers while you learn about them.

15Our Q4 Benchmarks show a focus on interaction rate versus CTR. Users want to engage with brands and learn more.

Rethink your holiday season KPIs.Rethink your KPIs for the Holiday Season

Our internal Q4 Benchmarks show a focus on Interaction rate versus CTR

Users want to engage with brands and learn more

Changing your campaign goals and KPIs will inherently change your design and strategy.

Lets look at some examples of what we were talking about.

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For our retail clients we have chosen creative examples that engage the user.

Rich media units that expand and offer user generated content, games, and interactive features that keeps the user in the ad unit longer. Again highlighting specific products with the use of an image gallery and product feed, as well as local information that promotes in store as well as online purchasing.

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For our retail clients we have chosen creative examples that engage the user.

Rich media units that expand and offer user generated content, games, and interactive features that keeps the user in the ad unit longer. Again highlighting specific products with the use of an image gallery and product feed, as well as local information that promotes in store as well as online purchasing.

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For our retail clients we have chosen creative examples that engage the user.

Rich media units that expand and offer user generated content, games, and interactive features that keeps the user in the ad unit longer. Again highlighting specific products with the use of an image gallery and product feed, as well as local information that promotes in store as well as online purchasing.

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For our retail clients we have chosen creative examples that engage the user.

Rich media units that expand and offer user generated content, games, and interactive features that keeps the user in the ad unit longer. Again highlighting specific products with the use of an image gallery and product feed, as well as local information that promotes in store as well as online purchasing.

20How about a partner with the right tools, fast turn around times, pre-defined specs, rich and engaging experiences, scalability and full-service support.

What should put on your Holiday Wish List?

A partner that can has the tools, resources, and technology to get you to market faster

Working with predefined specifications to control the development process and create predictability

Quickly convert standard flash or flash advanced into rich media to increase your k weight and track-able metrics

Utilize rich and engaging features to drive interaction and brand recognition.

Build scalable solutions for media and creative across multi-channel

Work with a full service partner who can help you along the way and pushes innovation.

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The only turn-key solution for clients utilizing rich media, built from a menu of rich and engaging features such as product carousels, local store mapping and data collection.

PointRolls Holiday Solution

In light of the holiday season and understanding the challenges that advertisers face.

PointRoll has created a turn key solution for clients utilizing our rich media technology.

Including a menu of rich and engaging features such as product carousel, local store mapping and data collection.

Gets brands closer to the consumer, create a conversation outside of the ad, and track everything.

No production costs discounted CPM structure.

Choose up to three features:

Image gallery/product carousel In-banner video MP3 audio download/stream Calendar Reminder Store locator or map* Up to two social clicks Email reminder* Email a friend* Subscribe to a newsletter or data collect* 22For a limited time, we are offering special pricing and incentives across video, mobile, tablet and rich media.

Leverage every screen, with special incentives.

Understanding the mutli-channel brand is essential especially for Q4

We are also offering pricing incentives across video mobile, tablet, and rich media.

Contact your PointRoll representative on how to learn more23

Happy HolidaysThat was a lot of data

Want to inform and educate our clients

Some things to look out for moving into Q4

Its clear that Within that short time period you will need to deliver a rich and engaging multi-channel brand to targeted shoppers that can deliver purchase power directly within the ad.

This will involve multiple teams with many deliverables and costs to you that can impact your campaign delivery.

Just be sure you are working with the right people that can educate and move you forward

Thank you all again for attending PointRolls Q4 Holiday Webinar. All of the data, benchmarks, and creative examples are available in our interactive Holiday PDF Package. For more information on our promotional packages or incentives please contact your PointRoll sales representative. I will now take the remaining time to answer any questions you may have.

Thank You

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