02

These Brand Guide l ines work as a co l lect ion of

ru les , s tandards , typefaces , co lors and t ips for

the appl icat ion of the Gig i Brooks brand, logo,

and v i sua l s ty le .

BRANDING GUIDELINES +GRAPHIC STANDARDS

03

04

To become a recognizab le brand requires

d i l igent and consc ious effort , and a cons i stent

approach to a l l communicat ion. Th is i s based

on the understanding that every v i sua l

cho ice in advert i s ing, co l latera l and more i s a

communicat ive effort that speaks about the

Gig i Brooks brand.

Del iver ing a cons i stent Gig i Brooks brand

message wi l l re inforce both strategy and

persona l i ty, creat ing an impact that w i l l boost

the Gig i Brooks brand exponent ia l ly.

BRANDING GUIDELINES +GRAPHIC STANDARDS

05

Table

of C

ontent

s

TONAL FILTERWHAT IT IS + NOTVALUE PROPOSITION

MASTER LOGOCOLOR PALET TES + T YPEFACESCRESTS + PL AQUESSUPPLEMENTAL ELEMENTSARROWS + PAT TERNS

091012

1519253545

GLOBAL

CL ASSIC

PL AYFUL

QUALIT Y

UNFORGET TABLE

LUXURIOUS

EXCEPTIONAL

TIMELESS

LOYAL

SOPHISTICATED

WARM

EVOCATIVE

EXPERIENCE

TONAL FILTER

09

WHAT IT IS

ELEGANT

CL ASSIC

WARM AND PL AYFUL

UNFORGET TABLE

REBELLIOUS

GLOBALLY APPEALING

IMAGINATIVE

SENSE MEMORY- EVOCATIVE

UNIQUE

CHARMING WITH AN EDGE

TIMELESS

10

WHAT IT IS NOT

FORGET TABLE

ORDINARY AND PL AIN

TWEE- SICKENINGLY SWEET

TASTELESS OR TACKY

LIMITED

COLD OR HARD

PRIMARY BRIGHT COLORFUL

COOKIE CUT TER

AN IMITATOR

BORING

11

12

FUSING BRITISH CHARM AND WEST COAST LUXE,

GIGI BROOKS COMBINES THE BEST OF LONDON AND BEVERLY HILLS

INTO A ONE-OF-A-KIND LUXURY RETAIL EXPERIENCE FOR CHILDREN,

OFFERING EVERY THING FROM BESPOKE FURNITURE AND INTERIOR

DESIGN TO UNIQUE TOYS AND GIFTS.

13

MASTER LOGO

The Gig i Brooks Master Logo i s des igned to

evoke a t imeless qua l i ty making i t appropr iate

for i t s categor y but more important ly,

d i st inct ive and memorable overa l l .

16

MASTER LOGO

The Gig i Brooks logo, cons i st ing of the wordmark

pa i red with the crown and geographic s ign i f iers ,

i s the centra l v i sua l dev ice of the Gig i Brooks

brand ident i ty.

Th is Master Logo must a lways be reproduced

in i t s complete , unmodif ied form with a l l three

components intact [wordmark, crown, and

geographic s ign i f iers] . Th is pract ice i s important

to ensure v i sua l integr i ty and cons istency.

Th is logo should be used whenever poss ib le .

17

COLOR PALET TES + T YPEFACES

Typography i s key to br ing ing a brand to

l i fe . It def ines the brand vo ice and appears

cons istent ly across a l l messag ing and

communicat ion.

Color i s a s trong and important a id to

estab l i sh ing the Gig i Brooks v i sua l rea lm. It

i s part icu lar ly advantageous for a brand to

cons istent ly “own” and “apply” i t s pr inc ipa l

co lors to prov ide recognit ion cues that

enhance the wordmark and logo.

A a B b C c

T YPEFACE No. ONE | YOUNG GALL ANT

A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( )

20

A B C

T YPEFACE No. TWO | AW CONQUEROR SL AB

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( )

21

GIGI MILK BLUE GIGI MILK PINK

RGB | 186 / 210 / 215HEX | BAD507CMYK | 26.28 / 6 .35 / 13 .1 / 0

RGB | 243 / 222 / 221HEX | F3DEDDCMYK | 3 / 13 / 8 / 0

22

GIGI FOG GRAY GIGI WARM IVORY

RGB | 153 / 153 / 153HEX | 999999CMYK | 43 / 35 / 35 / 1

RGB | 249 / 249 / 229HEX | F9F1E5CMYK | 2 / 4 / 9 / 0

23

CRESTS + PL AQUES

The Gig i Brooks crests and p laques are

propr ietar y branded e lements crafted from

key e lements of the master logo, inc luding

the GB in i t ia l s , crown and locat ion s ign if iers .

These e lements can be used in tandem with

or as an a l ternat ive to the master logo, as

a branded stamp to further br ing the Gig i

Brooks wor ld to l i fe .

Each icon and crest comes in three co lors :

Gig i Mi lk Blue for boys , Gig i Mi lk Pink for

g i r l s , and Gig i Fog Gray as a neutra l opt ion.

CREST- GIGI FOG GRAY- GENDER NEUTRAL

CREST- GIGI MILK BLUE- BOY

CREST- GIGI MILK PINK- GIRL

01

02

03

26

CRESTGIGI FOG GRAY - GENDER NEUTRAL

01

27

CRESTGIGI MILK BLUE - BOY

02

28

CRESTGIGI MILK PINK - GIRL

03

29

CREST- GIGI FOG GRAY- GENDER NEUTRAL

CREST- GIGI MILK BLUE- BOY

CREST- GIGI MILK PINK- GIRL

01

02

03

30

PL AQUEGIGI FOG GRAY - GENDER NEUTRAL

01

31

PL AQUEGIGI MILK BLUE - BOY

02

32

PL AQUEGIGI MILK PINK - GIRL

03

33

SUPPLEMENTAL ELEMENTS

Supplementa l e lements are s imple decorat ive

icons that compl iment the Gig i Brooks brand.

Whi le each of these des igns can l ive on the ir

own, these e lements should never rep lace the

Gig i Brooks Master Logo, Crest , or Plaque.

These e lements can be used for an array of

purposes inc luding st ickers , hang tags , labe ls ,

and g i ft boxes .

STANDALONE MONOGRAM

MONOGRAM WITH CROWN

CROWN + BOW

01

02

03

36

STANDALONE MONOGRAM

01

37

MONOGRAM WITH CROWN

02

38

CROWN + BOW

03

39

QUADRANT ELEMENT - CROWN- MONOGRAM LET TERS- BOW- CROSSED ARROWS

AXIS ELEMENT- BOW- CROSSED ARROWS

SINGLE ELEMENT- BOW- SINGLE ARROW

01

02

03

40

QUADRANT ELEMENT CROWN - MONOGRAM LET TERS - BOW - CROSSED ARROWS

01

41

AXIS ELEMENT BOW - CROSSED ARROWS

02

42

SINGLE ELEMENT BOW - SINGLE ARROWS

03

43

SUPPLEMENTAL PAT TERNS

The arrows and patterns are propr ietar y Gig i

Brooks e lements for use on t i ssue paper,

shopping bags , and on the back of rece ipts or

stat ioner y.

As the most rudimentar y v i sua l dev ice in the

Gig i Brooks brand ident i ty, these arrows as a

supplement to any other Gig i Brooks branding

e lements .

COMPLEX ARROWS

CROSSED ARROWS

SINGLE ARROW

01

02

03

46

ARROW PAT TERN

01

47

NSG / SWAT

73 Spr ing Street Su i te # 302

New York, NY 10012

212.257.1726

ART DIRECTOR | CHIA SCHMITZ

c.schmitz@nsgswat .com

EXECUTIVE PRODUCER | MICHELLE MORAN

m.moran@nsgswat .com