A.S.G.K. TEJA DVC-28

• Founded by – King Camp Gillette in 1901• Owned by – Procter & Gamble (P&G)• Previous owner – The Gillette Company• Marketing – Worldwide• Country – India, United States• Industry –Fashion & Personal care• Slogan –“The Best A Man Can Get”

PRODUCTS Personal & Oral Hygiene Razors Shaving Gels Deodorants Body Wash Skin Care Hair Care

BRAND HIGHLIGHTSFirst in INDIA to introduce gel in tubes.Running since 110 years (1901-2011).Global Leader in male Toiletries products.Over 1 Billion men start their day with

Gillette.Manufacturing operations located in 23

countries.Distribution in 200+ countries.

Three Core BusinessesGillette is the undisputed global leader in:

Grooming

Portable Power

Oral Care

                                                                                                                                              

GroomingProducts

Razors & Blades

Portable power

Oral Care

Batteries Tooth Brush

BLADES & RAZORS SEGMENT

DisposableRazors

ShavingSystems

ReplacementBlades

Blades &Razors

ElectricShavers

Shaving Products

Pre-Shave Post-Shave Deodorants

Toiletries

GroomingMale & Female

BRAND AMBASSDORS*Tiger Woods * Roger Federer

American Golfer Model, Actor

BRAND AMBASSDORS

Football player Indian model, Actor

*David Beckham * Arjun Ram pal(2011)

Promotional ActivitiesGillette India Limited tie up with Rediff-on-

the-net e-commerce to market its product.Tie up with the ZAPAK for the India Gaming

Championship 2009 for Mach3 turbo promotion.

Endorsed by eminent sports personalitiesUsed sports as a major promotional vehicles

Gillette Venus EscalatorJanuary 2011

an oversized

female legwith the Goal of

sayingThe smooth Benefit ofGillette Venus

Gillette Holding

Print Ads (old)

CAMPAIGNS

“The Best A Man Can Get’’ Campaign 2004

 strong, product-focused campaign for MACH3Turbo and other male shaving products.

Successfully promoted campaign & increased 15% sales for the year.

“Bend it with Beckham” Campaign April, May 2005

largest consumer promotion campaign for Gillette across the Middle East, Africa and Europe

achieved impressive business results

20% increase in volume sales through April and May 2005 across the three premium Gillette products. 

“Gillette Razor Zamboni Ad” CampaignApril 2009

Gillette razors attached toZamboni Ice Resurfacer machinesseeming the razorswere giving a Smoother shaveto the ice.

“The Moment” Campaign 2009-11

It’s a Global Brand marketing campaign

modernized version of “The Best A Man Can Get,”

campaign .

Featured with Sports stars namely Tiger Woods, Roger Federer and Derek Jeter  in Ads & Promotions.

Competitive Brands PalmoliveOld SpiceHindustan Lever LimitedGodrejAxeDettol

Television Sponsored ProgramsDrafted 3Gillette Soccer SaturdayFast Cars and Superstars

COMPANY SWOT ANALYSISStrengths

Threats

Weaknesses

Opportunities

Market LeaderStrong Brand ImageAggressive AdvertisingQuality & InnovationPortfolio Range

Long Development CyclesRelatively Static Market GrowthHigh costs of productsExpensive Brand Maintenance

Consumer BrandDemand for High QualityNew Production - TechnologyExpansion of Production& Distribution

New CompetitorsIncreasing Buyer PowerGrowth in SubstitutesElectric shaving technologyEconomic Downturn

Reason for choosing As I use Gillette for my personal

HygieneHYPOTHESISGILLETTE is the most renowned brand in Shaving Product Market In India

CONCLUSIONGILLETTE remain as the market leader of Grooming sector products for the future.

THANK YOU