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OPPORTUNITY: Drive Awareness and Purchase Consideration within the African American community during Father’s Day for the new Gillette Fusion ProGlide Sensitive razor & showcase Gillette as a trustworthy and relevant brand. GILLETTE SOLUTION: Created the Gillette Barbershop Tour - An integrated consumer engagement campaign traveling to barbershops in Atlanta. A custom branded experience brought to 20 different barbershops over two weekends culminating with a Fathers Day event. CASE STUDY Strategy: Brand Awareness / Purchase Consideration | Category: Retail Consumer
