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December 18, 2009 Presented to: Stephen T. Hurley International Marketing Management Presented by: Fabian Ochoa Samuel Adams Cohort MBA Candidate HULT Int’l Business School
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December 18, 2009
Presented to:Stephen T. Hurley
International Marketing Management
Presented by:Fabian Ochoa
Samuel Adams Cohort
MBA CandidateHULT Int’l Business School
PricePrice
QualityQuality
TatraTatraSuperSuper NacetNacet BagusBagus
PricePrice
TatraTatraSuperSuper NacetNacet
QualityQuality
Activity Investment
Step 1: Decreasing Price $ 0
Step 2: Implement New advertisment campaign* $ 230,000
Step 3: Implement Go to market strategy (training, distribution) $ 100,000
Step 4: Reduce promotion strategies ($ 191,667)
TOTAL (by the end of the year)$ 138,333
* 1% of 2005 total revenues
Fabian OchoaFabian Ochoa
MBA Candidate 2010MBA Candidate 2010Samuel Adams Cohort
Hult International Business [email protected]+1 (617) 412-5655
http://www.linkedin.com/in/fabianochoa
