Date post: | 12-Jan-2017 |
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Welcome To Our Presentation
Gillette Razor
PREPARED by
Red lodz
{More than 1 billion men
across the world start their day with Gillette
The company established by King Camp Gillette on 28 September 1901 in Boston.
Initially it was American Safety Razor Company. The invention of Razor was patented in 1904. 1905 Develops new markets by opening London
Offices. In 1952, its name changed to The Gillette Company. Now it is called as Gillette India Ltd.
All About Gillette
1973 Net Sales exceed $1Billion.1980 Net Sales exceed $2 Billion.Sold off to P&G in 2005 for $57 billionLaunched various innovative products to capture the
Indian AudienceMarket leader in premium shaving care segmentGood reputation for delivering high quality, value
added products
First in INDIA to introduce gel in tubes. Running since 113 years (1901-2014). Global Leader in premium shaving care segment Over 1 Billion men start their day with Gillette. Manufacturing operations located in 23
countries. Distribution in 200+ countries.
BRAND HIGHLIGHTS
NORTHAMERICA
SOUTHAMERICA
UKEUROPE
AFRICA
ASIA
AUSTRALIA
GILLETTE WORLDWIDE MANUFACTURING SUBSIDIARIES
GILLETTE PRODUCTS
Gillette Presto, a product designed to upgrade consumers who still use double-edge blades, with a product priced atRs18, and with refills priced at Rs5 which lasts up to 5 shaves. With the company pursuing a volume-led growth strategy, its advertising and promotion expenditure can be expected to continue growing at high levels. And, even as sales growth may continue to surprise on the upside, profit can be expected to lag for some time to come.
Price Strategy
Strong distribution strategies played a prominent role in the robust growth, as a result of which Gillette brand has managed to tap both the “premium” and the “value-for-money” consumers – Sharat Verma, Marketing manager of Gillette India
The lower-value products, followed the company’s realisation that while “new and improved” is still good, “lower price” works better in these tough times
MARKETING
BRANDINGUmbrella Branding
{
PROMOTIONS AND ADVERTISEMENTS
Md.Jahurul Islam Khan12131101155
Frequency
Alternate daysEvery 3-4 daysTwice a weekOnce a weekOnce in 2 weeks
HOW OFTEN DO YOU SHAVE?
Gillette Dynamite Topaz 7'o clock05
101520253035404550
GilletteDynamiteTopaz7'o clock
TRADITIONAL RAZOR
WHICH DISPOSABLE RAZOR DO YOU PREFER? Preference
Gillette GuardSuper MaxPrestoDynamite
Mach 3 Mach 3 plus Vector plus Fusion0
5
10
15
20
25
WHICH REPLACEMENT CARTRIDGES DO YOU USE?
YESNO
DO YOU USE AN ELECTRIC SHAVER?
Nivea Old Spice Gillette Park Avenue
0%
10%
20%
30%
40%
50%
60%
WHICH SHAVING CREAM/SHAVING FOAM/SHAVING GEL DO YOU USE?
AvailibilityPriceEasy To UseSafetyQualityQuick
PREFERENCE ON THE BASIS OF?
Some Other BrandSame Brand
IF THE FIRST PREFERENCE IS NOT AVAILABLE,WHAT WOULD YOU BUY?
Shift To Other Brand
Still Buy Same0
102030405060708090
IF THE PRICE OF YOUR PREFERRED BRAND INCREASES, WHAT WOULD YOU DO?
55%
11%
15%
24%
Sales
GilletteAxeSupermaxothers
DISTRIBUTION OF SALES
Fusion Mach 3 turbo
Presto0
1
2
3
4
5
6
SALES
SALES GRAPH OF GILLETTE PRODUCTS
PRICE AND QUALITY OF THE PRODUCTSAlmost all the sellers surveyed feel that the Gillette products are premium in quality.
The company offers products for middle as well as higher income groups.
Gillette constantly strives to provide convenience and better quality to its consumers
The products are priced as per its quality. Though a little expensive, the price is worth the quality
Attractive advertisements and sponsoring events one of the key reasons for higher sales.
STOCK OF THE PRODUCTS IN THE SHOPS
The products are easily available.
Efficient follow-up by the distributors in the retail shops.
Very rarely there occurs a shortage.
Gillette recently adopted D.C system for its modern trade. This has lead to better availability in the super markets.
COMPLAINTS AND SUGGESSTIONSHardly any complaints from the end-users.
Minimal instances of the products procured from the distributors being defective. However, defects occurring during transportation can be neglected.
The company must allow credit duration of a week.
Better margins expected from the company. Shouldn’t merely be a ‘A SOCIAL SERVICE’ act by the retailers. Competitors offer 10-15% extra margin than Gillette.
Blades more expensive than razors. Reduction in blade prices will help considerably in increasing the market share.
Thanks All