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CASE STUDY BRINGING THE

HONDAJETTO MARKET

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3GilmoreGroup believes that the opportunity to differentiate an aircraft fromthe rest of the market is rooted in giving the in-flight experience a top priority. Though performance will always be a crucial factor in the aircraft purchase decision, the touch points in the cabin and cockpit are what the customers will feel every time they board their aircraft. We specialize in helping companies optimize that experience.

Jets are engineered to fly,but they are designed to fly people.

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Customer Understandingand Strategy

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Preliminary Studies, Models and Human Factors

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Design Development

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Engineering andDocumentation

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Mock-up Fabrication

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Exhibit Managementand Concepts

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Final Results

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computer rendering of interior schematic

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presentation to client cargo spatial analysismission: owner/operator chart

CUSTOMERUNDERSTANDINGAND STRATEGY

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cargo spatial analysis detailed aircraft mock-up timeline

In order to assure the end design will be successful, the first step is to have an understanding of our customer’s needs. We utilize tools such as “customer decision trees,” to analyze the customer experience. We use timelines that map their journey from the time they board to deplaning. We also analyze the number and types of passengers and the items that they will typically need to bring on board for their various mission styles.

In this phase, we also put together a detailed timeline of the program including fabrication of the mock-up.

10 PRELIMINARYSTUDIES,MODELS ANDHUMAN FACTORS

full size aircraft mock-up in our studio detail of cockpithuman factors study

11Once we have defined the customer parameters we execute through a detailed analysis of functional and human factor requirements. We create full size mock-ups to optimize the design of the interior. We study different spatial configurations through prototypes to define the optimum balance between passenger comfort, convenience, and spatial requirements.

Prototyping proves invaluable both to the design staff and the client to visually understand the design challenges of the interior.

detail of cockpit detail of seat and table

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clay study model of a side ledge in our studio

14 DESIGN DEVELOPMENT

cabin sketch exploration of materials rendered plan of shuttle configuration

15Our aesthetic process begins by defining a visual vocabulary that will be both relevant and inspiring. We look to the latest materials, processes and styling for inspirations. In the HondaJet, every interior element and individual components were developed from a “blank sheet of paper”. We work through our ideas by working with hand drawings, study models, computer renderings, and careful material and finish selection.

rendered plan of shuttle configuration interior cabin rendering

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18 ENGINEERING ANDDOCUMENTATION

presentation to client mission: owner/operator chart schematic detail

19The final documentation package was done using the Dassault’s CATIA software to assure accuracy for the mock-up and maximize compatibility with Honda in the future. The entire interior was engineered and documented using CATIA, which enabled output in a number of formats necessary for various vendors while still maintaining the accuracy to integrate with Honda’s engineering team.

schematic detail starboard elevation

20 MOCK-UP FABRICATION

production materials mock-up fabrication3D study of seat contour

21The realistic full size NBAA mock-up was created utilizing an outer shell fabricated from production molds. It was important that all interface elements such as switches, cabinets, tables, and seats were fully functional. The scope of work also included exterior paint and fabrication of all interior components including cockpit, side ledges, tables, lights, full lavatory and galley, as well as integration onto the trailer for display.

mock-up fabrication HondaJet mock-up fabrication

22 EXHIBIT MANAGEMENTAND CONCEPTS

perspective view exhibit concept planelevation view

23We helped Honda plan and manage their unveiling at the 2006 NBAA. We negotiated with NBAA to revise the overall exhibit plan to procure an optimized corner space with the best sightlines for a large press conference. We also defined parameters and the master plan for the NBAA exhibit booth and provided preliminary concepts for the HondaJet booth design. Lastly, we managed the delivery of the mock-up and integration with the space.

exhibit concept plan NBAA exhibition

24 FINAL RESULTS

HondaJet cockpit detail

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view from passenger entrance

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minibar cabinet

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interior view at 2006 NBAA

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detail close up of seating and stowaway table

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lavatory

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detail of side ledge

view of cockpit

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Honda Aircraft Company announced that it received well over 100 individual customer orders with deposits for the $3.65 million HondaJet during the National Business Aviation Association (NBAA) convention in Orlando, Florida. The company began sales of its advanced light jet on October 17 and has experienced demand exceeding expectations in just three days.

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“We are extremely pleased with the early customer response to HondaJet. In addition to the strong demand we have experienced from individuals, we are negotiating with a number of fleet customers as well,” said Michimasa Fujino, President & CEO of Honda Aircraft Co., Inc. “Due to this overwhelming response, we are now considering an increase in our production plan to meet the needs of our customers.”

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www.gilmoregroup.com