•Private, non-profit, member-based corporation

•Comprised of HVCB Central and its Island Chapters

•Mission is to promote Hawai‘i to the North America Leisure and Travel Trade markets and global Corporate Meetings and Incentives (CMI) clients •Primary goal is to achieve steady growth in visitor expenditures

•Acts as a catalyst for improving and expanding Hawai‘i’s wide-ranging product offerings and experiences for leisure and business travel, while creating economic opportunities through tourism.

•Hawai‘i state government established HTA (www.hawaiitourismauthority.org) as the lead agency in creating a vision and overseeing tourism from a statewide perspective, which includes marketing, sporting events, festivals, and product development

•To market Hawai‘i globally, HTA has contracted with marketing organizations in five major market areas: North America, Japan, Asia (outside Japan), Europe, and Oceania (Australia and New Zealand)•HVCB is contracted to market the Islands of Aloha under

the auspices of HTA in the North America Leisure and Travel Trade and in the global market for Corporate Meetings & Incentives, making it the largest marketing arm for the State of Hawai‘i

HVCB consists of specialized divisions that provide marketingmanagement services and strategies for the U.S. and Canada, and for Corporate Meetings & Incentives globally to create sustainable,diversified, travel destination demand for the Hawaiian Islands

HVCB

Leisure(Consumers)

North America

Travel Trade(Travel Agents

and Wholesalers)

North America

CorporateMeetings &Incentives

North America &Global

•Would you like to increase exposure to your target markets?

•Are you interested in getting referrals from other businesses in the community?•Would you consider educating travel agents and travel wholesalers to sell your business service to their clients?

•Have you thought about offering your business service at a discount to small business groups that come to Hawai‘i for meetings that are not held at the Convention Center?

The Membership Program atHVCB is the solution to thesequestions. Members gainnational and internationalexposure, opening doors to new customers in Major Market Areas with the dedicated help of the Leisure, Travel Trade, and Corporate Meetings & IncentivesDivisions at HVCB.

Hibiscus – Standard Business Level

Online ExposurePrint Exposure

Additional BenefitsAdded-Value Services

MemberNet

Online Exposure

www.gohawaii.com• Hawai‘i’s official

travel website• Approximately

400,000 unique visitors each month

• HVCB Marketing Campaigns

The Hawai‘i Visitors and Convention Bureau,along with its industry partners in the Activities, Attractions, Retail, and Dining categories, have created the new Hawai‘i Booking Advantage program. With a definite booking of at least ten (10) rooms on peak nights, meeting planners will qualify for a complimentary product or service from one or more of our partners. They can use this during their planning stage or as a nice surprise for their VIP. To learn more, visit www.businessaloha.com and click on the Added Value Resource Center.

Print Exposure

Islands of Aloha Official Visitors’ GuideTarget Market: opt-in North American Leisure

consumers

Hawai‘i Travel Professional’s Guide Target Market: Travel Agents and Travel Wholesalers who specialize in selling our Islands of Aloha

Exposure

E Komo Mai Guidebook– Personalized pre-arrival

guidebook for consumers who book their Hawaiian vacation

– Exclusively distributed by HVCB’s travel agents

– Approximately 260 guidebooks are requested each month

– Members are able to include value-added coupons

Online Exposure Print ExposureExample: O‘ahu Vacation Planner

Discover O‘ahu Travel Guide – Japanese Language Publication

Japanese Language Website Listing at www.visit-oahu.com

• HVCB Annual Luncheon & Island Chapters Annual Luncheon

• Keep us informed of news and events that can be incorporated into HVCB media materials, which may result in story ideas pitched to travel writers. Contact Darlene Morikawa at dmorikawa@hvcb.org

2008 Recipient of the Best of Show Award – Hawai‘iAs Seen on TV Campaignby the Public Relations Society of American Hawai‘i

Kahe WaleMembership Monthly E-newsletter

Distribution: Approximately 3,200 Members

Brochure Racking at the Waikiki Visitors Information Office– Walk-in visitor traffic– Visitor specialist available for

our guests

Membership Directory– Great self-marketing tool to

contact other local member businesses

Lead Generation Services

• Receive highly qualified leads generated through www.gohawaii.com.

• LGS assists your company in targeting the niche market of your choice, Romance or Family, during the consumers’ planning and research stage.

– Family: Currently receiving an average of 10 leads per month– Romance: Currently receiving an average of 50 leads per month

E-Marketing Opportunities

Islands of Aloha Express (IOAX)– Sent to over 200,000 opt-in leisure

consumers each month– Availability: OPEN

E-Xpressly for Travel Professionals (EXTP)– Sent to 55,000 opt-in travel

professionals each month, on average– Availability: OPEN

Consumer E-Response (CER) Program– Advertise in this customized and

automated e-mail response program through the information request process on gohawaii.com

– Availability: OPEN2009 E-Marketing Opportunities are available

Trade Shows• IT&ME Conference – The

Motivation Show• ASAE – Annual Meeting &

Exposition

www.MeetHawaii.com

Meeting Planners Guide•Online Version•Meetings, Incentives Conventions & Exhibitions Publication-Taiwanese-Chinese-Korean-Japanese

Convention Calendar

Access this web-based system 24/7 to manage, update, and maintain your company’s contact information, web & print listings, and ad content.

Contact us to determine your

business’ annual membership

investment and build a program that best fits your company’s

budget and marketing goals.

From hoteliers to small businesses, each member contributes its fair share to supporting the tourism industry.

Contact:

membership@hvcb.org

(808)923-1811

www.hvcb.org/membership

*Not all of the benefits and services referenced above are applicable to all members. Benefits and services are subject to change.

Hawai‘i Tourism Authoritywww.hawaiitourismauthority.org

Hawai‘i Visitors and Convention Bureau

Membership - www.hvcb.org/membership

Corporate - www.hvcb.org

North America Consumer Marketing Opportunities - www.hvcb.org/coop

Meetings and Conventions - www.meethawaii.com

The Islands of Aloha®

Hawai‘i Visitors & Convention Bureau

Hana Pono – Honoring our commitments and ensuring customer satisfaction through distinction, honor, and integrity.

Kuleana – Accepting the responsibility to provide goods and services of value and quality while obeying all applicable local, state, and federal laws and regulations.

Ho‘oponopono Kūpono – Doing that which is right by resolving any and all issues or challenges that may arise in a quick and fair manner.

HVCB Corporate Office2270 Kalakaua Ave., Suite 801

Honolulu, HI 96815Phone: (808) 923-1811

Fax: (808) 924-0294