32
1 Ginger Shimp
| Date post: | 05-Jul-2015 |
| Category: |
Career |
| Upload: | ginger-shimp-mba |
| View: | 430 times |
| Download: | 2 times |
1
Ginger Shimp
The early years hellip
2
Fast forward hellip
3
My college years were spent across from
Golden Gate Park on the beach where
I majored in journalism and graduated hellip
magna cum laude
Independence hellip
4
Wedding bells hellip
5
Then it was off to Americarsquos heartland
and the nationrsquos 1 business school
where I earned my MBA in marketing
and managerial economics
The windy city hellip
6
A new life hellip
7
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
The early years hellip
2
Fast forward hellip
3
My college years were spent across from
Golden Gate Park on the beach where
I majored in journalism and graduated hellip
magna cum laude
Independence hellip
4
Wedding bells hellip
5
Then it was off to Americarsquos heartland
and the nationrsquos 1 business school
where I earned my MBA in marketing
and managerial economics
The windy city hellip
6
A new life hellip
7
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Fast forward hellip
3
My college years were spent across from
Golden Gate Park on the beach where
I majored in journalism and graduated hellip
magna cum laude
Independence hellip
4
Wedding bells hellip
5
Then it was off to Americarsquos heartland
and the nationrsquos 1 business school
where I earned my MBA in marketing
and managerial economics
The windy city hellip
6
A new life hellip
7
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
My college years were spent across from
Golden Gate Park on the beach where
I majored in journalism and graduated hellip
magna cum laude
Independence hellip
4
Wedding bells hellip
5
Then it was off to Americarsquos heartland
and the nationrsquos 1 business school
where I earned my MBA in marketing
and managerial economics
The windy city hellip
6
A new life hellip
7
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Wedding bells hellip
5
Then it was off to Americarsquos heartland
and the nationrsquos 1 business school
where I earned my MBA in marketing
and managerial economics
The windy city hellip
6
A new life hellip
7
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Then it was off to Americarsquos heartland
and the nationrsquos 1 business school
where I earned my MBA in marketing
and managerial economics
The windy city hellip
6
A new life hellip
7
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
A new life hellip
7
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Now I make my home on top of Mt Nittany in Happy Valley aka
State College Pennsylvania
I live here with my husband and son
Happy Valley hellip
8
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Hi This is me An award-wining marketer with 25+ yearsrsquo business-to-business experience Since 2004 Irsquove helped companies in myriad industries run better by telling not only the SAP story but the stories of our customers and our customersrsquo customers Developing content engaging channels deploying tactics in order to educate stimulate interest and drive demand Marketing isnrsquot just what I do itrsquos who I am
Ginger Shimp
9
Ginger Shimp
Senior Marketing DirectorProfessional Services Industry
SAP AMERICAS
3999 West Chester PikeNewtown Square PA 19073
814 308-9992gingershimpsapcom
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
STORY TELLING At SAP we donrsquot just sell software we improve peoplersquos lives SAP customers represent 98 of the top 100 most valued brands in the world Thatrsquos an awesome responsibility a humbling privilege and one heck of an exciting journey
TELE TRAINING What can I say I work for Tele As our frontline troops their ability to communicate effectively the benefits of our complex solutions can make or break a campaign I thrive on helping them be successful and never fail to learn something new in return
UTILITY PLAYER Irsquove produced results for many lines of business but Irsquove also taken on team-lead roles which required that I parachute into the middle of a project about to go off the rails working across geographies business units and disparate agendas to help guide us to a successful conclusion
MARKETING GURU Irsquove concepted and built an online consumer credit monitoring service helped launch a pure-play international shipping and logistics company moved from ldquoNiche Playerrdquo to ldquoVisionaryrdquo in the Gartner Magic Quadrant for supply chain planning beat the long-drive king at one hole of golf (he 5-putted on a par 3) and since 2004 Irsquove been running like never before at SAP
WRITING AND TALKING My favorite topic is marketing whether itrsquos my marketing blog a university classroom or an industry association lectern Irsquom always communicating
I love my job hellip
10
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
012001 mdash 112003 PEOPLESOFTJD EDWARDS Chicago Illinois Denver Colorado
Director of Marketing Communications mdash Supply Chain Management Splitting my time between Chicago and Denver I led marketing for our flagship supply chain product in the US and Canada I crafted messages and selected channels for integrated campaigns As a result I consistently achieved 60 conversion from marketing to sales leads and increased market share by 4 during my 2frac12-year stewardship Along the way I garnered several marketing awards and created lasting friendships both personal and professional
121999 mdash 112000 MARCHFIRST (FKA WHITMAN-HART) Chicago Illinois
Director e-Business Strategies and BrandingThe dot-com era spawned a brand new way of doing business and I was able to flex my marketing muscle to help bring a diverse set of businesses into what was viewed as the digital frontier I was recruited specifically to develop and implement strategic e-Business marketing plans for organizations interested in leveraging strategy across the entire value chain From an animal auction site to a medical testing facility to a ladiesrsquo cosmetics company I designed strategic industry models established marketing departments within key clients and even turned my talents inward to create our companyrsquos e-Business new employee training and mentoring program resulting in 20 faster time-to-benefit
Life before SAP hellip
11
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
091998 mdash 121999 TRANS UNION LLC INTERNET BUSINESS GROUP Chicago Illinois
Senior Product Marketing Manager Consumer Internet Products Back when ldquoterabytes of datardquo was a big deal I joined a B2B company to lead the development rollout and marketing of an online consumer credit monitoring service based on digital certificate technology (PKI) We achieve an estimated 21 market penetration during our first full year
011995 mdash 091998 AMERITECH (SBC) Chicago Illinois
Senior Product Market ManagerBefore the internet before cell phones and cable TV I worked at a ldquoBaby Bellrdquo to protect market share with both B2B and B2C customers during a time of divestiture I worked with pay phones (yes pay phones) ― where I implemented a price-skimming strategy and rode the market down I also helped design a digital bill for corporate customers a heretofore unheard of proposition
051993 mdash 121994 WILSON SPORTING GOODS CO Chicago Illinois
Senior Marketing Analyst Associate Brand Manager Golf DivisionI guided golf bag creative with POS resulting in 9 increased market penetration executed golf ball product introductions resulting in $100M incremental annual revenue and supervised advertising on three consumer print ads and four national TV spots
Distant history hellip
12
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Talking out loud hellip
13
January 20-24 2017Scottsdale AZ
December 6-7 2016Dallas TX
March 27-28 2017Seattle WA
April 10-13 2017Las Vegas NV
December 5-6 2017Dallas TXSeptember 19-20 2017
Washington DC
August 23-24 2017Philadelphia PA
October 24-25 2017Chicago IL
Click image to view slides
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Honors received hellip
14
Click logo to visit site
2015 - 2019Proud Board Member
The Silent Warrior Foundationwas set up by Reconnaissance Marines in
memory of their fallen brothers
Their mission To provide college scholarships for family members of Reconnaissance Marines past and present
Honored doesnrsquot begin to capture the feeling hellip
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
2014 - 2015Vice President
Honors received hellip
15
Click logo to visit site
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
More honors hellip
16
2017B2B Marketing Exchange Killer Content Awards
ldquoLive Industriesrdquo
2017Marketing Sherpa Readers Choice Award
ldquoLive Industriesrdquo
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
2011Platinum MarCom
ldquoSME Nurturerdquo
2012BMA Gold Key Award
ldquoGatecrasherrdquo
2011Gold MarComldquoGatecrasherrdquo
2010BtoB Magazine
Best of 2010 CreativeldquoEIM micrositerdquo
2008SAP Top Talent
17
And more honors hellip
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
2002APICS Magazine
Ad Q
2007SMESAP Excellence
Co-Innovation
2003BMA Gold KeyldquoInspirationrdquo
2003BMA Gold Key
ldquoRobotrdquo
2007SAP Top Talent
Even more honors hellip
18
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
051991 mdash 051993 CITICORP NORTH AMERICA Chicago Illinois
Account Assistant World Corporation Group I developed an analytical research and service marketing strategy for a commercial banking division focused on providing international expansion opportunities for key clients
111989 mdash 041991 DANIEL F ROBERTS PUBLIC RELATIONS Chicago Illinois
Senior Account ExecutiveI managed all aspects of a full communications and marketing services firm specializing in fine dining area restaurants and food industry clients
061987 mdash 101989 KETCHUM ADVERTISING Chicago Illinois
Account CoordinatorI assisted client services teams for Sara Lee Quaker Oats and Nestle aided the strategic market overview of large untapped category segments for consumer packaged goods and global food industry companies
Pre-MBA hellip
19
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
KELLOGG GRADUATE SCHOOL OF MANAGEMENT JUNE 1993Master of Management degree cum laude in marketing amp managerial economics
GPA 326 40
UNIVERSITY OF SAN FRANCISCO MAY 1987Bachelor of Arts degree magna cum laude in communication arts journalism
GPA 383 40 Deanrsquos List
CHICAGO WINE SCHOOL APRIL 1989Connoisseurrsquos Certificate in California Reds
GPA 40 40
Lessons learned hellip
20
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
AMERICAN MARKETING ASSOCIATION 2002 mdash PRESENT
Professional Certified Marketer
DEPAUL UNIVERSITY INSTITUTE FOR PROFESSIONAL DEVELOPMENT MARCH 1996Management Certificate in Telecommunications
Certifications hellip
21
INFORMATION TECHNOLOGY SERVICES MARKETING ASSOCIATION 2015 mdash PRESENT
Account Based Marketing
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Words hellip
22
Click logos to visit blogs
AdAge (fka BtoBlog)I was invited to be part of the original team of featured bloggers I explored the world on B2B marketing hellip in print
SAP Community NetworkI am a contributor to the SAP Community Network blogs that support SAP key marketing topics with insight inspiration and ideas
LinkedInI blog on LinkedIn on marketing and general business topics as well as whatever inspiration hits me
Dgitalist MagazineI am a guest blogger on marketing and innovation topics for SAP
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Contact me hellip
23
1-814 350-0019
GingerShimpgmailcom
GingerShimp
Detailed resume available upon request
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Thank you hellip
Work samples
24
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Work Samples hellip
25
Whitepaper
Radio
Video Whitepaper
Infographics
Results
Executive Briefing Deck
Social Media
Tele Guide
Live Industries
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Work Samples hellip
ObjectiveSimplify the way in which we market to the SME audience by creating a campaign and message map to clearly position SAP for SME
Success Stats Inquiry L1s 4431 Routed L1s 1423 Leads 56 MGOs 3 MGO Value $25001 Pipe Influenced Generated ( Opp) 105 Pipe Influenced Generated (Value) $18829699 Influenced Generated Sold ( Opp) 19 Influenced Generated Sold (Value) $1101175 Existing Pipe Touched Sold ( Opp) 59 Existing Pipe Touched Sold (Value) $10456217
26
SME Nurture
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Gatecrasher
Success Stats mdash Short TermWithin the first three weeks the program had generated 30 visit rate Three ldquoHotrdquo leads 90 ldquoWarmrdquo leads
Success Stats mdash Mid Term As of November 15 2011
20 MGOs Projected Pipeline of ~$700K
10 ldquoHotrdquo Leads to-date 28 Web Site Visit Rate 92 of Visitors view the Value
Proposition 75 of People who view the Value
Proposition page (with logos) continue to view all remaining pages on the site
2011Gold
MarComaward
Business Marketing Associationrsquos2012 Gold Key Award
Work Samples hellip
27
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Follow Us
The ObjectiveDesign a Nurture Portal to engage qualified prospects regardless of their level of interest
The Methodology Thoroughly analyze two years worth of responder information Align content to each stage of the funnel Develop a Scoring Model to apply to visitor behavior
The ChallengeAligning content to the appropriate stage of the funnel revealed several gaps which we addressed with the creation of new content This new content has adaptive re-use throughout Global marketing
The ResultThe SAP Enterprise Information Management nurture portal designed specifically to identify and nurture both new and existing but fallow leads
The StrategyIntegrate interactive assets and offers to engage prospects more thoroughly and widen the funnel of prospects who would be introduced to our solutions
EIM Micro Site2010
BtoB MagazinersquosBest of 2010 Creative
Work Samples hellip
28
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
2003 Direct Mail to prospects3 response rate$175 cost per responder (fully loaded)147 MQLs$1500 cost per MQL
Work Samples hellip
29
Robot
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
2002 Direct Mail to installed baseMulti-phase dimensional37 response rate$31 cost per responder (fully loaded)65 MQLs$1488 cost per MQL
Work Samples hellip
30
Inspiration
Work Samples hellip
31
To be continued hellip
32
Work Samples hellip
31
To be continued hellip
32
To be continued hellip
32
