International Public Relations Association

Social media era Chances and challenges of the PR indutry

Christophe Ginisty

IPRA President elect 2013

European Technology / Digital evangelist @Edelman EMEA

Twitter:@cginisty

International Public Relations Association

International Public Relations Association

CHANCES

International Public Relations Association

1 2 3 4 5 CHANCES

Opportunity to challenge the leadership of one dominant channel/media

International Public Relations Association

1 2 3 4 5 CHANCES

Much more diversity in the point of views

International Public Relations Association

1 2 3 4 5 CHANCES

Stakeholders become real and talkative

International Public Relations Association

1 2 3 4 5 CHANCES

Content is king!

International Public Relations Association

1 2 3 4 5 CHANCES

Bad behaviors are publicly punished

International Public Relations Association

CHALLENGES

International Public Relations Association

1 2 3 4 5 CHALLENGES

We need to totally reconsider the way we lean how to do PR

International Public Relations Association

1 2 3 4 5 CHALLENGES

Difficulty to navigate between what’s right and what’s wrong

International Public Relations Association

1 2 3 4 5 CHALLENGES

An individual does not make the group: define the reality of influence

International Public Relations Association

1 2 3 4 5 CHALLENGES

Search engine optimization is critical

International Public Relations Association

1 2 3 4 5 CHALLENGES

Crisis situation can happen anytime

International Public Relations Association

CHALLENGES

CHANCES

A fantastic opportunity you need to be prepared and trained for.