Retailing in Great India Place

Retail and Mall Management(II) Project

Submitted By:Soumavo DuttaChoudhury Parinay Bhan Deepti Dadheech Jayant Mendiratta

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MALL MANAGEMANT Mall management is likely to be the next hottest trend in the Indian retail market. There is planning for the development of 300 more malls. With such a strong move waiting for its turn, builders will have to learn things to ensure their success. There are around 100 exclusive shopping malls in India and 300 are scheduled to come up in the next levels of constructions. Data showcased by the study of Jones Lang LaSalle Meghraj says that more than 90% are still not at par with the international standards. Mall Management will take care of the issues like positioning, tenant mix, infrastructure facilities, the kind of environment required, and finance management which is the most crucial part of all. Mall management will also be highly helpful for builders and retailers. Unlike earlier, property developers and retailers have come up on the same platform which is better known as progressive partnership. Therefore, success of both retailers and mall operators are dependent on each others efforts to render effective services to customers. Of the total mall space likely to be developed in India over the next two years, the share of the Capital City has been estimated to be 22 million sq ft. Following in footsteps will be Mumbai and Bangalore. The market size of Indian retail sector is believed to be USD 320 billion in 2006 and the value is expected to grow 30% to 35% by 2010. Considering the growth of organized retail and increasing transparency in the sector, only professional malls will be able to survive among such a fiercer competition. Mall Management The Great India place Positioning a Mall Positioning a mall refers to defining the category of services offered base demographics, psychographics, income levels, competition in neighbouring areas and extensive market research of the catchment. The Great India place mall provide highend luxury products catering to the elite class (socio-economic classification A and B consumers).Positioning also refers to the location of the shopping mall. The Great

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India place located in Noida-37 their access via roads, good visibility, and etc. consumer comes to easy to reach in the mall. Zoning Formulating the Right Tenant Mix and Its Placement in a Mall Tenant mix refers to the combination of retail shops occupying space in a mall. A right tenant mix would form an assemblage that produces optimum sales, rents, service to the community and financiability of the shopping mall venture. A mall dependent on the success of its tenants, which translates to the financial feasibility of the tenant in the mall. Generally, there are two types of consumers visiting malls focused and impulse buyers. The first tenant come to TGIP is Big bazaar but now days 232 shop opened likes pantaloon, wills lifestyle, Globous, Shopper Stop, is good tenant and success full story of TGIP Promotions and Marketing Promotional activities and events in a mall form an integral part of mall management. Activities like Food festivals, handicraft exhibitions and celebrity visits increase foot traffic and in turn sales volumes. Organizing cultural events has time and again proved vital in attracting consumers to a mall. Such activities may also act as a differentiator for a mall. Developers can work on drafting marketing strategies for individual malls to meet the needs of the local consumer base and the challenges of local and regional competitors. The IRRPL promoted their mall time to time. Every one year they organized big event .Last year Amir khan come to TGIP For promoting film Gajini In this time sales volumes increase and they visited approximated two lakes people visit to the mall. Facility Management Facility management refers to the integration of people, place, process and technology in a building. Mall Management A Growing Phenomenon in Indian Retail Industry It also means optimal utilisation of resources to meet organisational needs. It broadly includes infrastructure, ambience and traffic management. Infrastructure Management THE Great India place provided repairing facility to the tenants within the mall. This includes provision of adequate power supply, safety issues in case of emergency and4

water supply, sanitation, etc. These form an integral part of mall management as they are the basic amenities that any tenant would look for in a mall. Infrastructure management also includes risk management issues such as essential safety measure asset liability and environmental audits as well as emergency and evacuation training. Ambience Management The overall shopping experience provided for consumers becomes an important factor for the success of any mall. The TGIP wide parking space and overall look of the mall attractive .A TGIP is not just a place for shopping but is also a place where people spend their leisure time. Traffic Management Traffic management includes managing foot traffic into the mall and parking facilities. Foot traffic management involves crowd management inside the operational area of a mall. The TGIP Circular malls them easy to manage for traffic for a mall they wide area for moving consumer easy to movie to one shop to another shop. TGIP system Dedicated security system of TGIPy y y y

Uninterrupted power supply with 100% power backup HVAC with adequate redundancy Emergency lighting in all areas Toilets Separate Toilets for customers and staff. Toilets of TGIP very clean. They clean the toilets every hour. Building and floor directories detection system

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Water softening and purification Signage directing customers towards elevators, toilets and fire exits Finance Management Professional financial management of a mall as a business venture is a must. THE TGIP also covers financial management, they monitoring and controlling of various issues such as:

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Cash receipts and collection of income including rentals, service charges, car park receipts,

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Electricity and other utility income Developing accounting systems to track the ageing of debts, payment delay patterns, bad debts and payment of all invoices and expenses

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Developing standard financial templates so that a detailed annual property budget is prepared

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At times, organising resources to deliver an efficient and effective annual external audit Indian Scenario for Mall

The partial foreign direct investment (FDI) relaxation in 2006 allowed 51% ownership in joint Ventures by single-brand companies in the retail market. This triggered high international single brand Retailer interest in the Indian retail market. Additionally, large Indian conglomerates such as Reliance Industries and Aditya Birla Group are commencing their foray into retailing across the country. This prompts the Indian retail industry to undoubtedly move on a high growth curve. However, at this juncture, retailing is still faced with one major Challenge: systematic mall management. Currently, there are very few designated mall management companies in India. However, big retail chains such as Future Group and some large developers have set up their own mall management divisions that operate as their subsidiary companies. Some developers such as DLF have also recently entered into contractual arrangements with The Entertainment City: - The Great India Place and Worlds of Wonder collectively knew as The Entertainment City. Where The Great India Place is the second largest shopping complex in the entire country and the Worlds of wonder is an amusement park of its own kind.

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FEATURES

The Great India Place, Noida Designed by Callison Inc. the interior theme is "shoppertainment", which integrates shopping and entertainment in the same premises. Shops of all possible product and service categories.y y y

6-screen multiplex cinema: total seating capacity of 1220 seats. Multiple theme park Indoor entertainment area

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The Great India Place is a retail and entertainment complex as part of Entertainment City, an international standard amusement park. This integrated mix-use destination also convinces with its prime location near Sector 18, right at the entrance of Noida. Spanning 1,500,000 sqft, this is one of the largest retail developments in India. It houses big retail outlets like the Shoppers Stop, Globus, Pantaloon, Big Bazaar, Home Town, Lifestyle and Lifestyle Home and also has outlets of well known brands like Bossini, Adidas, Nike, Guess, Marks & Spencer. The mall follows a zoned concept with home and grocery on the basement level, women's apparel on one side, men's on the other. The amusement park also called Appu Ghar about to open shortly would be much bigger than the current Appu Ghar of Delhi. Family Fashion Zones An elite family fashion zone for men, women and children will entrust the customers the enhanced pleasure and convenience of shopping.

Wedding Bazaar and Hometown Unique precinct for the special occasion. A dedicated 80,000 sft zone for transforming your dream into reality and your home into paradise. Jewels from Hazoorilal, R C Jellewers, Cygnus, Taraash, Wardrobe from Dulhan Libas, Sita Bridal, Study by Janak and Renowned Fashion Designers will be there at a one stop destination for those who look for perfection. The Home saaz section will cater to national and regional retailers involved in all categories of home improvement, and would make available every product and service segments that a consumer requires to build/renovate or decorate a home. Food court An Exclusive 180,000 sqft of Food and Entertainment zone would surely enhance Great India Place's flavour. The food court has a variety in terms of Indian (South and North Indian) along with Chinese, Mexican, sandwiches, pizza, burger and other such food. You get a variety of drinks over there (all non-alcoholic). Nirula's, Sbarro, Rajdhani, Yatra, Noodle Bar, Food Court, Pind Balluchi, TGIF, KFC, Pizza Hut, Bembos,8

Pizzaria Express, and many others.Its a perfect family mall, friends mall, lovers mall and what not. Actually if you are with your family you can shop at nice places and can have food at Moti Mahal, Sagar Ratna etc. If with your friends you can shop till you drop plus you can have food for dirt cheap price at McDonalds, Nirulas, Yo! China, Pizza Hut etc. If you are with your lover you can check out nice, cozy coffee shops like Barista, Costa Coffee etc. If you are more upmarket kind you can have food at TGIF, Moti Mahal, Pind Balluchi etc. If you are a gizmo freak...There is Jumbo electronics and Ezone. Whole 1 floor of the mall is dedicated to Big Bazaar and Home town. For adventure seekers...this Mall has got amusement park with dangerous rides too it is perfectly titled WORLDS OF WONDER (WOW).

Lifts and restroom are aptly placed in frequent intervals and the mall has an array of escalators in the beginning, middle and the end. WHEELCHAIR ACCESSIBILITY:

The general circulation inside the mall is leveled. The Great India Place is totally accessible. The approach path to its main entrance is step free. Internal circulation on all floors is leveled. There are ample lifts connecting all floors of the mall. The shopping outlets are located on all floors. The restaurants and The Food Court are on the 3rd floor. The Adlibs multiplex also have its entrance from the 3rd floor. Designated accessible restrooms are available on most floors of the mall.9

GENERAL PARKING: Parking is best done in the basement as it is connected by lift to all floors and has a step free route till the lifts. ADDITIONAL INFORMATION: Wheelchairs are available from the customer care officer on the ground floor.

FLOOR STRUCTURE & RETAIL STORES

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01 Lifestyle 02 Bossini 03 Metro Shoes 04 Woodland 07 Bombay Selection 08 Dockers 09 M & B Footwear 10 Nakshatra 12 Creative Lifestyle

29 Kazo 30 Lilliput 31 Guess 32 Wills Life style 33 Kilol 36 Costa Coffee 37 KFC 38 Pizza Hut 39 Zardozi

54 D & A Shoes 55 Bizzare 56 Meena bazaar 57 Zodiac 58 Meena Bazar 59 Reebok Performance 60 Free Look 61 Bgs 63 Optique 64 Maya Toys 65 Cygnus 66 Da Milano 67 Foot steps 68 Biba Apparels 69 Archies Ltd 70 FI 71 Dimensions 72 Swiss Military 73 hallmark 74 Titan 75 Tediapetus

14 Marks & Spencer 15 Marks & Spencer 16 CTC Plaza 17 Feminine 19 Levis 20 Levis 21 Giovani 22 Shoppers Stop 23 Pantaloons 24 Pantaloons 25 Pantaloons 26 Pantaloons 27 Allen Solly 28 Indigo Nation 50 Bonton 51 Hi-design 52 Kalpana 53 Espirit 40 Feradini 44 CTC Plaza 45 Globus 46 GFO 47 GFO 47 A Cookie Man 48 Vansons 49 Vansons

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101 Lifestyle 103 Monte Carlo 104 Gujralsons 105 Reid & Tailor 106 Surreal 107 Luis Phillip 109 Provogue 110 Luxor 112 Shoetree 113 Peter England 115 GAS 116 Raymond

128 Spykar 129 Reebok Classics 129A In Excess 130 Nike 131 Lives 131A Jean Paul 132 Sweet World 133 Nakshatra/Swatch 133A Groggy/Square 134 Arrow 135 Lee 136 Body Shop

147 Wrangler 148 Blackberrys 149 Blackberrys 150 Parx 151 La Lingarie 152 Ritu Kumar 153 Ritu Kumar 154 Portland 155 Satya Paul 156 Satya Paul 157 Timex 158 Illuminations

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117 Samsonite 118 Denis Parker 119 Mohanlal Sons 121 Kapoor Watch Co 122 Shopper stop 123 Van Huesen 124 Pantaloons 125 Pantaloons 126 Adidas 127 Exten

136A Canary Blue 137 Numero Uno 138 Planet M 139 Benetton 140 Royal Sporting House 141 Globus 142 Mobile 144 Zod 145 Moustache 146 Gili

159 Reebok Juniors 160 Lacoste 161 Kodak 162 Lee Cooper 163 USI 164 Tycoon 165 Madame 166 Liberty 167 Kappa 168 Liberty 170 Zodiac

201 Life style 202 Me n Mom13

227 Remanika 228 Mustard

244 Carousel Kids 245 Mardigrass

203 Casio 205 ITC John Players 206 Sia Gems 207 Carlton 208 Etam 214 Octave Apparels 215 Ex Calibur 216 Catmoss 217 Fahren Heit 218 Gatha 219 Kitten Shoes 221 Shopper Stop 224 Sales House 225 Sales House 226 GKB Opticals

222 Shopper Stop 223 Max Lifestyle 229 Pepe 230 Genesis 231 Studio 23 231A Foresight Opticals 232 Priknit 232A Lucera 234 Gini & Jony 237 Blue Sky 238 Blond & Bliss 239 Shayan Furnishings 240 Odyssey 241 Lifestyle 242 Chikankari 243 Chikankari

246 Brightlite 248 Bose 250 Focal Point 251 FabIndia 253 Vivid 254 Vivid 256 Soffie 257 Kanz 258 Indigo 259 Soles Fashion 260 Men.Xs 261 Tag Hill 262 Lotus 21 263 Scissors 269 Shyan Brothers 266 Edge

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300 Food Court 300 CO. Bowling Alley 300 Yatra 300 OBar 300 Noodle bar 300 Adlabs 301A Motimahal 301A Curry Express

302ADaily Breads 303 Nirulas 304 Chonas 305 Barista 308 Yo China 309 Sagar Ratna 309A Sagar Ratna 316 Crazy Noodles

320 TGIF 323 Sbarro 324 Sbarro 325 Swiss Military 327 My Dollar Store 327A Lazboy 327B Jumbo Electronics 327C OSIM

RETAIL SEGMENTS IN GIP

SECTIONING OF RETAIL FORMATSy

Apparel Stores

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Allen solly Arrow Biba Bizarre Blackberry Bombay Selection Bossini Broderies Chikankari Colour Plus Cotton County Da Milano Denis Parker Dockers Edge Espirit Etam Excalibur Fi Freelook Gas Jeans Genesis Basics GFO Giovani Globus Guess16

Jean Paul John Player Kalpana Kappa Kazo Lacoste Lee Cooper Lee Levis Lifestyle Liliput Louis Philippe Madame Marks & Spencers Meena Bazaar Men Xs Monte Carlo Moustache Mustard Nike

Peter England Portland Priknit Provogue Raymonds Reebok Remanika Ritu Kumar Ruff Satya Paul Sbarro Scullers Shoppers Stop Spykar Straps Tag Hills Hongkong The Sales House Tycoon United Colors of Benetton Vansons

Numero Uno W Octave Pantaloons Parx Pepe Wills Lifestyle Wrangler Zardozi Zodiac

Indigo Nation

Accessories Bgs Blue Sky Caratz Jewellery Carlton Cygnus Dimensions Edge Focal Point Hidesign Kittenshoes Lacoste Liberty Lucera Mardi Grass Metro Shoes Nakshatra Nike Puma Reebok Shoe Tree Shoppers Stop Sia Studio 23 Swiss Junction Timex Titan Walk in M &B Footwear Woodland

Book Store Odyssey Om book Shop

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Confectionary Cookie Man

Daily Breads

Sweet World

Cosmetics & Toiletries Body Shop Lacoste

Cafe/Pub/Restaurant Barista Costa Coffee KFC Moti Mahal Nirulas Noodle Bar Sagar Ratna TGIF Yo China

Departmental Store My Dollar Store Entertainment Adlabs Electronics Bose Casio Catmoss Jumbo Electronics The Mobile Store

Gifts Archies Hallmark Home furnishings

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Brightlite Kilol

Mamouchee Kitchen

Sayan Furnishings Vivid

Luggage Samsonite Music Planet M Opticals Bon Ton Foursight Opticals GKB Opticals

Others Maya Toys Photoshop Kodak Saloon Blond & Bliss Emphasis Laser Sports Gear Adidas Nike Puma Reebok Woodland Bata

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STRENGTH: 1-Location of the store because its near located populated residential area with good profile of customers with higher disposable income.

2- Sales promotion reasonable price product. Every time we can see sale and scheme kind of activity in the store to attract the customers.

3- All convenience lifestyle products under one roof.

4- Wide range of assortment by The Great India Palace.

5- Monthly offer in each category. This is the activity which rotates in every department. I.e. apparels, home furnishings etc...

6- Quality is dignity of the store.

7- A refreshment area is area near FMCG department. In which customer fell relax. WEAKNESS 1-Sales staff is not well trained.

2-Staff having product knowledge are not motivated enough to talk and convince prospective customer to improve sales.

3-Staff could not be distinguished from customers, as there is no dress code.

4-Staff not customer oriented.

5-More time spends making reports rather than attending customer and giving time to their section.

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6-Sales staff is not well educated. This is also the mail problem which is facing by customers.

7-Space of FMCG department is very less so consumer face problem to carry for trolley.

8-The entire merchandise is not being properly cleaned and dust is quite visible especially on glassware.

9-There is communication gap between the store and HO. Between customer and store. Sometime what happened that scheme merchandise is not available on the floor but company adverse their advertisement.

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