2014 Media Kit

Our MissiOnTo inspire a global perception of women and girls

as powerful contributors to society

What We knOWWe knoW ThaT if we provide stories by and about female social entrepreneurs (FSes) and their journeys:

• More people, organizations and companies will be aware of the amazing enterprises of FSes and their successes

We can Then be a catalyst for:

• More people, organizations and companies supporting women’s social enterprises as volunteers, mentors, advisors, donors and investors• More women and girls inspired to start their own socialenterprises and get involved with existing ones

and We Will accomplish our mission of:

• normalizing the belief that women and girls are valuable and powerful contributors to their communities

girltank’s Values & Beliefs

inspiringfresh insightful forward-thinking

it’s time for a new,

women-led movement.

You can change the world with a

crazy idea.

Being bold is better than being boring.

the best ideas are built

collaboratively.

Women are untapped

wells of brilliant ideas.

storytelling stokes the

imagination, and imagination

changes the world.

leadership without self-

reflection, compassion

and empathy is not real

leadership.

everything is possible.

the world is hungering to

support female innovators.

girltank’s Digital stOrYtelling PlatfOrM

Storytelling is central to all of girltank’s operations and activities. We use storytelling to shape and spread innovative, new and inspiring ideas for women’s empowerment through the real voices and real stories of women and girl innovators. We share these stories through an interactive blog and digital magazine app to audiences interested in driving social change and in learning what positive women around the world are doing.

Our Digital stOrYtelling PlatfOrM... Builds community and unites female innovators and those

who support them under a common cause Raises the visibility of female change agents and innovators

globally inspires active empathy and cooperation among readers Motivates new female leaders to start social innovation

projects challenges and debunks detrimental misconceptions and

myths about the capacity of women and girls

Meet the SlumGirlWhisperer

A one-woman army for girl’s education in Mumbai’s slums

So Your VentureFailed...Four girltankers talk candidly about having to close up shop

PLUS, BEST INNOVATIONS in education for poor girls

SPOTLIGHT

tips you must know to attract

angelinvestors

5

Mapuche Indian

Women Weavers

ROCK NY Fashion

Week

Our stOries... emphasize our female changemakers’ breakthrough mo-

ments (ah-ha and life-changing moments, along with their growths in perception, belief and awareness)

Focus on our changemakers’ journeys – capturing the essence of their soul-searching and their quests to understand and make sense of their places in the world

appeal to emotions - our audience will be able to see the possibility for inspired action or change in their own lives through the girltank entrepreneurs’ own journeys

Provide tips and empowering information that help female innovators become more successful with their enterprises

angel investors

5You Must Know

to Attract

top

Tips

interview

Unusual Ideas

to Build the

NEXT GENEraTioN

of AfricanLeaders

Ellen Johnson SirleafSenegalese girltanker chats

with Liberian President

Mapuche Indian WomenWeavers

ROCKNY Fashion Week

the urge to do good and the need to look good may not be easily reconcil-able in the context of fashion trends and the provenance of one’s outfit of choice. VOZ (meaning voice) is a fashion company that has set itself the task of making ‘conscious fashion’ readily available so that doing good and looking good are embodied in each garment they produce. “We are proposing an alternative type of fashion. We, as designers, work collaboratively with artisan groups with an em-phasis of celebrating indigenous culture in a respectful way through co-design,” said Jasmine Aarons, VOZ Founder, CEO, and Design Director. Artisans’ Struggle Against Cheap Knock-Offs The project came about following Ms. Aarons’ thesis on ceremonial design in the Andes. Through the process of interviewing 200 artisans about their craftwork, she realized that most of them were struggling to continue practicing their craft in a globalized context as their marketplaces were flooded by knock-offs made in Asia and imported. Those who were able to do the best for themselves were the ones who were innovating within their craft because they could stand out from the clutter and the crowd in the hypersaturat-

▲

Meet theSlum Girl Whisperer

A one woman army for girls’ education in Mubai’s slumsflip to the word changemaker in the dictionary and you’ll find a picture of Aarti Naik, 24, book in hand, surrounded by a group of slum girls from Mumbai, India. They consider the adventurous young woman who created the SAKHI for Girls Education initiative and developed community based girls education program, Girls Learning Center a teacher, mentor and advocate. (I am finding difficulty to connect these three word with this sentenc-es, hope you will connect it better) That’s not surprising since SAKHI means female friend who supports, guides and inspires girls. Ashoka`s Youth Venture helped to initiate her social venture - SAKHI for Girls Education. In 2008, Aarti Naik, was a dropout with no one to guide her in the right direction. Instead of throwing herself a pity party, she thought about the little sisters in her community. They lacked basic literacy and math skills, would have limited career options (such as being a domestic or hotel laborer) and live in poverty. She wanted more for them. She needed them to have bright futures. Aarti Naik asked herself: Who will take care of my slum girls’ education?

Photos by Micaela Malmi

Our auDienCe...

There are three primary targets for our storytelling platform:

1aspiring and active female innovators and social entrepreneurs from all over the world

Government agencies corporations, schools, organizations that sup-port women and girls

Progressive men and women looking to change the world with new ideas (like at Ted)

• tech innovators• global mindset • often bilingual • school and/or • community leaders

Main characteristics

• Broad reach• Strong commitment to empowering women and girls• Slow adopters, but once converted reliable and steady customers• influential in communities

• global-minded• socially-conscious• independent thinkers• support issues that help women and girls

2 3

gO-tO- Market

strategies

Utilize the expertise and reach of the girl-

tanker database to spread the word and create interest among other women and girl innovators

create public buzz by engaging high-level non-profit and social change community leaders, business

leaders and celebrities around the globe with

interviews in the magazine

Pitch and place stories about

girltankers,and girltank to newspapers, maga-

zines and online news sites

develop a partner-ship with a recog-

nized global com-munications partner/

corporation to ensure cred-ibility and broaden reach

the tiMe is nOW!We know that corporations, government agencies, community organizations and the progressive men and women are looking for ways to support women and girls globally and to hear their empow-ered stories.

nike, for instance, launched the Girl effect in 2007, a $100 million investment with the novo Foundation, to get girls on the policy agenda of institutions worldwide

coke initiated its 5x20 plan with the idea to get 5 million women employed by 2020

The United nations launched Un Women, a body specifically convened to advance the rights of females worldwide.

other players changing strategies to focus on women and girls include the World economic Forum, exxon Mobile, Goldman Sachs, the clinton Foundation, Wal-Mart, intel, Toyota, the U.S. State de-partment and the list goes on.

We believe the time for a smart, engaging digital publication highlighting women and girls who care about transforming the planet and the issues they are solving is now.

Female innovators need platforms to share their amazing work with a world hungering to support them.

Join the movement!

please visit:www.girltank.org