GITAM School of International Business
NATIONAL CONFERENCEON
SERVICES IN EMERGING MARKETS OPPORTUNITIES & CHALLENGES
March 9-10, 2018
GITAM University, Gandhinagar Campus, Rushikonda, Visakhapatnam - 45, Andhra Pradesh, India
VENUE :KRC Auditorium, GITAM University
Visakhapatnam
Call for papersConference Proceedings with ISBN
Accredited by NAAC with A+ Grade
visit us at : www.gsib.gitam.edu
• Service recovery mechanism
• Service engineering and operations
• Service systems: value and value co-creation
• Enhancing the service experience through co-creation
• Fostering service infusion and growth
• Service dominant logic (SDL)
• Measuring and optimizing the value of service
• Leveraging technology to advance service
• Financial and economic impact of service
• Improving well-being through transformative service
• Ethical issues in services marketing
ABOUT THE CONFERENCE
Managing services and creating value has become challenging task in emerging markets. Service sector opens numerous opportunities with challenges in global competent markets. The development towards the “Service Society” has long viewed to be just an academic vision but has already become a reality to a large extent. Innovative services drive and go along with economic change, they act as a motor for social renewal and contribute significantly to strengthening the competitiveness.
The emerging areas like service dominant logic, customer value creation, relationship marketing, CRM, Technology etc. opens new challenging avenues to continue the journey of research in the field of knowledge. It’s highly necessary to update, identify and emphasis these emerging areas. Every manager and every researcher needs to understand the quickly changing needs of customers. The Conference brings the managers and academic researchers together to prepare for what tomorrow brings.
CONFERENCE OBJECTIVE
To provide a platform for the researchers, industry, academia and marketing practitioners to discuss, debate and present their results, concerns, trends, challenges and best practices of managing the services in emerging markets. To understand what works, what doesn’t, and most importantly, what’s next to ensure success.
CALL FOR PAPERS
GITAM School of International Business invites authors to share knowledge through presenting their research ideas/work related to below mentioned themes (indicative not exhaustive). Individuals may also register and attend the conference as delegate without submitting or presenting any paper.
THEME OF THE CONFERENCE
The theme of the conference is “Services in emerging markets: opportunities and challenges”. In broader way sectorial themes: Health Care, Tourism & Hospitality, Transportation, Banking & Finance, Education, Agriculture, Technology, Trade &Retail, Information, Media and telecommunications, Non-professional services, education, Sports & Events, Entertainment, Public services, outsourcing, logistics & supply chain services and any other related segment. The following are Domain specific sub tracks (indicative not exhaustive):
• Services Marketing Mix
• Service quality and measurement
• Service concept and service design
• Creating and maintaining a service culture
• Service environment
• Stimulating service innovation and networks
• Service encounters: role of customer & employee
• Optimizing service networks and value chains
• Relationship marketing of services and CRM
• Internal and Interactive marketing
• Consumer behavior in services
• Services branding and selling services
PUBLICATION
• Full-Papers of authors that are accepted having duly completed the registration process will be published as conference proceedings bearing an ISBN.
SUBMISSION GUIDELINES
• The abstracts and full papers should be mailed to [email protected] in word document.• The paper should be maximum 12 pages, including an abstract keywords, references, exhibits and
appendices.• Font Size: 12; Font Style: Times New Roman; Space: 1.5. Authors are required to comply with the
APA style of referencing only. For details on APA referencing style, please visit http://www.apastyle.org
• The title/cover page should contain the details of Title of the paper, Author(s), contact details (address, email Id, contact numbers)
WHO CAN PARTICIPATE
• Research scholars, academicians, marketing professionals & practitioners from industry and Entrepreneurs.
IMPORTANT DATES
• Last date for abstract submission November 30, 2017• Notification of acceptance of abstract December 05, 2017• Last day for submission of full papers January 31, 2018• Last date of payment for registration fees February 10, 2018• Conference Dates March 9-10, 2018REGISTRATION FEE
Corporate/Industry professionals : Rs.4000/-
Academicians : Rs.2000/- Research Scholars & Students : Rs.1000/-
“The registration fee includes admission to all technical sessions, conference kit, tea/coffee breaks, working lunches.”
• Registration fee can be submitted through a Demand Draft in favour of “GITAM School of International Business”, Visakhapatnam, payable at Visakhapatnam.
• Payment can also be made through online. The account details wherein online transfer is to be credited is as follows:
Name : GITAM School of International Business Account No. : 534302010026401 Bank Name : Union Bank of India, Current Account IFSC Code : UBIN0553433
Participants may opt to stay at the GITAM University Campus during the conference days. The GSIB Guest House, GITAM University Campus has limited number of rooms and would be available for the conference participants on first come first serve basis. The tariff details for stay alone are given as follows:
A/C Rooms : Rs. 1,000/- per day
Non A/C Rooms : Rs. 500/- per day
ABOUT THE GSIB
Conceptualized as a center of excellence in teaching, training, research and consultancy in International Business, GITAM School of International Business (GSIB) is acclaimed as one of the top-ranking B-Schools for International Business in the country. GSIB is a part of 100 acre lush green campus of GITAM University (u/s3 of the UGC Act, 1956), Visakhapatnam, nestled in the natural splendor amidst the Eastern Ghats and the Bay of Bengal. GITAM University is accredited with “A+” Grade by National Assessment and Accreditation Council (NAAC), MHRD, New Delhi and The Ministry of Human Resource Development, Govt. of India Ranked GITAM as ‘A’ category University among the universities of its kind. GITAM School of International Business is a member of Association to Advance Collegiate Schools of Business (AACSB) – International, USA. GSIB is networked with Professional Organization, Industry, and other business schools to advance its interests.
The school offers three regular MBA programmes in International Business, International Banking & Finance and Global Logistics & Supply Chain Management and Modular MBA in Business Analytics jointly with IBM. In addition, the school offers M.Phil and Ph.D. programmes in International business.
ABOUT VISAKHAPATNAM
Visakhapatnam, a City of Destiny, Port City, Steel City is the largest city in the State of Andhra Pradesh, India and also the third largest city on the East Coast of India, headquarters of the Eastern Naval Command, popularly known as Vizag, is being developed as a SMART CITY. The GSIB Campus is about 45 min. drive from the Airport & Railway Station.
Address for Correspondence :
Dr. A. SubrahmanyamConference Director
GITAM School of International BusinessGITAM University, Visakhapatnam – 530045
Email: [email protected]@gmail.comPh: +91-891-2840408,
Mob : +91 9481577663 (WhatsApp)
For further details contact
Dr. Radha RaghuramapatruniChairperson CEPs
GITAM School of International BusinessGITAM University,
Visakhapatnam – 530045Email: [email protected]
Ph: +91-891-2840412, 2840400www.gsib.gitam.edu
