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5 Tips For Successful UA Campaigns
Saint Petersburg, 8th February 2014
Head of Business Development - [email protected]
Giuseppe Bellanca
European Sales [email protected]
Jean-Vincent ‘JV’ Chardon
Agenda
●Current State Of Play●5 Tips For Successful UA Campaigns●Conclusion & Key Takeaways●Questions Time
#WNConf@JVChardon@MobileAppTrack
Current State Of Play
A little about us
Launched in 2011 to solve attribution for mobile app marketers with unbiased technology.•150+ Employees
•Seattle, San Francisco, London, Tel Aviv
•Working with the top grossing apps on iOS and Android
•Over 1 Billion attributions tracked every month.
Venture backed by
A few of our clients apps include:
Millions of apps in 2014!
A complex ecosystem
It’s a big data world
Source: Gartner, 2013
The holy grail of user acquisition
Source: http://www.forentrepreneurs.com/startup-killer/
5 tips for successful UA campaigns
Tip #1: Look beyond cost per install
Cost Per Install
Cost Per Engagement
LTV, ARPU, ARPPU the key metricsBlend metrics over a period of time for trends &calculations Utilize funnel and cohort analysis Data analysis: a new skill developers must adopt or employ
Tip #2: Define your KPIs
Tip #3: Don’t rely on a single traffic source
Source: MobileAppTracking platform
Tip #4: Re-engage existing users
“It costs 6 times more to attract a new customer than it does to keep an old one” Ruby Newell-Legner (Understanding Customers)
Source: http://support.mobileapptracking.com/entries/22560337-Event-Re-Engagement
Tip #5: Localize your campaigns
Source: Nordeus & Playspace marketing teams
Conclusion & Key Takeaways
Key take aways
User Acquisition should be an integral part of the mobile game development cycle:
●Look beyond the CPI model●Track (the right) in-app events●Explore different traffic sources●Re-engage existing users●Localize your campaigns
Data is the “new black gold” - use the right tools to harness its power
Source: http://www.wired.com/insights/2013/02/is-big-data-the-new-black-gold/
Questions Time
The standard in attribution analytics.
Prepared by the MobileAppTracking Sales Team©2013 HasOffers, Inc. | All rights reserved
Head of Business Development - [email protected]
Giuseppe Bellanca
European Sales [email protected]
Jean-Vincent ‘JV’ Chardon
