Date post: | 08-Jan-2017 |
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Give Google What They Want: Beat Panda and Penguin (Plus, Protect Yourself in the Future)Tom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
About Me•Started Canadian Finance Blog in 2009.
•Incorporated Drake Media in 2011.
•Continued to create new blogs and buy established sites.
•Partner with excellent writers to allow them to focus on what they do best.
•Network publishes over 1,000 posts a year and receives over 500,000 pageviews per month.
Give Google What They WantTom Drake – CanadianFinanceBlog.comWHAT IS CAUSING YOUR TRAFFIC DROP?
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Option 1:
Google Analytics
https://www.google.com/analytics/
Acquisition > All Traffic > Channels > Organic Search
Moz Google Algorithm Change History
https://moz.com/google-algorithm-change/
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Option 2:
Panguin Tool
http://panguintool.barracuda-digital.co.uk/
Log-in to Analytics
Allow access for Barracuda Digital
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Manual Actions
https://www.google.com/webmasters/tools/manual-action/
Or Search Console > Search Traffic > Manual Actions
Good: No manual webspam actions found.
Bad: Unnatural links to your site, unnatural links from your site, hacked site, pure spam, thin content with little or no added value
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Give Google What They WantTom Drake – CanadianFinanceBlog.comPANDA: CONTENT AND QUALITY, ACCORDING TO GOOGLE
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Yoast SEO: https://yoast.com/wordpress/plugins/seo/
Create unique meta/SEO descriptions, noindex duplicate archive pages, add social meta data.
Screaming Frog SEO Spider Tool: http://www.screamingfrog.co.uk/seo-spider/
Scan site for technical issues such as word count, duplicate titles or descriptions, H1/H2 tags, broken links, redirects.
Siteliner: http://www.siteliner.com/
Scan for duplicate content on your site. Noindex, remove, or revise.
Copyscape: http://copyscape.com/
Scan for duplicate content around the web. Ask scrapers to remove, or DMCA. Remove duplicated guest posts?
Give Google What They WantTom Drake – CanadianFinanceBlog.comPENGUIN: HOW LINKS TO YOURSITE CAN WORK AGAINST YOU
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Review your links: Search Console, Moz Open Site Explorer, SEM Rush, Ahrefs, Majestic.
Remove links: Reach out to sites where you would like your incoming link removed. When links are not removed, disavow them in Search Console.
Link Detox: http://www.linkdetox.com/
Analyze and classify links. Link screener for visual review. Creates disavow file.
Give Google What They WantTom Drake – CanadianFinanceBlog.comBUT WAIT, THERE’S MORE
Give Google What They WantTom Drake – CanadianFinanceBlog.com
Manual penalties
Unnatural links (inbound or outbound) and spam content.
Mobile-Friendly
Google has different results for mobile searches. If your site is not mobile friendly, your rankings will drop compared to desktop searches.
https://www.google.ca/webmasters/tools/mobile-friendly/
Payday
Spammy categories like payday loans, casinos, porn, and pharmaceuticals. Black hat SEO techniques are more common.
Top Heavy
Most pages have ads dominating their “above the fold” real estate. Bad user experience when they can’t find your content.