Give your content legs and run with it!

Who are we?

Nick DeNardis@nickdenardis Associate Director of Web Communications Wayne State University

Mallory Wood@mallorywood Assistant Director of Marketing, Social Media Saint Michael’s College

What is a website?

“A website is a collection of related web pages containing images, videos or other digital assets. A

website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called

URL.”

-- Wikipedia

Your web presence

Any where, any timeAudiences interact with content, not a website

Isn’t social doing enough?

http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/

89,728 visitors1,015 shares

OpportunitiesTurn one piece of content into five

Not just your usersbut YOU spreading your content!

What is content?

Approach to content:

Reactive vs. Proactive

Repurpose vs. Redo

Interactive

Low hanging fruit

Most Popularpages this week

Auto Suggestdestination pages

10 facts about your institution

Everyone has them.. How can we extend them?

Scavenger Hunt

Text

http://wayne.edu/wordhunt/

Clues

• The letter is inside the building guarded by Hippocrates.

• It is inside the building where you can see all the stars at night. The time changes color on this building at night.

• It is outside the building on campus that was purchased for $1. Look for a statue holding a book.

Scavenger Results

Interactive Web Video

Video Contest

Video Contest

Video Contest

Text

http://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv

Interactive

http://texasexes.org/tenthings/

Interactive

Virtual Campus Tour

Virtual Campus Tour

http://www.youtube.com/watch?v=uY5aduiy5j8

Virtual Campus Tour

http://www.youtube.com/watch?v=uY5aduiy5j8

Virtual Campus Tour

http://www.youtube.com/watch?v=uY5aduiy5j8

Virtual Campus Tour

TOUR

This was @Jer3my’s idea!

FAQ’sEver think to yourself, “why am I writing this?”

Well stop!It isn’t helping your users discover your content

FAQ’s re-imagined

http://www.pugetsound.edu/admission/

FAQ’s re-imagined

http://www.formspring.com/saintmichaels

FAQ’s re-imagined

http://www.formspring.me/gabbismc

http://admissions.wayne.edu/

FAQ’s re-imagined

http://vyou.com/gabbismc

Tracking EffectivenessDon’t bother doing anything if you’re not tracking

Step 1:Figure out what to track

• Homepage

• Admissions

• Schedule a Tour

• Thank You

• Landing Page

• Click (anywhere)

• Submit a Question

• Subscribe to Updates

• Open Subscription Email

• Click on Email Link

Step 2:Figure out how to track it

Step 3:Actually track it

Setup a schedulethat works for you

Calendar necessities

Academic calendar

Recruitment schedule

Special events

So... now what?

Evaluate your site

http://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/internships-and-co-ops

Google Custom Maps

Questions?

Thank you!

http://slidesha.re/psuweb11-legs

Photo Credits

• http://www.flickr.com/photos/marsdd/1893884585/

• http://www.flickr.com/photos/littleblackcamera/438163705/