Give Me ShoemakersGive Me ShoemakersPresentsPresents

Desired Experience(Before)

Accomplishment

Creation

Enlightenment

Oneness

Security

Validation

Duty

BrandsBrands

Advantages :-

1. Unique Thermo-Spot heat indicator ( Red Dot )

know your pan is preheated to the right temperature to seal in the flavor and moisture of your food.

2. Non-Sticky

3. Able to resist scratches & staining

4. Suitable for all heat sources

Disadvantages :-

1. Only be used for simple frying

2. Costly

AdvantagesAdvantages :-:-

1.1. Comfortable grip handles and fittings Comfortable grip handles and fittings

2.2. Riveted Stainless Steel HandlesRiveted Stainless Steel Handles

3.3. Non-Stick InteriorNon-Stick Interior

Disadvantages :-Disadvantages :-1.1. Only be used for simple fryingOnly be used for simple frying

2.2. Easily scratched by metal utensilsEasily scratched by metal utensils

Advantages :-1. Dishwash or handwash

safe2. More Depth3. Non-stick4. Special ‘spout’ feature5. Cheap

Disadvantages:-1.Easily scratched2.Simple or stir-frying only

Five Sense.Five Sense.

SightSight The store is not crowded.The store is not crowded. Not many people buying frying pans.Not many people buying frying pans. Many different frying pans.Many different frying pans. The pans are black.The pans are black. Customers looking at the ‘TEFAL’ brand pans.Customers looking at the ‘TEFAL’ brand pans.

SoundSound The store is quiet.The store is quiet. Clanking of the pans.Clanking of the pans. Customers knock on the pans to determine the quality of the pansCustomers knock on the pans to determine the quality of the pans Laughter by us when we interview the staff.Laughter by us when we interview the staff.

Five SenseFive Sense

SmellSmell Sorry, no smell.Sorry, no smell.

TouchTouch The pans are smooth.The pans are smooth. The handles are strong.The handles are strong. Not heavy.Not heavy.

TasteTaste Sorry, no taste.Sorry, no taste.

Main choice of pan?Main choice of pan?

1.1. TefalTefal – Reason? – Reason?-Temperature detection feature.-Temperature detection feature.-Non-stick surface.-Non-stick surface.-High quality branded product.-High quality branded product.

-Most Customers prefer Tefal also.-Most Customers prefer Tefal also.

-Able to resist scratches.-Able to resist scratches.

Desired Experience(After)

Accomplishment

Creation

Enlightenment

Oneness

Security

Validation

Duty

Why do you need and want to have this product?

• Tefal• We need it for frying and cooking.• Eg ; Frying of vegetables , frying of eggs and

bacon• It is well known and very useful so it is somewhat

a need in every household

• Meyer• We need it for frying and cooking• People feel comfortable using this product.

• Maxim• We need it for frying and cooking• The name of the product is very appealing and

attracts customer to try and buy it.

What sort of feelings do you get What sort of feelings do you get when you own/use the product?when you own/use the product?

•TefalTefal•Because it is expensive and a well known brand , it Because it is expensive and a well known brand , it gives you a sense of ownership and let the person gives you a sense of ownership and let the person using it feel like a master chef.using it feel like a master chef.

•MeyerMeyer•It is a very good product and I have faith that the food It is a very good product and I have faith that the food cooked with this product will be nice .cooked with this product will be nice .

•MaximMaxim•When I first saw this product, I thought that this was a When I first saw this product, I thought that this was a brand of a magazine , so I didn’t quite trust this product brand of a magazine , so I didn’t quite trust this product as I never heard of it as a frying pan.as I never heard of it as a frying pan.

Mr Alex

Interesting Experiences

Staff were very friendly and approachable.Staff were very friendly and approachable.Good product knowledge.Good product knowledge.We try to take pictures of customers but We try to take pictures of customers but

most of them were shy.most of them were shy.Most customers rejected our short Most customers rejected our short

interview.interview.

Credits to :

-Giant

-Mr Alex

-Ms Ratna

-Staffs