University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
Giving People What They Want:
A Case Study at the University of Wisconsin Digital Collections
CenterVicki L. Tobias, Digital Services [email protected] / 608.265.6381
Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications [email protected] / 608.262.9470
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
Who are we?The University of Wisconsin Digital Collections Center (UWDCC)
Digitizes, provides access to, and maintains digital projects. The UWDCC develops and implements technologies to enhance digital collections, and partners with a variety of content providers to create illustrative and valuable digital resources.
Serves: 13 Four-year campuses 13 Two-year campuses
Employs: 7 full time staff 15-20 student staff
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
What are we?
Collection strengths include: decorative arts, ecology, literature, history, music, natural resources, science, social sciences, the State of Wisconsin, and the University of Wisconsin.
The University of Wisconsin Digital Collections Center (UWDCC) Digital resources:
8,965 books & journals 1,409,227 pages 43,710 images 16,049 audio minutes 223,177 citations 1,609 finding aids
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006Survey Criteria Targeted to UW-Madison faculty Web-based survey
Knowledge of UWDCC and its resources and services
Use of digital resources in teaching and research
76 respondents / 1,000 emails Goal: to inform collection
development decisions and marketing and outreach work
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006
What our Users Said: General awareness “Tell me more!” Instructional use Self-created digital
resources The “Google factor”
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006General Awareness Most respondents
had no prior knowledge of UWDCC or its resources and services
use digital resources in teaching but were unaware that UWDCC creates and hosts digital resources
LESSON: Get the word out! Direct
marketing to faculty, to raise awareness
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006
Tell Me More! Most respondents were
enthusiastic to know more about UWDCC, its resources and services: Updates about new
resources How to complete a
digitization project with UWDCC
LESSON: Information pertinent to
their field, departmental newsletters & presentation, campus presentations and campus-wide media
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006
Instructional Use of Digital Content
LESSON: Collection development focus on
image-rich texts and multimedia content
Types of Digital Resources
Simulations
Audio/Podcasts
Video
Text
Images
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
Instructional Use of Digital Content
Many respondents wanted to know how to use UWDCC-created content in their teaching Lectures Course management system
LESSON: Need for instruction
regarding UWDCC collections Online tutorials Workshops
UWDCC User Survey – Spring 2006
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006Self-Created Digital
Content Some respondents created
their own digital content for research and instruction
LESSON: Make faculty aware that
UWDCC can assist with this process Digitization services Project suggestions Project consultation
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006The Google Factor Most respondents found digital
resources through a Google search an already known collection
LESSON: Need to make our collections
“Googleable” Reprioritize technical
developments Explore other ways of
exposing and presenting our content
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
UWDCC User Survey – Spring 2006Conclusion Marketing Communication Collaboration Reprioritization Flexibility Continual assessment
University of Wisconsin Digital Collections Centerhttp://uwdc.library.wisc.edu
UNIVERSITY OF WISCONSIN - MADISON
Giving People What They Want:
A Case Study at the University of Wisconsin Digital Collections
CenterVicki L. Tobias, Digital Services [email protected] / 608.265.6381
Lisa M. Saywell, Research Services Planning Coordinator and Scholarly Communications [email protected] / 608.262.9470