S T O P & S H O P G I V I N G T A G P R O G R A M

G I V I N G T A GM A R K E T I N G

T O O L K I T C h e c k l i s t , T e m p l a t e s & T i p s

W e ' r e H e r e t o H e l p ! P r o g r a m M a n a g e r - D a n i e l l e N o n a m a k e r - s t o p a n d s h o p @ b a g s 4 m y c a u s e . c o m - 6 0 3 . 3 8 0 . 9 3 3 5

WELC OME!stopandshop.bags4mycause.com

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We’ve created this Marketing Toolkit to provide you with information andmaterials that can support and improve your outreach to friends, supportersand constituents. The information and suggested content is easy to use. Simply copy and pasteany materials that you like into your email program, social media accounts,and more! Quickly and efficiently spread the word to help drive awarenessand donations to your organization throughout the program. As you review the following pages and get familiar with our 4-step process(Educate, Communicate, Motivate and Celebrate), please remember thesethree suggestions:

You can easily copy and paste (right click, then selectcopy/paste) any of the provided materials for yourorganization. Customize the language to fit your needs,or feel free to create your own message!

Utilize the – We’ve created a variety ofimages for you to use as frequently as needed to supportthis program and increase your donations.

If you need any other information on the program, orassistance in navigating this toolkit, please do not hesitate toreach out to Danielle Nonamaker by calling 603-380-9335 oremailing stopandshop@bags4mycause.com.

The amount of donations and community connections youcan create are endless and easy. We look forward to

seeing you succeed!

Let's Get Started...

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PR OGR AMOVER VI EW

Welcome to the Stop & Shop Giving Tag Marketing Toolkit! The information and assets provided inthis toolkit can be used to support your efforts in raising donations and awareness all year longfor your organization in the Stop & Shop Giving Tag Program. To bring you success in the Stop & Shop Giving Tag Program, we have laid out a four step process:Educate, Communicate, Motivate and, finally, Celebrate!

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Step 1: Educate

Step 2: Communicate

Step 3: Motivate

Step 4: Celebrate!

Start by educating yourself, yourstaff and your volunteers about theprogram and this opportunity.Page 03 - 04

Spread the word! Use our emailtemplates and press release draftsto share the news in yourcommunity.Page 05

It's GO TIME. Send yoursupporters to the store topurchase the bag and use theGiving Tag to raise funds for yourorganization!Page 06

Checks are sent out quarterly forthe Giving Tag Program, so this is agreat way to raise funds all yearlong.

CONTENT CHECKLIST

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stopandshop.bags4mycause.com

GIVING TAG 101

When a shopperpurchases a $2.50

Community Bag at anyStop & Shop store, the

shopper can now selectyour organization as the

recipient of a $1donation by following

the instructions on theGiving Tag attached to

the bag. This opportunityis available 365 days a

year. All you need to dois use this toolkit to

spread the word!

Each month, leadershipat every Stop & Shoplocation chooses a non-profit to benefit fromthe Community Bag.Any donation that is nototherwise directed bythe Giving Tag will besent to this "default"non-profit. You havenot been chosen as thedefault non-profit atthis time, but if you areyou will be notified 30days in advance.

The TagThe Bag

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E D UC AT E

The Giving Tag is a year long fundraisingopportunity to drive donations. With the Giving Tag, shoppers cansupport the community they call homeby directing their $1 donation generatedfrom the purchase of the $2.50Community Bag to the non-profit of theirchoice. Shoppers can simply follow theinstructions on the back of the Giving Tagto select the non-profit they would like tosupport!

ABOUT THE PROGRAM

K N O W Y O U R O P P O R T U N I T Y

HOW IT WORKSUpon purchasing the Community Bagwith the Giving Tag at any Stop & Shop,shoppers are directed to: 1. Visit mystopandshopcause.comwithin 7 days of their purchase. 2. Remove the scratch-off layer on theGiving Tag to reveal the unique identifier. 3. Submit their identifier and select thenon-profit they would like to receive a $1donation - now including you!

Check out our for social mediagraphics, images of the bag with the tag,and more!

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If the donation is not directed within 7 days ofpurchase, the donation will be sent to theCommunity Bag Program beneficiary - themonthly featured non-profit selected by storeleadership at the store where you purchasedthe bag.

THE G IV ING TAG

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SAMPLEST AFF E MAI L

Dear (Staff/Board/Volunteers), We are so excited to share that (name oforganization) is now participating in the Stop & ShopGiving Tag Program, which is designed to make it easyfor customers of Stop & Shop stores to contribute totheir local community while supporting theenvironment. This ongoing opportunity can be taken advantage of atany Stop & Shop store. All you have to do is purchase a$2.50 reusable Community Bag, follow the instructionson the attached Giving Tag and we will receive a $1donation!  This is a great way to support the environment andfundraise for our cause. If everyone on our email listpurchased just ONE bag and directed the $1 donationto us, we would receive a donation of $(how manypeople on your list).  Let’s get started! We can begin by sharing the news ofthis opportunity with our friends and family. Call, sendemails and post on social media. The more people wholearn about the program, purchase the Community Bagand use the attached Giving Tag to direct the donationto (name of organization), the more money we willraise.  To learn more about this program, please visitstopandshop.bags4mycause.com. Best,(Signature)

ED UC ATE

Start by making sure your staffis fully informed on the

opportunity to maximize yourfundraising efforts later on.

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K N O W Y O U R O P P O R T U N I T Y

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PR OG R AM FAQs

What is the Giving Tag?It is a tool to help raise donations all year long. You can raise

donations at any Stop & Shop location through the GivingTag. Donation checks are mailed quarterly, so it is a great

opportunity to raise funds throughout the year!

What is the difference between the Community BagProgram and the Giving Tag Program?

The Giving Tag Program is an ongoing opportunity for non-profits to raise funds at any time throughout the year.

Supporters can go to any Stop & Shop, buy the CommunityBag and follow the instructions on the Giving Tag to direct a

$1 donation to an organization of their choice. TheCommunity Bag Program is an opportunity for non-profitswho are selected on a monthly basis at every Stop & Shop

location. The selected non-profit in the Community BagProgram is the "default beneficiary" who will receive any

donations that are not otherwise directed by the Giving Tag.

What is the cost of Community Bag with the Giving Tag?The cost of the Community Bag with the Giving Tag is $2.50.

Where do I find the Giving Tag? 

The Giving Tag is affixed to the reusable Community Bag.Community Bags can be found on the designated reusable

bag rack and at various registers.

How did Stop & Shop hear about my organization?The Stop & Shop Giving Tag Program team conducted a

research process to identify, qualify and screen non-profitsfor this program. Your organization stood out to us as an

incredible non-profit in your local community.

SOC I AL ME D I APOST S

FOR IMMEDIATE RELEASE(Name)

(Name of your organization)(Phone)(Email)

 (Name of your organization) Participating in Stop & Shop

Giving Tag Program  

(City, State) – (Name of your organization), a non-profitcommitted to (description of organization), has begun

generating donations through the Stop & Shop Giving TagProgram.

 The Stop & Shop Giving Tag Program, which launched in

May 2019, is a reusable bag program that facilitatescommunity support with the goal to make a difference in

the communities where shoppers live and work. 

When a shopper purchases the $2.50 reusable CommunityBag at any Stop & Shop store, they have the opportunity to

direct a $1 donation to a local non-profit by using theattached Giving Tag. (Name of organization) has already

begun generating donations through the use of the GivingTag.

 “(1-2 sentence quote reflecting excitement about

participating in the program),” said (name of yourorganization) Executive Director, (name). “(Short quote

on how this donation will help you fulfill yourmission).”.

 (Name of organization) is a non-profit based in (city,

state). Founded in (year), (name of organization) has(describe efforts in the community since founding of

company). Learn more about (name of yourorganization) by visiting (website).

 For more information on the Stop & Shop Giving Tag

Program, visit stopandshop.bags4mycause.com.

SAMPLE PR E SSR E LE ASE

C OMMUNI C ATE

We’re excited to share that all Stop & Shopstores are now offering the Giving Tag

Program! Every time a shopper buys the $2.50reusable Community Bag at any Stop & Shop

store, they can direct a $1 donation to(organization) by using the attached Giving

Tag. Visit your local Stop & Shop and pick oneup today!

We’re participating in the Stop & ShopGiving Tag Program! Purchase a $2.50reusable Community Bag at any Stop &Shop store and use the attached GivingTag to direct a $1 donation to(organization).

Looking for an easy way to go green? Pickup a few $2.50 reusable Community Bagsat any Stop & Shop store. Each bag helps

reduce paper and plastic bag use, and youcan use the attached Giving Tag to direct a

$1 donation to (organization). It’s a win-win!

S P R E A D T H E W O R D

T I P # 2Use an image from our to reach more people and boostengagement on social media!

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MOTIVATEB A G S S O L D = D O N A T I O N $ R A I S E D

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C OMMUNI T Y OUT R E AC H PLAN

The Giving Tag opportunity is ongoing!Customize your communication plan

to maximize donations.

MonthlySend an email blast to your community to

spread the word

WeeklyPost to social media to encourage your

followers to buy a bag

QuarterlyPublish a press release

to engage the media

Repeat andbe Rewarded

T H ANK YOURSUPPOR T E R S

Subject: Thank you! Stop & Shop Giving TagProgram Hello, Thank you to everyone that has visited a Stop& Shop store, purchased a Community Bagand used the attached Giving Tag to directthe $1 donation to (name of yourorganization)! We’ve raised a total of$(donation amount) so far. Whether you’ve bought a bag or helpedspread the word, we couldn’t have done thiswithout you. The money generated throughthis program will help us to (share what youwill do with the funds raised). If you haven’t had a chance to pick up a bagyet, don’t worry! The Stop & Shop Giving TagProgram runs all year long. All you have todo is purchase the Community Bag at anyStop & Shop and follow the instructions onthe attached Giving Tag to direct the $1donation to our organization.  To learn more about this program, pleasevisit stopandshop.bags4mycause.com. Thankyou for your continued support! Best, (Signature)

R E C E I VE YOURD ONAT I ON

C H E C K

C ELEBR ATE!

Donation checks are sent out on a quarterlyschedule for non-profits in the Giving Tag

Program. This makes it a great opportunity tofundraise throughout the year, or push acampaign for a specific time of the year!

You can raise funds all year long by using

the   Giving Tag attached to the $2.50Community Bag!

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T H A N K Y O U & L E T ' S K E E P G O I N G

T I P # 4Donation checks are sentquarterly, so continue to increasedonations any time at ANY Stop &Shop.

stopandshop.bags4mycause.com

R E PE AT ALL YE AR LONG

P R O G R A M M A N A G E R

D A N I E L L E N O N A M A K E R

WE'RE HERE TO HELP!

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