21
Glasgow School for Business and Society BA (Hons) International Fashion Business Linda Shearer BA (Hons) International Fashion Branding Louise McBride
Glasgow School for Business and Society
BA (Hons) International Fashion Business
Linda Shearer
BA (Hons) International Fashion Branding
Louise McBride
2
Graduates differentiated through:
• Vocational programmes
• Balance of theory and practice
• Employability skills development
• Team working
• External engagement
• Live projects
• International opportunities
3
Programme Information
Entry Requirements
Distinctive Features
Areas of Study
Career Opportunities
International Fashion Business @ GCUEntry Requirements Highers: ABBBB including Art &
Design and English at B plus Nat 5 maths at C
A Levels: BCC plus GCSE Art/Textile, Maths and English at C/4
Direct Entry to level 3: HND Fashion: Design & Production with Retail or HND Fashion Design and Manufacture with AB/BA in the graded units
Distinctive FeaturesMore than just fashion – contains marketing, business and management skills required for success in the fashion sector
Tailored to meet the needs of the fashion industry and a variety of careers
Encourages the development of key skills for employment
BA (Hons) International Fashion Business
Level 1 Level 2 Level 3 Level 4EEE1: Workplace Culture and Behaviour
EEE2: Society, Employability & Business
EEE3: The Enterprise Value Challenge
Dissertation
The Business of Social Science
Essentials of Managing Human Resources
Business Research Methods & Skills
Dissertation
Marketing Principles Consumer Behaviour International Marketing Strategy
Changing Perspectives in International Marketing
Fundamentals in Financial Management
Garment Development and Sustainability
Contemporary Fashion Design
Fashion Design for Industry
Principles of Fashion Design
Garment Development and Sustainability
Contemporary Fashion Design
Fashion Design for Industry
Garment Construction Techniques
Option-Work Placement, Digital Fashion Branding, languages
Options-CAD Fashion, Buying & Merchandising, languages
Options-Applied CAD Project, Digital Fashion Branding, languages
Specialist studios
11
International Fashion
Business
Careers:
Design, Buying, VM,
Journalism, Production, Styling,
Forecasting, PR
Graduates:
Own business, Arcadia Group,
Cruise, ASOS, Trespass, Gore,
MJM Int.
12
Highers ABBBB including English PLUS National 5
Maths at C.
There is a direct college route into the programme at
Level 3 and the following HNDs are suitable for direct
entry:
– HND Advertising and PR
– HND Fashion Design and Manufacture
– HND Fashion Design and Production with Retail
– HND Marketing
– HND Retail Management
International Fashion Branding
@ GCU: Entry Requirements
BA (Hons) International Fashion Branding
Level 1 Level 2 Level 3 Level 4EEE1: Workplace Culture and Behaviour
EEE2: Society, Employability & Business
EEE3: The Enterprise Value Challenge
Dissertation
The Business of Social Science
Essentials of Managing Human Resources
Business Research Methods & Skills
Dissertation
Marketing Principles Consumer Behaviour International Marketing Strategy
Changing Perspectives in International Marketing
Fundamentals in Financial Management
Creative Fashion Brand Development and Promotion
Digital Fashion Branding, Retail Buying & Visual Merchandising
International Fashion Brand Management & Communication
Contemporary Fashion Branding
Creative Fashion Brand Development and Promotion
Digital Fashion Branding, Retail Buying & Visual Merchandising
International Fashion Brand Management & Communication
Option: Law in Business, Language, International Economic Issues & Challenges
Option: Feature Writing, Language
Option: CAD Fashion, Language
Option: Buying & Merchandising, Digital Fashion Branding, Applied CAD Project, Journalism, Social Marketing
14
International Fashion
Branding
Level 2 - Develop fashion
lifestyle product and brand
with Trtl
Level 4 – Brand Management
& Communication project
project with Glasgow lifestyle
retailer, 18montrose
Internationalisation of the
brand.
Internships, graduate
employment
15
.International Fashion Branding
Careers: Buying, Merchandising, VM, PR, Advertising, Retail, Brand Management, Digital Marketing, Styling, own business.
Graduates: Zara, All Saints, ASOS, Remnant Kings, M&Co, TK Maxx, Quiz, Harris Tweed, Chanel, Louis Vuitton, Missguided, River Island
16
External Engagement – Live Projects
17
Study Tours
London, Paris,
Milan, Rome, New
York, Madrid……
Fashion Districts
Flagship stores
Behind the scenes tours
Meet designers (Fiorucci)
Visit colleges/universities
Shopping!
18
Summer Schools
Fashion Retailing in
Spain Summer
School, Madrid
19
FMR Subject Group
• 20+ members of staff
• Wealth of industry experience & contacts
• Training & consultancy
• Research
• Innovative teaching & learning methods
• Commercial currency and relevance of knowledge
Research: Lifestyles, Sustainability & Fashion
• Luxury
• Vintage
• Sustainability
• Branding
• Identity
• Retailing
• Internationalisation
• Supply Chain
• E-branding, Social Media
• Consumer Behaviour
Programme Leader Contacts
BA (Hons) International Fashion Branding
Aileen Stewart [email protected]
0141 331 8086
BA (Hons) International Fashion Business
Nicola O’Hare [email protected]
0141 331 8008
