Glenfiddich

Activation Proposal

Cask of Dreams Live Twitter Feed

Bloggers and hyper-active social media fans are encouraged to Tweet questions and social media contests are created to create real-time viral marketing

Glenfiddich

Activation Proposal

Crowdstir Activation Proposal

Glenfiddich

Activation Proposal

TRENDS: Brands are looking for new and better ways to communicate with and understand their consumers

Brands are looking for new and better ways to create regional databases (email, phone, social media) while monetizing them by using call-to-action sales promotions and events that impact specific regions

INTEL REPORT

Glenfiddich

Activation Proposal

Cask of Dreams • 30,000 signatures from 6 major markets (database)

• Major PR support from HQ (viral marketing)

• Major POS support from HQ (brand awareness)

• Hyper-active Social Media user group (captive audience)

Explorers • High-end demographic

• Hyper-active consumers

• Active Social Media

users

Glenfiddich Assets

Glenfiddich

Activation Proposal

Cask of Dreams Data Acquisition

Event guests immediately opt-in onsite in order to receive their Glenfiddich giftbags securing mobile phone numbers for future deal offerings & event invitations

Glenfiddich

Activation Proposal

Cask of Dreams Timeline

2 months before event

1 month before event Event 1 month

after event 2 months

after event

Social Media messaging migrating national followers to local

regional social media

In-store POS placement for

phone # acquisition & instant IRC offer

Phone # acquisition & live Twitter feeds

SMS to Event Attendees with sales

promo offer SMS to Event Attendees with sales promo offers

and future event info

Glenfiddich

Activation Proposal

Key Account Sales Promotions

Enhance your off-premise POS and décor by placing short code SMS invitations on-site to build a database of your most loyal and hyper-active consumer fans

Glenfiddich

Activation Proposal

Key Account Sales Promotions

Enhance your off-premise shelf talkers by placing Crowdstir QRoupons™ on collateral to build a database of your local consumers and stay engaged post-sale

$5 off

any 750ml

Balvenie Scotch

Glenfiddich

Activation Proposal

Cask of Dreams Live Twitter Feed

Bloggers and hyper-active social media fans are encouraged to Tweet questions and social media contests are created to create real-time viral marketing

Glenfiddich

Activation Proposal

Better Engagement through Social Media

Staying engaged with regional bloggers and event attendees helps source free social media content that can be utilized on an International level creating a cross-cultural exchange program

Glenfiddich

Activation Proposal

ACTIVATION IDEAS: • Leverage Glenfiddich franchise events (Cask of Dreams) to create regional database for CRM (Customer Relationship Management)

• Leverage Crowdstir to maintain communication with Cask of Dreams attendees for call-to-action regional sales promotions & regional event awareness

• Instant Rebate Coupon

• Event Invitations

• Leverage Crowdstir to migrate national social media following toward regional social media site to enable regional sales promotions

•Leverage Crowdstir to create and monetize regional database that will enable direct-to-consumer promotion

• Leverage Crowdstir to enhance in-store presence with key accounts

• Leverage Crowdstir to offer key accounts special promotions and marketing programs that enhance national franchise programs (Cask of Dreams)

PROPOSES