Glenn WardGPM - EngineeringWindows Division, Microsoft Corp

Windows 7 Device Partner Event -

December 2009

Describe how we got here – and ‘the new Windows’

Review 3-Day agenda – goals; what you’ll learn

Kick-Off Agenda

Underscore development paradigm -

Quality over timelineTimeline over

features

Describe go-forward partnering

Thank You for Your Partnership and Feedback!

What’s in store…

Date Time Session Team Speaker(s)

1-Dec-09 0900-0930 Registration/Breakfast Attendees N/A

1-Dec-09 0930-1000 Welcome Adoption Glenn Ward

1-Dec-09 1015-1100 Device Experience Overview w/ Demos Adoption/Marketing Jim Barber, Brian Larsen, Courtney Latta, Others

1-Dec-09 1115-1200 Documentation/Web Resources/Refresh Cycles Publication/Content Jim Travis

1-Dec-09 1200-1245 Lunch Attendees N/A

1-Dec-09 1300-1345 Introduction of the Windows 7 Logo Program for Hardware, Part 1 Logo Amina Saify

1-Dec-09 1400-1445 Introduction of the Windows 7 Logo Program for Hardware, Part 2 Logo Amina Saify

1-Dec-09 1500-1545 Windows 7 Logo Device Fundamentals Logo Gilbert Javier

1-Dec-09 1600-1700 Chalk Talk 1 Logo/All All

2-Dec-09 0900-0945 Windows 7 Logo System Fundamentals Logo Paul Reed

2-Dec-09 1000-1045 Introducing WLK 1.5 WLK Gilbert Javier

2-Dec-09 1100-1145 Winqual- Metadata Walkthrough and Business Rules Winqual Niket Sanghvi

2-Dec-09 1200-1245 Lunch Attendees N/A

2-Dec-09 1300-1345 Container IDs, Model IDs and Multi-Function Devices Product Cameron Brodeur

2-Dec-09 1400-1445 Metadata Authoring, Part 1 Adoption Jon Schwarz

2-Dec-09 1500-1545 Metadata Authoring, Part 2 Adoption Jon Schwarz

2-Dec-09 1600-1700 Chalk Talk 2 Logo/All All

3-Dec-09 0900-0945 Windows 7 Marketing Marketing Dan Laycock; Drew Peterson

3-Dec-09 1000-1045 Windows 7 Logo Results to Date Logo/Marketing David Edfeldt

3-Dec-09 1100-1145 Final Q/A All All

3-Dec-09 1200-1245 Lunch/Thank You/Company Store Trip All All

Feedback From Users & PartnersC

ust

om

er

& P

art

ner

Rese

arc

h

Top C

ust

om

er

& P

art

ner

Needs

“I just want it to work.”

“I want an OS that gets me to my stuff faster, and then gets out of my way.”

“Make the tasks I do everyday easier.”

[Partners] – “Make it easy for my users to discover my [products], and cool things they

can do.”

“I like the idea of being able to do new things, but only if I don’t have to spend a lot of time figuring them out.”

What Should We Build

Identify most important customer needs

What & How Should We

Deliver Core Message

Identify what messages customers

want to hear

How Do We Talk To Specific

Target Audiences

Validate what resonates by target audience

Your PC, simplified.

Fast on, fast offLean, built for

speed

Streamlined UXEasier, Pervasive

Connectivity

Simplifies everyday

tasks

Works the way

you want

Makes new things

possible

Device Experience &

ServicesMedia Streaming,

Touch

Everyday Tasks are

Faster & Easier

New Things Possible

More intuitive navigation

Simpler home networking

Improved device experience

Keep your life in sync with Windows Live

Faster Web browsing with IE8

More choices in how you interact with your PC

Easier to enjoy photos, music & videos almost anywhere

Easy upgrades with Windows Anytime Upgrade

Win

dow

s 7 G

oals

Customers Told Us What They Wanted & We Listened

Works The Way You Want

Faster & more responsive

Broad compatibility

More reliable

Fewer interruptions

Reflects your style

Windows 7 memory consumption is independent of number of open windows

1 2 5 7 10 15 20 25 30 35 40 45 500

50000

100000

150000

200000

250000

300000

350000

Number of Windows Open

Mem

ory

Consu

mpti

on

(MB

)Memory Consumption Comparison (Lower = better)

Windows Vista Windows 7

Works The Way You Want

Laptop operating time improvements(Taller = better)

0

50

100

150

200

250

+15.4%

+12.5%

+11.5%

System A System B System C

DV

D R

undow

n B

att

ery

Life (

Min

ute

s)

Windows Vista SP1 Windows 7

Works The Way You Want

Works The Way You Want“Great with Devices”

Works The Way You Want

New Things Possible

Faster & More Responsive

Broad Compatibility

More Reliable

Fewer Interruptions

Reflects Your Style

More choices in how you interact with your PC

Easier to enjoy Photos, Music & Videos almost anywhere

Easy Upgrades with Windows Anytime Upgrade

Win

dow

s 7 G

oals

Customers Told Us What They Wanted & We Listened

Everyday Tasks are

Faster & Easier

More intuitive navigation

Simpler home networking

Improved device experience

Keep your life in sync with Windows Live

Faster Web browsing with IE8

Works The Way You Want

New Things Possible

Faster & more responsive

Broad compatibility

More reliable

Fewer interruptions

Reflects your style

More choices in how you interact with your PC

Easier to enjoy photos, music & videos almost anywhere

Easy upgrades with Windows Anytime Upgrade

Larger, customizable taskbar with previews

Get to devices, documents, applications & tasks faster with jump lists

Intuitive ways to arrange windows

“Help me find what I need faster.”

Everyday Tasks Are Faster & EasierDiscoverability & Intuitive Navigation

Everyday Tasks are

Faster & Easier

Works The Way You Want

Faster & More Responsive

Broad Compatibility

More Reliable

Fewer Interruptions

Reflects Your Style

More Intuitive Navigation

Simpler Home Networking

Improved Device Experience

Keep Your Life in Sync with Windows Live

Faster Web Browsing with IE8

Everyday Tasks are

Faster & Easier

Works The Way You Want

Faster & more responsive

Broad compatibility

More reliable

Fewer interruptions

Reflects your style

More intuitive navigation

Simpler home networking

Improved device experience

Keep your life in sync with Windows Live

Faster Web browsing with IE8

Win

dow

s 7 G

oals

Customers Told Us What They Wanted & We Listened

New Things Possible

More choices in how you interact with your PC

Easier to enjoy photos, music & videos almost anywhere

Easy upgrades with Windows Anytime Upgrade

Get more from your devices with a single, intuitive interface providing easy access to status, options, & tasks

Device Stage

A single place to access all of your connected & wireless gear

“I am not really familiar with all the capabilities my devices have”

Makes New Things PossibleImproved Device Experience

Devices & Printers

Note: implementation dependenton device manufacturer

Makes New Things PossibleImproved Device Experience

Note: implementation dependenton device manufacturer

Play your content  easily on your networked devices around the home.  Access your media library from any PC in the home.

“My music, photos and video live across multiple PCs. Its hard to access it from my TV, my other PCs, my stereo and gadgets - at home and when I’m away.”

Makes New Things PossibleEasy To Enjoy Your Photos, Music & Videos Anywhere

We listened, acted & solved real needs

We’re delivering the best device & system experience possible

Keeping Our Promise To Customers & Partners

We’re excited to help you with Windows 7, and partner with you on what’s next in Windows

Thank You!

Windows 7 Press

…the new Windows is not only the best operating system that Microsoft has ever produced. It is arguably the fastest, most intuitive, and most useful consumer desktop OS on the market today

- Farhad Manjoo, Slate

Looks like 7 is a lucky number after all.

- David Pogue, New York Times

Windows 7 is darn good…very good. - Yobie Benjamin, San Francisco Chronicle

Windows 7 Momentum

Windows 7 has broken the 4% market share barrier in less than three weeks, a mark that took Windows Vista five months to reach…

-Computerworld

According to NPD’s weekly tracking service, Windows 7 software unit sales in the U.S. were 234 percent higher than Vista’s first few days of sales.

-NPD Group, Inc.

Device Stage Press

Device Stage …It was the ultimate in Plug and Play. The demo showed how easy it was to import pictures once the camera was connected

- Samara Lynn, ChannelWeb

The new Device Stage makes managing peripherals significantly easier…

- Seth Rosenblatt, CNET

Great…when supported

Or take the new Device Stage screen. When you connect a gadget to your PC, you’re supposed to see its actual photograph, model name and list of relevant features. But until all the gadget makers get on board, you sometimes see only generic icons here -David Pogue, New York Times

Device Stage Gadget Interface is Gorgeous (When Supported!)

-Wilson Rothman, Gizmodo

Lighthouse Device Technologies

Device StagePrinters, media players,

phones & cameras

Play ToTVs, stereos, DMRs & picture frames

Windows Connect NowNetwork devices

HD ImagingPrinters & digital cameras

Media CenterTV tuners, extenders &

remote controls

DirectX 11Video cards

Windows TouchExternal monitors

Windows Hardware Ecosystem

Vendor states that it works

Product passes Microsoft quality tests

Product builds on new features of Windows 7

Logo

Lighthouse

Compatible

Mar

ketin

g

Better performance

Faster startup & shutdown

Quicker task management

Improved battery life

Closer development with PC Manufacturers and Hardware Partners

Works The Way You WantFaster & More Responsive

“I want my PC to be fast and responsive.”