1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com 2. Then 3. Every biz owner CAN build their bottom line through social media strategy. ~ Cindy Morrison 4. Todays customer doesnt buy what you SELL... They buy who you ARE! 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact 6. HOPE is *NOT* a strategy! 7. Biz Goals Fan Base = Distribution 8. Sales Funnel 9. 80 / 20 Rule 10. Content is KING 11. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week) 12. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts 13. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board 14. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION likes & comments 15. 90% DONT Come Back Value! Value! Value! 16. Value #1 Information 17. Value #2 Monetary 18. Engagement 19. Hyperlink & Apps 20. Its NOT LogoBook! 21. Socialvention Case Study 22. 18 Day Contest 1k Likes 23. $30 Promoted Post 24. Socialvention Strategy Paid & Organic 25. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified 26. Twitter ~ Cocktail Party 27. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media 28. @UserName @TVNewsGal vs @CindyWMorrison 29. #Topic #SparkandHustle & #SOCIALVENTION 30. Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention 31. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media 32. Create #Buzz! 33. Customer Service 34. Reach the Media 35. LinkedIn ~ Board Room 36. Company Profile 37. LinkedIn Add Contacts 38. LinkedIn Join Groups 39. Pinterest ~ Bulletin Board 80% Women 40. Pinterest Boards 41. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report 42. Branding 43. Be An Expert 44. Create Emotion 45. Get Attention 46. Make A Connection 47. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH If YouTube were a country... It would be the THIRD LARGEST after China & India 48. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires 49. Be An Expert 50. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you 51. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE 52. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison