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Gli strumenti del content maketing

Date post:28-Jul-2015
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1. gli strumenti del content marketing a cura di Gianluigi Bonanomi 2. content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting (Bill Gates, 1996) content is #king raigbailey.net/content-is-king-by-bill-gates 3. content is #not king Andrew Odlyzko, content is not king, www.dtc.umn.edu/~odlyzko/doc/history.communications2.pdf Douglas Idugboe, why content is not king, http://smedio.com/2012/06/22/why-content-not-king Larry Brooks, why content is no longer king (and whos taking his place), www.copyblogger.com/context-is-king content is a #sword #audience is the king, content is #servant social media = #kingmaker #communication is king #relationships are king #context is king #conversation is king marketing and #search are the rulers now unless your first name is Stephen (Charles Warner) 4. distribution is #queen European Commission, 10 facts about media and content industries http://europa.eu/rapid/press-release_MEMO-12-805_en.htm?locale=FR 5. Cory Doctorow, prefazione a share or die, www.societing.org/2012/11/share-or-die-dedicato-ai-nuovi-manager-della-condivisione i contenuti senza un pubblico sono interessanti quanto un albero che cade nel bosco deserto Cory Doctorow 6. content is king #again #branded content #social is contents best friend matching #supply with #demand #devices are lighting up a new path #commerce and content can co-exist #paidcontent is really happening! Robert Andrews, Content is king again: why Bill Gates may be right after all http://paidcontent.org/2012/11/16/content-is-king-again-why-bill-gates-may-be-right-after-all 7. #EC=MC Tom Foremski http://curve.gettyimages.com/article/i-brand-come-case-editrici/?p 8. every new medium begins as a container for the old Marshall McLuhan 9. #brand journalism 10. il #CCO? www.axicom.it/insights/dopo-il-ceo-il-cfo-il-cmo-il-cso-il-coo%E2%80%A6-le-aziende-hanno-anche-bisogno-di-un-cco 11. perch #puntare sui contenuti? 12. dimostrare #competenza 13. attirare #visitatori 14. i buoni contenuti diventano #virali Daniel Zeevi, How to Write Articles That Go Viral http://socialmediatoday.com/daniel-zeevi/1252631/how-write-articles-go-viral-social-media-10-tips 15. #engagement marketing 16. #posizionamento 17. la #pubblicit tradizionale non funziona 18. Servono le #idee 19. usare le #mappementali http://mind42.com 20. il #generatore di titoli www.portent.com/tools/title-maker 21. prendre spunto dalle #richieste 22. le #FAQ 23. shold ask question 24. tenersi #informati 25. l#aggregatore di contenuti http://feedly.com 26. le #recensioni 27. #dietrolequinte 28. le #citazioni 29. #visual content http://socialtimes.com/12-reasons-use-visual-content-infographic_b200358 30. creare le #immagini www.canva.com 31. #immagini free www.gratisography.comhttp://pixabay.com/it http://morguefile.com 32. cercare #immagini in CC http://search.creativecommons.org 33. citare studi di #settore http://infographicjournal.com http://dailyinfographic.com www.coolinfographics.com 34. creare #infografiche https://infogr.am 35. #video www.brandjournalism.it/3-esempi-di-content-marketing-con-vine 36. #webinar Google Hangouts 37. creare le #citazioni http://quozio.com http://tomfishburne.com 38. sfruttare i #meme http://memegenerator.net 39. le #GIF http://gifmaker.me www.gifyoutube.com 40. i codici #QR http://goqr.me http://wtfqrcodes.com 41. #wordcloud www.wordle.net 42. un #fumetto http://stripgenerator.com 43. #contentcuration www.scoop.it 44. lo #storytelling (brand story) http://writtent.com/blog/15-storytelling-techniques-writing-better-brand-story www.mrwebmaster.it/web-marketing/storytelling-aziendale-come-sfruttarlo-campagna-on-line_11677.html 45. Starkucks su #Instagram 46. #metrorossa 47. #500 http://blog.fiatusa.com 48. creare #storie http://youtu.be/FgSXnwVRoHs 49. creare #liste http://list.ly 50. the #best of 51. i #guest post 52. creare un #sondaggio www.typeform.com 53. cliente #testimonal 54. la rassegna #stampa 55. #podcast 56. contenuti #free www.alessandrafarabegoli.it/manuale-di-buonsenso-in-rete-ebook 57. creare un #eBook http://lnx.forcoop.net/scribaepub 58. #paywithatweet www.paywithatweet.com 59. cambiare #formato 60. i #tutorial 61. una #presentazione http://prezi.com/v4niwpf62ppi/what-is-content-marketing 62. www.curata.com/blog/wp-content/uploads/2014/08/Content-Marketing-Tools-Map-v6.png La #lista

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