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Global Aging: The Biggest Untapped Opportunity in
the Fitness IndustryDan Ritchie, PhD
President, Functional Aging InstituteOwner Miracles Fitness
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Cody Sipe, PhD
20 years industry experienceOver 100 presentations internationallyOver 30 published articles2005 IDEA Program Director of the YearAdvisory Boards for National Posture Institute, International Council on Active Aging, Act!vate Brain and Body, ACSM, CFES, WCAAEditorial Boards: IDEA, Faith and Fitness Magazine, Boomerbloomer.com
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Dan Ritchie, PhD, CSCS
16+ years experience – personal trainer, manager, ownerCertified Strength and Conditioning SpecialistFallProof Balance and Mobility Enhancement SpecialistEnhance Fitness Master Trainer2014 PFP Personal Trainer of the YearAct!vate Brain and Body Advisory Board
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FAI International Advisory Board
Paul Holbrook, MAChristian
Thompson, PhD Debi Pillarella, MEd Lindsay Vastola
Steve Young, DPT JR Burgess, MSDianne
McCaughey, PhD
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How Long Will You Live?
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Are you really ready
for the longevity
revolution?
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Huge Growth means Huge Potential
You Are Here
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The Mature Market by the Numbers
Currently Ages 55-7376,000,000+
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The Perfect Storm
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Proven Done for you Business Models
MarketingSales
Programming
How to add an additional $75-$150K in revenue during your down times!
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Galapagos Islands?
The Unfit&Unhealthy
But they want to check off that one last Bucket list item
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Mount Kilimanjaro?
• The Adventure Seekers
• Quality Family Time
• But they need Expertise
• They will pay for Expertise
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Market Segment -Grandparents
• Grand parenting is the most positive stage in life• Huge emotional connection
• They are highly educated and still working
• Legacy – transfer of values now• Strong desire to provide experiences with
grandkids• Do they have the physical abilities to
do so?• Don the Tottering ole grandfather
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Market Segment -Couples• Remains the most important relationship in
their lives
• Want to spend time together in a healthy and productive way
• Still want their individual needs and interests to be met
• May have different functional abilities and health conditions
• Travel, leisure activities, intimacy, family, “adventure”
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The Mature Market Needs Fitness
Arthritis
Dysfunction
Obesity
Hypertension
Cardiovascular Disease
Dementia
Diabetes
Cancer
Osteoporosis
Fibromyalgia
Falls
Parkinson’s
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The Mature Market Needs Fitness
80% have at least one chronic health
condition
50% have 2 or more chronic
health conditions
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Boomer HealthSource: Canadian Heart and Stroke Foundation 2013
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Boomer Health52% say they get
no physical activity
Higher rates of:HTNHCL
DiabetesObesity
Source: JAMA (NHANES data)
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Hierarchy of Physical Function
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The Mature Market Wants What Fitness Can Give Them
ü Health and Longevity
ü Peak Experiences
ü Quality of Life
ü Travel
ü Quality Family Time
ü Productivity
ü Peace
ü Sexuality
ü Hobbies
ü Adventure
ü Work/Volunteer
ü Function
ü Energy
ü Life Experiences
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NLW2DNeed to DoLike to DoWant to Do
even…..Dream to Do
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The Mature Market Can Afford Fitness
What is typically the number one objection when selling fitness
programs?
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The Mature Market Can Afford Fitness“Boomers don’t want to just spend
money on the things they need; they have the dollars and the desire to
splurge on the things they truly want.” -Bloomberg (Sept 17, 2013)
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Positive Aging Paradigm
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So how does YOUR ideal client interpret
their value needs AND how does your
fitness program fulfill them?
Identity
Relationship
Purpose
Adaptation
Energy
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Use Every Part Of The
Pig
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Unique Small Group Personal Training ProgramSafe and effective blend of functional strength, balance, agility, coordination and brain health movements.Personalized for client4-8 people in a groupFocused on the NLW’sRelaxed atmosphereFunctional Health Assessment
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Nisan TrotterLewisburg FBF
“An easy and beautiful way to add $100,000 a year to my business”
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Joel KotkasLethbridge FBF
“We have 87 members with a revenue of $11,000 EFT.
About 30% of our members are PIF memberships.”
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Ageless Fitness Licensing Program
• Use of name and logo
• Two day business training
• FAS certifications for trainers• CEC programs available
• Workout samples and templates
• VIP tickets to annual FAI Summit
• Client intake forms
• Customizable community presentation
• Option to become a published author
• “Done for you” Marketing• E-books for lead gen• FB ads, funnels, landing
pages, surveys, videos• Blog posts• Emails• Images• LBO’s
• Sales script/process• Establish pricing model
• Ongoing coaching webinars/support
• Private FB group
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What is your Aging
Trajectory?
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Shelley TurkProactive Fitness
The First and only Studio focused on the 50+ in Saskatchewan!She had a 12 month fall back!
Now on pace for 400k/year
2016 her first full year in business.
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Boomer Fitness owner Brian Stecker
On pace for $650k this year.From bootcamp, small group, and one on one.
Was a corporate one on one trainer for 7 years. Trained over 10,000 one on one session and burned out.
Now a thriving fitness community in less then 5 years.2017 Personal trainer of the year.
Now has employed 4 full time employees and two part time.
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The Aging Opportunity
• Traditionalist or silent generation (seniors)• 28 million• Baby Boomers• 76 million• Gen Xers (already turning 50)• 64 million
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The Aging Opportunity
• To Learn More about Ageless Fitness and FAI Training
•www.functionalaginginstitute.com
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FAI Programs
CEC’s – ACE, AFAA, NFPT, ACSM, NASM,
AFN, SCW
13 educational modules5 hours of video
90 question online exam
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Free Gift For You
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